Didi freight seems destined to become the second "orange heart preferred". Previously, media reported that in February this year, Didi made a decision to cut 20% of the overall staff and allocated the indicators to various functions and business lines. However, in the specific implementation, the loss of personnel in each department was not only 20%. A didi freight employee told interface news that from November last year to the end of this month, the overall layoffs of didi freight far exceeded 20%, or will reach 70%. The city opening plan originally scheduled to be implemented in July last year will be stopped, and the cities with existing businesses will be gradually shut down, or will shrink to only 1-2 cities to maintain operation. As of the press release, Didi has not yet been confirmed. Didi freight took the lead in launching in Hangzhou and Chengdu in June 2020, and has been established for less than two years. In terms of internal structure, Didi freight is currently one of the subordinate business departments of the urban transportation and service business group, and the person in charge is Zhao Hui. The freight business department is divided into freight Department 1 and freight department 2. The person in charge of department 1 is "Sanfeng" (flower name), and the person in charge of department 2 is "Fage" (flower name). It is understood that the first department is mainly responsible for "planning business", that is, the transportation business preferred by orange heart; The second part corresponds to the "unplanned business", which refers to the same city freight track such as standard goods Lala, fast dog taxi and so on. The prelude to the layoffs of didi freight has not just begun. According to the interface news reporter, the layoffs of didi freight can be traced back to November 2021. The outsourcing teams in various cities bear the brunt, mainly BD personnel, and their own teams have been involved since December. About 1-2 people in each city have been laid off. From the end of December last year to the beginning of January this year, due to the stagnation of orange heart preferred business, almost all the staff of the first freight department were laid off except for a few posts such as product research and development, with a number of about hundreds. In the middle and late February of this year, that is, years later, the second freight department began to lay off staff at a deeper level. The internal business of didi freight is generally divided into Beijing region, northeast region, central and western region, South China region and East China region (different division methods of the business department are inconsistent). The second freight department starts from the preparatory team that has not yet opened the city in each region, and then to the team that has opened the city but still maintains operation. According to the judgment of the above-mentioned didi freight employees, up to now, its overall layoff ratio is roughly close to 70% of that reported on the social platform. According to the plan of didi freight, its future trend is likely to be similar to that of orange heart optimization. Cities that have opened but have poor operation conditions will be gradually shut down. Hangzhou and Chengdu, which have relatively ideal operation conditions at present, may remain for some time. In addition, the Hangzhou headquarters after "slimming" will also move back to Beijing. As a business type that needs subsidies to burn money to compete for share, community group purchase and didi freight once supported part of the market value of Didi. However, in terms of the freight track in the same city, according to the data released by frost Sullivan in 2020, the freight Lala occupies more than 50% of the market share, and the fast dog taxi is about 5.5%. Didi freight, as a latecomer, still has a hard battle to fight to gain a firm foothold. However, since its listing was blocked and reviewed last year, Didi's development idea has gradually shifted to seeking stability. Combined with the decline of revenue month on month in the third quarter of 2021 and the reported decline of online car Hailing market share from 90% to 70%, the overvalued value seems to be no longer the most urgent demand of didi at present. In addition, the valuation of zhonggai shares in the global market has fallen sharply, and major Internet manufacturers are "getting fat and thin" and "increasing revenue and reducing expenditure". It is not difficult for didi to make the above decision. It should be noted that the contraction of the two businesses is not enough to affect Didi. According to the prospectus submitted by didi in June last year, in the first quarter of 2021, the revenue of its China travel business, international business and other businesses were 39.2 billion yuan, 804 million yuan and 2.1 billion yuan respectively. The revenue of China travel business accounted for as much as 93%. Other businesses include community group purchase, freight transportation, bike sharing, automatic driving and financial services. For this layoff, the internal consensus is that didi will leave the bullet to its main business network car hailing and future growth engine - car building and automatic driving. In addition, it is internally rumored that didi freight will move an important position to orange heart's preferred core team in the gap between the big retreat. As for why didi freight should be handed over to another person in charge whose business is almost shut down, many employees expressed doubts. In their eyes, Didi is known as a factional culture, which may be related to the deep foundation of trust between core executives and principals. However, there is no concrete action to confirm this rumor for the time being, and the personnel handover may have to wait until after March. Despite the large scale of layoffs, Didi's internal sentiment rebound is not as serious as expected. "I got last year's year-end bonus and N + 1 (compensation). The overall compensation is relatively above the average." The aforementioned employee said, "it's quite human." (Xinhua News Agency)