Recently, the reporter measured a number of mobile browsers and found that there are still soft pornographic and edge ball phenomena on 2345, UC, Jiujiu and other mobile browser platforms, as well as problems such as forced downloading of apps by browsers and inability to close advertisements. After the report was published, the 2345 mobile browser involved responded that it "has paid attention to" the relevant reports and will set up a special working group to "optimize". What an "optimization"! The general explanation of "optimization" is to "take certain measures to make it excellent", or "give up other less important aspects for the sake of being better and better". However, looking at the many violations existing in the enterprises involved, it is incompatible with the expression of "optimization". Some responses are equivalent to no response or even side effects. This time, the problems found by enterprises in the actual measurement of the media, such as the inability or even false closure of advertising, may not be regarded as the category of "doing well, but it can be better" in any case. What's more, browser operators are using the expression of "finding that this situation does exist, but it is not common" to play Tai Chi with the media. You know, the Interim Measures for the administration of Internet advertising promulgated as early as September 2016 clearly stipulates that the use of the Internet to publish and send advertisements "shall not affect users' normal use of the network", especially the advertisements published in the form of pop-up on the Internet page "shall be clearly marked with a shutdown sign to ensure one click shutdown", and it is not allowed to deceive users to click on the advertising content. The "should" in the legislative language means a mandatory attitude, not to mention multiple "no"! This shows that the behavior of not "significantly marking the closing sign to ensure one click closing" is already under the red line of enterprise compliance, which must be corrected immediately, and there can be no more performance of coping, fooling and playing Tai Chi. Although according to the above-mentioned norms, the legal liability for violating the "one key closure" requirements only refers to the relevant provisions of the advertising law that "the market supervision and administration department shall order correction" and impose a limited amount of fines on advertisers, which may be the crux of the enterprises involved in the "one key closure" and always have procrastination. However, it should be understood that once the content of media evaluation and report is not limited to the level of public opinion, it becomes the law enforcement clue of the supervision department, and then triggers the supervision and inspection of relevant departments... And the supervision of public opinion itself is not just a report. The information exchange and clue transmission between it and government supervision should be the normalized cooperation of the two supervision paradigms in modern society. In fact, the social problems found in media reports have been equivalent to a public report letter from the moment they are published and made public. The local law enforcement departments involved should also have more sensitive clues, collect tentacles, and give immediate feedback and intervention. The advertising pop-up window that can not be closed seems to be a symbol that can be closed, but it is directly directed to the advertising page. What this false "one button close" fools is not only ordinary Internet users, but also the serious attitude of the state to "ensure one button close" of advertising content. What's more, some enterprises' indifference to the "one click closure" clause and unharmed (or have the opportunity to make an exception and have space to avoid the limelight) will have an effect of "bad money expelling good money" for market subjects who actively respond to and abide by national norms, which obviously undermines the fairness and justice of market competition. Safeguarding the legitimate rights and interests of consumers is not a day, nor is it only human life that deserves high attention. Instead, it should be a 24-hour standby and immediate interactive response for supervision and supervision duties. (Xinhua News Agency)