"The digital negotiation function is very useful. We have closed orders of US $1 million during and after the exhibition, and there are many orders in the inquiry." Jiao Qiwen, head of Shenzhen sky forest Lighting Technology Co., Ltd., said that the company's products are mainly outdoor lighting equipment and diving lighting products, and the export market is concentrated in Europe and the United States. With the help of the "Guangdong trade global" online exhibition platform, the company has opened up new markets in the Middle East, Southeast Asia, South America, Eastern Europe and so on. The global epidemic has impacted on international trade and has a great impact on enterprises going out for investigation and exhibition; In addition, with the rise of freight and the shortage of containers in Shanghai, the operation pressure of foreign trade enterprises is particularly serious. Since 2020, the Guangdong Provincial Department of Commerce has jointly organized the exhibition organization to carry out the "Guangdong trade global" Guangdong online exhibition, support enterprises to negotiate and hold exhibitions online, take the initiative to grasp orders and promote cooperation. Zhang Minqing, general manager of South China foreign cooperation of Millard, said that as one of the organizers of the "Guangdong trade global" Guangdong online exhibition, the company uses big data analysis technology to provide accurate matching services and provide efficient "double line and double Exhibition" exchange and negotiation opportunities for Guangdong enterprises, so that overseas merchants can not only see the physical goods of Chinese goods, but also communicate with exhibitors at any time through the Internet. The "Guangdong trade global" online exhibition platform launched by Guangdong under the epidemic not only integrates the platform resources of high-quality purchasers in major industries around the world, but also provides "nanny" exhibition services to promote the digital "going to sea" of enterprises. "It can help foreign trade enterprises to access the digital business ecosystem at low cost. It is the combination of industrial digitization and digital industrialization. It helps to promote the development of digital economy and help foreign trade enterprises digital transformation." Bai Ming, deputy director of the International Market Research Institute of the Research Institute of the Ministry of Commerce, said. Tang Jingcai, general manager of Jiangmen xinjingbo hardware company, said that with the help of the "Guangdong trade global" online exhibition platform, the company has changed from the past B2B business to "B2B + B2C" business, developed at the same time, "two legs" to enhance the stability of development. According to statistics, from November 2020 to the end of February 2022, "Guangdong trade global" Guangdong online exhibition has been held 150 times, more than 15000 Guangdong enterprises have participated online, more than 150000 purchasers have purchased online, more than 20000 trade matching times, the on-site transaction of the exhibition exceeds US $1 billion, and the tracking intention transaction after the exhibition exceeds US $2 billion. "Guangdong trade global" brand project is one of the top ten projects for high-quality trade development implemented in Guangdong. As a large province of economy, trade and manufacturing, Guangdong has unique advantages in unblocking the domestic circulation and connecting the domestic and international double circulation due to its huge innovation, manufacturing and consumption market. According to the plan, during the "14th five year plan" period, Guangdong will hold more than 100 online and offline exhibitions of "Guangdong trade global" overseas and more than 100 economic and trade activities of "Guangdong trade all over the country" nationwide, so as to drive more than 10000 enterprises to participate in the exhibition in five years and promote the formation of an integrated development pattern of domestic and foreign trade. This year, Guangdong will also start the construction of the global trade digital pilot area in the Great Bay area of Guangdong, Hong Kong and Macao, build a cluster of trade leading enterprises, continue to promote deep-seated reform with high-level opening-up, and make new breakthroughs in high-quality trade development. (Xinhua News Agency)