When Apple CEO cook finished talking about the new colors of Apple TV +, iPhone 13 series, iPhone se third generation and iPad air fifth generation in only 20 minutes at the spring press conference, I vaguely felt that Apple was full of energy and ready to expand. Sure enough, the iPhone can only play the leading role in September. This March belongs to the M1 ultra chip, which is strong to lonely, and the MAC studio computer, which is expensive to tremble. As for the new iPhone se, it is more than a dragon suit, and the leading role is not full. At the press conference, Apple released five iPhones, one iPad, one MAC and one monitor, with a total of eight new products, respectively: IPhone se for new wine Cangling green iPhone 13 Pro 13 Max and green iPhone 13 Mini Mac studio with the strongest chip M1 ultra Studio display plugged into A13 chip Cheapest M1 chip device iPad air 5 In addition, the new original series of Apple TV + and a bunch of new watch straps of Apple watch are updated together. New iPhone 13 series Since last year, it seems to be Apple's new habit to add new colors to the iPhone in the colorful season of spring. This year, the four models in the whole series of iPhone 13 have ushered in new colors. Among them, the color of iPhone 13 Pro 13 Pro Max is named Cangling green, which echoes the far peak blue of 13 Pro Series. Cangling green is lighter and more saturated than the dark night green of 11 pro, which is closer to the familiar "mailbox green". Friends who complained about Apple's bias last year and didn't add new colors to the Pro Series, the opportunity to place an order has come now. Apple's treatment of the iPhone 13 Mini is perfunctory, only expressed in a simple "green", but in fact, it looks similar to "Cangling green". The main difference is due to the different materials and processes of stainless steel and aluminum alloy, frosted glass and bright glass. The pre order time of green iPhone 13 series is 9 p.m. on March 11 and will be officially launched on March 18. Every year, there are new surprises and disappointments Two years later, the iPhone Se series, the best choice for IOS entry, was updated again. Yes, it was still familiar with the formula and the same taste. The appearance is the same as that of the previous generation se, which follows the "classic design" of iPhone 8, and the screen is exactly the same as that of the previous generation. In this era when even tablets have been popularized with full screen, the se that still adopts the combination of 4.7-inch screen and touch ID fingerprint identification really looks like an alien, but if you are a small screen mobile phone fan, the se that is much cheaper than the mini series is still worth considering. Although the appearance does not change, the front and rear glasses actually use super porcelain crystal glass consistent with the iPhone 13 series, which is further improved in durability compared with the previous generation. The weight of the whole machine is 144g, which is 4G lighter than the previous generation. The processor unexpectedly adopts the same A15 bionic chip as the iPhone 13 series. Although it is an old tradition of the Se series, considering that the A15 chip still hangs all Android camp chips, the feeling of surprise is still rippling. The A15 bionic chip equipped with the new iPhone se has 6 CPU cores, 4 GPU cores and 16 nerve engine cores, returning to the first tier of iPhone computing power again. It should be noted here that this residual blood version A15 chip should be the same type as the iPhone 13. It has one GPU core less than the full blood version A15 chip of the iPhone 13 Pro Series, and the graphics performance will be slightly worse. In terms of camera, the new iPhone se continues to adhere to the single camera route. Apple did not specifically introduce the parameters of the se camera. From the information on the official website, it should be the same as the previous generation se, consistent with the main camera of iPhone 11, with 12 million pixels. However, this does not mean that the imaging quality of iPhone se is standing still. With the support of A15 chip with greatly increased computing power, the "photography style" function released on iPhone 13 series is brought to iPhone se. You can adjust the direct light and shadow according to your preferences and apply it to other direct photos. Not only that, there is no absence of computing photography functions such as deep fusion and intelligent hdr4. In addition, when shooting video with iPhone se, stronger chip computing power can also reduce the noise of video. It seems that iPhone se can continue to hold the title of "the strongest single shot". The addition of 5g function is the biggest upgrade of iPhone se compared with the previous generation. So far, the whole series of iPhone has completed 5g network adaptation from entry to flagship, greatly improving the download speed of the network. In terms of charging power, the iPhone se, like the previous generation, supports up to 20W wired fast charging and Qi wireless charging. Unfortunately, the rumored MagSafe magnetic suction charging did not appear. It is worth mentioning that the iPhone has improved its endurance. According to Apple's official data, the video playback time has increased from 13 hours to 15 hours, roughly in line with the iPhone 12 mini, which is the same as 15 hours. The iPhone se has three colors: midnight, starlight and red, which are slightly different from the black-and-white color of the previous generation. It is closer to the "blue black" and "light yellow white" of the iPhone 13. In terms of packaging, iPhone se also keeps up with the environmental protection trend of iPhone 13 series and adopts plastic film free packaging. Then comes the most important price link. The new iPhone se adds a new 256gb version. The prices of each version are: 64GB 3499 yuan 128GB 3899 yuan 256gb 4699 yuan The pre order time of the new iPhone se is 9 p.m. on March 11 and will be officially launched on March 18. IPad air with Pro Performance Perhaps to distinguish it from the fourth generation of iPad air, which has almost the same appearance, the new generation of iPad air has launched five different new colors, namely dark sky gray, starlight, pink, purple and blue close to 13 Pro far peak blue. Purple replaces the green of the previous generation. If you want people to see that you are using a new generation of iPad air, you might as well choose a new color close to lavender purple. The new iPad air uses the same 10.9-inch liquid retina display as the previous generation. At first glance, it may be difficult to distinguish the differences between the two generations. This is because Apple's new iPad air upgrade is all about the inside - yes, the M1 chip has also come to the air model. Compared with the A14 chip used in the previous generation of air, the M1 with 8-core CPU and 8-core GPU can provide 80% CPU computing power improvement and twice the graphics performance improvement, which is worthy of the name of "pro" performance. The iPad air with greatly enhanced computing power can not only be happy "iqiyi", but also provide strong impetus for AR creation, 3D design and large-scale games. The big brother iPad Pro can do as well as iPad air. Now, the main advantages of iPad Pro are multi camera and screen, which belong to the same level in performance. After the release of the ninth generation of iPad and the sixth generation of ipad Mini last year, only the iPad air in the iPad family does not support the character centering function of the front camera, which is a little embarrassing. Now, the new iPad air with a 12 megapixel ultra wide-angle camera has finally kept pace with the family, adding the character centered function to provide a more interactive experience during video calls. As for the rear lens, the new iPad air continues to use the previous generation of 12 megapixel wide-angle camera, and the pro level lidar still cannot be lowered. The addition of 5g function is also the focus of the new iPad air upgrade. At present, in addition to the basic iPad, the iPad family has been upgraded to 5g network. In addition to wireless transmission, the speed of usb-c wired transmission has also been increased to 10Gbps, twice that of the previous generation, which can better meet the needs of users to import large pictures and videos and edit them with M1 chip. If these are regular upgrades in your opinion, when Apple announces the price, it can be said to kill the game - the starting price is 4399 yuan, 400 yuan cheaper than the previous generation, and the real increase is reduced. At the same time, the most sad thing is the sixth generation of its own ipad Mini and a number of flagship Android tablets. After all, there is no one who can play in front of M1 chip. The price of each version of iPad air is: WiFi version 64GB 4399 yuan 256gb 5499 yuan 5g cellular version 64GB 5499 yuan 256gb 6599 yuan The new iPad air is pre ordered at 9 p.m. on March 11 and officially launched on March 18. M1 ultra - the last and strongest player of M1 family When we thought that the M1 Max launched last year was already the strongest chip in the M1 family, apple offered a new "King fried", M1 Ultra. The naming is perfect, but its birth is not complicated. Apple chip architect and vice president Tim? Tim Miller explained that thanks to Apple silicon's excellent unified memory architecture, chips and chips have good connectivity. The M1 ultra launched this time is connected by two M1 Max through customized packaging architecture, with more extreme performance (ultra). Previously, a folk God found an area reserved by M1 max for no purpose. Now the answer is revealed. This is the interface channel reserved for the splicing of two M1 max, or the "highway" for data exchange. Apple calls it the ultrafusion architecture. This scheme gets rid of the performance and energy efficiency loss when connected through the motherboard in the past, so as to realize the interconnection bandwidth of low latency processors up to 2.5tb/s. Most importantly, the software will not simply and roughly identify M1 ultra as two M1 max, and then report errors frequently, but accurately identify it as M1 ultra, which eliminates the possibility of developers rewriting code, and powerful performance can be called directly. Once "spliced", the strongest M1 member so far was born. The latest M1 ultra has 114 billion transistors and a 20 core architecture composed of 16 high-performance cores and 4 energy-efficient cores. Its speed of processing multithreaded tasks is as much as 90% higher than that of the fastest 16 core desktop computer chip with similar power consumption range on the market. What is more important for most users is that when M1 ultra reaches the peak performance of the above desktop personal processor, the power consumption is 100 watts lower. The above data is obtained by comparing M1 ultra with core i9-12900k. The CPU performance really surprised us. Looking back, we can see how exquisite the underlying core design of M1 is. Theoretically, as long as we continue to stack up, M1 can burst out more energy in the future. Of course, Apple has said that this is the last M1 chip and there will be no M1 infinite. In terms of graphics performance, M1 ultra can have up to 64 core graphics processors, which is eight times that of the earliest M1. The running speed exceeds the most high-end desktop graphics card on the market, while the power consumption is reduced by 200 watts.