The Spring Festival holiday has just ended. This spring festival in the year of the tiger presents the characteristics of "local Spring Festival and home reunion". During the festival, various forms of consumption promotion activities are improved and upgraded. The online and offline integration of China's consumer market is accelerated, the enthusiasm for ice and snow consumption is high, cultural consumption leads fashion, and there are many highlights of quality consumption, so as to meet people's multi-level and diversified consumer needs. During the Spring Festival, the passenger flow of national key shopping centers increased significantly. The offline consumption payment amount of Shanghai was 37.1 billion yuan, and the sales of 10 outlying island duty-free stores in Hainan was nearly 2 billion yuan. The national online New Year's festival continues to be held. A number of e-commerce platforms and express companies are not closed during holidays. New Year's Eve meal packages, flowers and green plants and new year's gift boxes are selling well. At the same time, smart home appliances, cultural and creative products and other upgraded commodities are selling well. Fresh fruit orders in counties and township areas increased by more than three times year-on-year, and the consumption upgrading trend is obvious. Shen Nan, a villager of group 8, Xinhua Village, Qingling Town, Jiaohe City, Jilin Province: we are now shopping online for tropical fruits that we couldn't eat in winter. They will be sent home in two or three days. During the Spring Festival, ice and snow consumption set off a new upsurge. "Bing dwen dwen" and other Winter Olympic souvenirs are popular. The key business platform data show that the sales of sports equipment such as ski circles, skates and ski wear increased by more than two times over the same period last year. Under the new scene of innovation and integration, offline consumption grew steadily In order to adapt to the consumption characteristics of the Spring Festival, all localities are also creative first, and are committed to creating a new consumption scene integrating innovation, which also activates the offline consumption potential and meets people's multi-level and diversified consumption needs. During the Spring Festival, many people stayed in Shenzhen for the new year. Facing the holiday consumer demand, some shopping malls were upgraded. Futian District, a commercial center, first attracted popularity through cultural activities, and then launched a 30% discount promotion to drive the steady growth of offline consumption such as catering and shopping. Zeng Xin, a citizen of Shenzhen, Guangdong: just on your birthday, go out to dinner with your family and have a stroll. The discount I just used for dinner was directly reduced by dozens of yuan. I think it's very good. The shopping mall in Nanshan District aims at parent-child travel and new large-scale children's adventure amusement facilities, attracting many families to punch in. During the Spring Festival holiday, the average daily turnover of the shopping mall increased by more than 15%. Liang yanru, a citizen of Shenzhen, Guangdong Province: bring your children here to play. When you come out, you can walk around and have fun. Ji Liang, a staff member of a shopping mall in Shenzhen, Guangdong: the average daily turnover (shopping mall) has been close to the level of 5 million, which has basically returned to the state before the epidemic. Colorful folk activities held in various places have also led to the stable recovery of catering, tourism and other industries. During the Spring Festival, the old fishing village cultural park in Changsha, Hunan received an average of more than 3000 tourists a day, driving consumption of more than 3 million yuan. It truly restores the characteristic features of fishermen's cabin, bamboo raft and coir raincoat. The folk activities with the theme of "fish" are full of immersion. Tourists can not only feel the old traditions of dancing fish dragons and playing fish lanterns, but also experience the old skills of making fish balls and boiling fish jelly. Changsha citizen: especially now that life is better and better, the days are more and more prosperous. Seeing this scene, the memory of childhood is really churning in my mind. I'm very excited and happy. Tourist: I feel very, very good to make it myself. I feel very happy to wrap these blessings in this fish jelly and give them to you. Local spring festival gave birth to errand services, and orders in different places doubled This Spring Festival, many people gave up the reunion with their families and chose to celebrate the new year on the spot. Although they didn't go back, the mutual thoughts of their families still flow between their hometown and the city through packages. During the Spring Festival this year, the number of orders from different places in China doubled. In addition to giving seasonal goods and New Year gifts, running errands for parents far away from home has also become a new way to convey missing and filial piety. During the Spring Festival holiday, aunt Gao, who lives in Jiyuqiao community in Wuhan, received a special New Year gift. Aunt Gao's daughter Shanshan goes to school in the UK. She can't go home this year for the Chinese New Year. Aunt Gao is usually busy and has a bad waist. During the Spring Festival, Shanshan bought a floor sweeping robot for her mother online and placed an errand order for special door-to-door installation and debugging. Aunt Gao, a citizen of Wuhan, Hubei Province: I'm very happy. I think she thought it was quite considerate. I think the service is also very good and very considerate. She sent it directly to my home and taught me how to download the mobile phone (APP), how to debug and how to use it. Because we have little contact with this, they also taught us very patiently. As soon as the sweeping robot was installed, her daughter Shanshan called the video phone. Aunt Gao quickly photographed the robot to her daughter. Aunt Gao's daughter Yan Shanshan: she only clicks the app on her mobile phone, so she doesn't have to bend down, because I used this errand service in China before. It's very good. Thinking that I'm not in China and want to use it, I just asked my brother to teach my mother how to use it. During the Spring Festival, there are not a few young people like Shan who can't go home for the Spring Festival. According to the data of e-commerce platform, before and after the Spring Festival, the number of orders from different places across the country increased by 1.3 times year-on-year, many of which were filial orders given by children to their parents. The order includes not only daily necessities and household appliances, but also errand services such as pasting Spring Festival couplets, taking out garbage and installing electronic equipment. Xiao Shu, a running errand brother in Wuhan, Hubei Province: we provide help to buy, send and pick up. The main service groups are the elderly and children, especially the elderly. In Xiaoshu's service order, the reporter saw that there are not only detailed service needs such as "sending the elderly to take the high-speed railway" and "the elderly suddenly can't get in touch, so please knock at the door at home", but also many warm-hearted messages. "The old man doesn't speak Mandarin very well, work hard and be patient", "the new year's goods bought for the old man are heavy, please send them upstairs" and so on. Although they are just a few simple messages, they convey strong concerns and thoughts. Local micro vacation package a small courtyard for the new year During the Spring Festival this year, more than 70% of the tourists took short trips and near outings. The "micro vacation" with slow experience and immersion is deeply loved by everyone. There are many families choose to pack a small home stay courtyard, and the family sit around for the new year. Writing brush calligraphy, making lanterns, cutting window flowers, making dumplings and rinsing hot pot together... Although Zhang Li, who works in Beijing, did not return to her hometown in Gansu this Spring Festival, she still felt the strong flavor of the new year when she gathered with her family and friends in the home stay courtyard. Zhang Li, a citizen of Beijing: its environment is also relatively good. It is surrounded by mountains. We are usually in the city. With such scenery, it is warm and comfortable for everyone to be together. Beijing citizen Li Mofei: I saw mountains, flowing water and big trees. At home, only my father, mother, grandfather, grandmother and sister accompany me for the Chinese New Year. There are many people here for the Chinese new year, which makes me feel more happy. Different from the Chinese New Year at home, the home stay courtyard with multiple scenes and new experience can not only make people feel at home, but also meet the personalized needs of different people. Various services such as staying at home in hot springs, booking chefs to cook on-site, and providing peripheral ski tickets make the supporting mature home stay courtyard the first choice for many people to travel with their families. During the Spring Festival, the occupancy rate of B & B in the suburbs of Beijing and Qingdao, Shandong exceeded 90%. Zhao Ying, a citizen of Qingdao, Shandong Province: I think everyone is busy at ordinary times. (on holiday) take the old people and children out for a walk. Stay at home and enjoy the taste of the new year. During the Spring Festival, Qingdao Huayu town also held a series of folk activities such as the year of the tiger temple fair and the Shangyuan Lantern Festival. Everyone celebrated the new year in a noisy collective. Qu Zengwen, a citizen of Qingdao, Shandong: strawberry picking, skiing, snacks, temple fairs, it's good to take children around. The smell of new year is much stronger than at home. Tujia B & B platform data show that during the Spring Festival this year, the number of single family B & B bookings in the whole hospital increased by about 56% year-on-year. The top ten most popular cities for renting small courtyards or villas for the new year are Shanghai, Beijing, Sanya, Suzhou, Chengdu, Guangzhou, Lingshui, Huizhou, Qingyuan and Hangzhou. More people choose to avoid the most popular cities in the province, and the growth rate of relatively small popular destinations is faster, such as Liangshan in Sichuan, Huizhou in Guangdong, Kashgar in Xinjiang, Yichun in Heilongjiang and so on. Hu Yang, head of the B & B platform: most consumers are no longer just living as before, but now they are moving towards this different scene and immersive experience to experience different lifestyles. Cultural consumption becomes an upsurge and leads the new fashion of consumption In addition to all kinds of shopping and excursions, many people also choose to watch movies, exhibitions, museums and libraries. During the holiday, some large-scale exhibitions and art galleries in Shanghai, Shenzhen and other places were open normally. The Pudong art museum had a daily passenger flow of 3000. The Dongyi Art Museum on the Bund was displaying 80 works by 29 masters such as Monet and Bonner. Many citizens came to the exhibition as a whole, and some tourists came from other places to see the style. Ms. Yang: every time I come to Shanghai, I will look for one or two art galleries to see the paintings and enjoy them. Ms. Luan, a Shanghai citizen: broaden your horizons and don't go out of Shanghai unless necessary, so it's very good. The characteristic exhibitions planned and launched by major cultural pavilions in Shenzhen have also become a hot spot for citizens to punch in. With the help of immersive rendering, image search, panoramic sound and other technologies, this immersive digital experience exhibition will lead the audience to immersively experience the pattern world in ancient buildings and collections. The audience can enjoy the naked eye 3D "digital cultural relics" up to 5.3 meters and 22 times high-definition enlarged cultural relics, and feel the experience beyond the physical cultural relics exhibition. "Silk Road Art of Dunhuang Grottoes and Hexi Corridor" is on display in Shenzhen Museum. According to the requirements of epidemic prevention and control, the reservation quota of 4000 people per day is only provided, but the exhibition is full every day. Citizen of Shenzhen, Guangdong: at that time, whether it was its color, its shape and the degree of recovery, it looked very shocking and felt that Chinese culture was too broad and profound. Citizens of Shenzhen, Guangdong: before going to Dunhuang, the time was relatively tight. You can enjoy it slowly at home. Many places have also launched the activity of "Celebrating the new year in the museum", which is very popular in libraries, theatres and cinemas. According to the big data of the search platform, during the Spring Festival holiday, the consumption of tourism, culture, entertainment and other services showed a momentum of rapid growth. The post-80s and post-90s are the main consumers. Among the top ten popular spring festival activities this year, "watching movies" is still everyone's first choice. As of 21:00 on February 6, the total box office of this year's Spring Festival has exceeded 6 billion yuan. (Xinhua News Agency)