As the Spring Festival approaches, shopping malls, supermarkets, travel agencies, e-commerce platforms and other operators have launched a variety of preferential activities. Some illegal operators may use low prices to sell fake and shoddy products and deceive consumers. On January 20, the China Consumer Association sorted out several "low price routines" that have been highlighted by consumers in recent years. First, the "problem" of low price has high food safety risk and low nutritional value; Second, the community buys "wool collection" and carefully buys fake goods and inferior products; Third, ultra-low price promotion hides "fishy", making profits false and profits true; Fourth, stay away from "unreasonable low price travel" and be careful that "play" becomes "shopping". In view of the above problems, the China Consumer Association gives corresponding tips and hopes that consumers will strengthen prevention: When choosing new year food, consumers should not only consider the price, but also pay more attention to safety and quality. First of all, it is necessary to check whether the business has business qualifications such as food business license and business license, and check whether the business scope specified in the food business license matches. It is recommended to buy food from regular businesses with complete licenses. Secondly, pay attention to the food label information, especially the trademark, shelf life and food production license number, so as to reduce the food safety risk. When conducting community group purchase, first, carefully screen and check the qualification of merchants, understand the reputation and after-sales service of merchants, and try to select group purchase merchants with good reputation, standardized service and guaranteed after-sales service. Second, carefully check the supply channels and supplier qualifications, and timely check the product quality when receiving goods. Third, we should consume rationally according to our own needs and do not blindly hoard goods for use within a time limit. In the face of ultra-low price promotion, consumers should carefully distinguish the authenticity of the promotion, especially whether there are other conditions attached. For those involving installment payment, we should fully understand the relevant rules and measure their repayment ability. Second, be rational. It is recommended not to recharge a large amount at one time. When choosing tourism products, we should not only be price oriented, but pay more attention to the reputation of travel agencies and the quality of tourism products. When signing a travel contract with a travel agency, you should read the terms of the contract in detail to understand the travel schedule and the liabilities of both parties for breach of contract. It is the common responsibility of the whole society to jointly promote consumption equity and protect the legitimate rights and interests of consumers. The China Consumer Association will strengthen supervision and standardization of problematic operators according to law, promote industry self-discipline, curb industry chaos and escort Spring Festival consumption; At the same time, relevant operators are urged to abandon all kinds of bad marketing practices, pay attention to quality improvement and credit construction, and truly provide consumers with high-quality and low-cost products and services. (outlook new era)