The reporter of economic information daily learned on the 16th that the national development and Reform Commission recently issued the notice on doing a good job in promoting consumption in the near future (hereinafter referred to as the notice), which proposed ten measures to meet residents' festival consumption needs according to local conditions, create an upgraded version of Online festival consumption, and effectively expand county rural consumption, so as to seize the Spring Festival The Lantern Festival and other traditional festivals take the opportunity of the peak consumption season, tap the consumption hot spots and growth points, further release the consumption potential of residents, and promote the stable start of the economy in the first quarter. According to the notice, measures should be taken according to local conditions to meet residents' festival consumption needs. In low-risk areas, we should ensure the rational short-distance flow and normal consumption activities of urban and rural residents in the region. We will effectively strengthen the supply of daily necessities to ensure that daily necessities are not out of stock and are constantly on file. The notice proposes to create an upgraded version of online festival consumption. Guide e-commerce enterprises to open the "no closing" mode of the Spring Festival, and hold online promotional activities such as annual purchase and catch-up. Carry out various forms of promotional activities, and where conditions permit, jointly issue consumption coupons and people-friendly coupons to enterprises. Maintain the market order of the Spring Festival, and prohibit unfair competition, "one out of two", "big data ripening", sales of infringing, fake and shoddy goods and other illegal acts. The notice requires to effectively expand county rural consumption. Support the development of new energy vehicles to the countryside, encourage places where conditions permit to carry out green smart appliances to the countryside, and promote the consumption of rural residents by means of enterprises transferring profits and reducing the proportion of down payment. Guide production enterprises to actively develop daily consumer goods, large household appliances, building materials, furniture and automobiles suitable for the rural market, and promote the upgrading of rural durable consumer goods. The notice plans to take advantage of the trend to expand residents' ice and snow consumption, vigorously improve the supply of cultural, tourism and leisure services, further stimulate the new vitality of smart retail, actively develop green consumption and promote the healthy development of housing consumption. In addition, the circular also proposes to implement the relief policies for small, medium-sized and micro enterprises, improve the regular assistance mechanism for enterprises to stabilize their posts, increase the efforts of unemployment insurance to support enterprises to stabilize their posts, implement the stable post return policy, and strengthen the rectification of accounts owed to small and medium-sized enterprises in accordance with laws and regulations. Guan Lixin, deputy director of the Institute of circulation and consumption of the Research Institute of the Ministry of Commerce, told the reporter of the economic reference daily that the notice put forward specific measures to promote consumption around the consumption time point, consumption hot spots and consumption priorities, with prominent highlights. First, while ensuring the supply of holidays, promote consumption upgrading and enrich online and offline goods, services and scenes. Second, focus on both long-term and short-term consumption hotspots, paying equal attention to ice and snow consumption, cultural and tourism consumption, convenient consumption, rural consumption, green consumption and housing consumption. Third, ensure the production and life of small and micro enterprises and people in difficulty, and let the people feel at ease for the new year. "At this time, all departments work together to introduce policies and activities to promote consumption, which is conducive to meeting the people's expectations for holiday consumption, further releasing residents' consumption potential, promoting a stable start of the economy in the first quarter and giving better play to the basic role of consumption." Guan Lixin said. Fu Yifu, senior researcher of Xingtu Financial Research Institute, analyzed that consumption is the ultimate goal of all production activities and the primary driving force to support China's economic growth. He told the reporter of the economic information daily that the deployment of the notice is at the right time. It gives specific measures to promote consumption from multiple angles, fully covers all aspects of the consumer market, not only supports the growth of traditional consumption, but also promotes the growth of new consumption and hot consumption, but also gives solutions to the pain points of residents' consumption. Fu Yifu said that considering that the Spring Festival and the Lantern Festival have always been the traditional peak consumption season, people's consumption intention is originally higher than usual. Superimposing a series of support and benefits given by the notice, it is expected to further amplify consumption enthusiasm and accelerate the recovery of the consumer market. (outlook new era)