60000 employees were dismissed and New Oriental changed its direction: quality education, live selling and investment in films

2022-01-10

On the evening of January 9, the topic of "New Oriental dismissing 60000 employees" rushed to the top of microblog hot search, which came from a "year-end summary". "Working hard, studying hard and looking for new directions should be my three themes in 2022." In January 8th, Yu Minhong, chairman of the New Oriental Education Technology Group ("New Oriental") wrote in the personal WeChat official account. Last year, after the implementation of the "double reduction" policy (referring to reducing the homework burden of students in the stage of compulsory education and off-campus training burden), the offline education and training industry was greatly impacted, and New Oriental, as a leading enterprise in the old education and training industry, is no exception. Yu Minhong revealed that in 2021, New Oriental encountered too many changes. Many businesses are in uncertainty due to policies, epidemic situations, international relations and other reasons. The market value of New Oriental fell by 90%, the operating revenue decreased by 80%, 60000 employees were dismissed, and the cash expenses such as tuition, employee dismissal n + 1 and teaching point rent were nearly 20 billion. "In the past six months, with everyone's efforts, New Oriental has managed to survive and preserve some strength." Yu Minhong said that in this process, New Oriental decided to stop the ground and online training of K9, break the arm of heroes, do more projects to provide services for the comprehensive growth of students, such as quality, literacy, research and camp education, and decided to increase investment in the college student market and overseas Chinese market. New Oriental's "new attempts" include new Oriental online, which takes Hong Kong listed companies as the main body, establishing the Oriental selection live selling system, transforming it into an e-commerce platform with agricultural product screening and sales as the core, providing product value-added services for farmers all over the country and becoming a platform linking farmers and consumers. In addition, New Oriental is also involved in film investment, especially optimistic about inspirational films. Since last year, Xinwei film company invested by New Oriental has purchased the story copyright of Daliangshan Yi youth basketball team, participated in the investment, made the story into a film and is expected to enter the cinema. "Facing the future, my requirement for you is still to 'do certain things in uncertainty'." Yu Minhong further explained that the so-called uncertainty means that the situation and policies are still changing. Enterprises should adapt to the changes of the situation and policies and look for development opportunities in line with the major policies; The so-called doing certain things is always doing things that are valuable, help others and help social progress, that is, "cultivate yourself and benefit others". (Xinhua News Agency)

Edit:Li Ling    Responsible editor:Chen Jie

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