Minsheng Bank Jinan Branch recently signed a strategic cooperation agreement on financial services for Rural Revitalization with the agriculture and rural Department of Shandong Province, focusing on serving rural industries and new agricultural business entities. Recently, many financial institutions have innovated models on the basis of previous financial support for agriculture, focused on key areas and issues of agriculture, and continuously improved the efficiency of financial support for agriculture. It is understood that according to the agreement, Jinan Branch of Minsheng Bank will continue to increase credit investment in agriculture and rural areas, tilt credit resources for key projects, key enterprises, key regions and key fields of rural revitalization, and fully promote the transformation and upgrading of traditional agriculture to modern agriculture. At the same time, Hubei Branch of China Construction Bank recently signed an agreement with Hubei Agricultural Mechanization Technology Promotion Station and other units, focusing on the management of new agricultural business entities and collective economic organizations, increasing financial support for agriculture, accelerating the construction of agricultural digital economy and injecting new vitality into rural revitalization. In addition, the Agricultural Bank of China, industrial bank and other financial institutions have recently innovated models, continuously enriched financial products and continued to increase financial support for agriculture. In the new round of financial support for agriculture policy, a prominent focus is that all financial institutions give priority to the allocation of financial resources to key areas of Rural Revitalization and key industrialization leading enterprises, and guide the cultivation of new agricultural business entities by providing services such as direct financing, M & A loans, asset securitization, capital market, equity investment and syndicated loans, Stimulate the vitality of rural innovation and entrepreneurship. We will increase support for large professional households, farmers' cooperatives, agricultural socialized service organizations, family farms and agricultural industrialization consortia by using various innovative inclusive small and micro characteristic products and flexible and diverse mortgage methods. Li Guoxiang, a researcher at the Institute of rural development of the Chinese Academy of Social Sciences, said that the Rural Revitalization strategy must promote industrial revitalization, and cultivating new business entities is an important content to promote the development of rural industries. Solving the problem of insufficient funds through financial support or joint efforts of Finance and finance is an important condition for promoting the continuous development of new business entities. Not only financial institutions, but also local governments have increased policy support, encouraged financial institutions to innovate products and services, continuously broaden financing channels, reduce financing costs, support the development of agricultural leading enterprises such as seed industry, and help stabilize the production and supply of agricultural products, agricultural machinery science and technology innovation, public services and other infrastructure construction. Industry experts said that increasing financial support for agriculture will help to further consolidate and expand the achievements in poverty alleviation and improve the quality and efficiency of Rural Revitalization financial services. In the future, it is necessary to further strengthen the connection between banks and enterprises. Banking financial institutions should provide diversified financing schemes according to the differentiated capital needs of new agricultural business entities of different types and different business scales. Actively promote the innovation of agricultural supply chain finance, provide supply chain financial products such as orders, warehouse receipts, inventory and accounts receivable financing for new agricultural business entities with high industrialization, obvious chain expansion efficiency, good credit and corresponding conditions, and support new agricultural business entities to raise funds through multiple channels such as listing, issuing bonds and issuing asset securitization products. (outlook new era)