The automobile integrates the national trend, and Guangzhou Nansha auto enterprise creates an intelligent mobile third space

2021-12-02

"The turning point of the automotive industry is particularly obvious this year, and the growth of new energy vehicles nationwide has exceeded 195% year-on-year." on December 1, 2021cnbc Global Technology Conference (East tech West) opened at Nansha Garden Hotel in Guangzhou. As the enterprise representative of Nansha District, Yang Ying, CEO of hechuang automobile, talked about the development of new energy and intelligent networked vehicles. (Yang Ying, CEO of hechuang automobile (left)) Yang Ying believes that the changes in the automotive industry are not only reflected in the first tier cities, but also in the third and fourth tier cities, and even the sales growth of new energy vehicles in the third and fourth tier cities is greater. "This shows that consumers' acceptance of new energy vehicles has accelerated." Yang Ying pointed out that consumers see the new advantages of intelligent connected vehicles, which also encourages new energy vehicles and intelligent connected vehicles practitioners to have more confidence and greater investment. As a cutting-edge player on the smart Internet connected new energy vehicle track, hechuang automobile chose to settle in Nansha, hoping to absorb high-quality resources in the industry to jointly create and take advantage of the trend. (Yang Ying, CEO of hechuang automobile (left)) Intelligent network connected new energy vehicles can become "intelligent mobile third space" This year, the substantial growth of the overall market of intelligent networked vehicles has transmitted good market confidence and encouraged investors. Yang Ying believes that although intelligent network connected new energy vehicles are developing rapidly, they are far from being saturated. "At present, intelligent Internet connected new energy vehicles are still in the initial stage, and the products can not fully cover the needs of all consumer groups. Hechuang automobile is confident to provide products that meet the wishes of some consumers, because we have elements such as Guochao culture and E-sports culture," said Yang Ying. In the future, hechuang automobile hopes to build the intelligent networked automobile into an "intelligent mobile third space". People not only use cars when traveling and moving, but can link with more scenes to enable consumers to experience convenience through ecosystem empowerment. "For example, smart home, smart office, smart travel, etc., as well as the scenes of E-sports animation, dimensional idols, online and offline systems, we all hope to cover the products and let consumers perceive the future scene." Yang Ying said, "at present, young people are our main buying group, and 40% of our customers are in the post-90s group." "Whether it's car quality or consumer culture, we have better links with consumers and hope to build and share better resources." Yang Ying said that young consumers have a special perception of "Guochao culture", including dimension, e-sports, tourism culture and so on. Hechuang automobile continues the brand element created from Shanghai auto show and Chengdu auto show, namely "E-sports + Guoman". Yang Ying believes that more and more post-90s and post-95s have become potential consumers of cars. "Judging from the current market, young consumers are more interested in the 150000 yuan model we launched." Yang Ying said that as the first purchase users, they are the most important consumers. Hechuang automobile must conduct key demand research and Analysis on these first purchase users to understand the needs of the younger generation of consumers. (Yang Ying, CEO of hechuang automobile) Join hands with Nansha to build an industrial 4.0 standard automobile production base Yang Ying pointed out that the reason for choosing Nansha for development is that Nansha District can bring good business environment, policy advantages and scientific and technological innovation environment to enterprises. At the same time, the Nansha government strongly supports scientific and technological innovation enterprises, which is conducive to the rapid development of hechuang automobile after it is settled. "We think it's a relatively mature opportunity to create a better intellectual manufacturing system," Angela Baby said. The government of Nansha District is also very much aware of the development concept of the "smart car project". It believes that the project has the foresight of "Internet plus intelligent manufacturing" and can bring significant synergy effect to the new energy source industrial cluster in Tai Wan district. As a cutting-edge player in the smart Internet connected new energy vehicle track, he Chuang automobile chose to settle in Nansha, hoping to absorb high-quality resources in the industry to jointly create and take advantage of the trend. In recent years, Nansha is actively promoting the integration and innovation of the third generation semiconductor and new energy vehicle industry, establishing the third generation semiconductor innovation center, and forming a third generation semiconductor whole industry chain from wafer production to chip design, packaging and application, represented by Jingke electronics and core YUENENG and led by Lianjing intelligence and core energy gathering, Provide "core" energy for the development of 100 billion new energy vehicle industry cluster in the future. In the field of artificial intelligence, Guangzhou Nansha has cultivated and gathered more than 300 artificial intelligence enterprises such as Xiaoma Zhixing, Yuncong technology, blue fat robot and dark matter intelligence. The business scope of these enterprises covers artificial intelligence chips, basic software algorithms, biometrics, natural language processing, new human-computer interaction, autonomous decision-making control and other fields. "Nansha's industrial cluster resources improve and enrich the supporting facilities of hechuang automobile in the upstream and downstream supply chain, and provide us with congenital advantages in cost and quality control, R & D and innovation in the future," Yang Ying pointed out, "We expect that the long-term local production and sales value will exceed 20 billion yuan. Hechuang automobile will build a world leading intelligent networked new energy vehicle production base in Nansha, which fully meets the industrial 4.0 standard." (Xinhua News Agency)

Edit:Ming Wu    Responsible editor:Haoxuan Qi

Source:Nansha District Bureau of Commerce

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