Ofo is hot again. This time, the new play method is to pull friends and refund the deposit. What are the tricks of "inviting friends to help you refund the deposit", "friends placing an order reward" and "10 yuan special recharge". This is not to pull friends to help. This is to pull friends to "share" into the pit! Users should have the right to unconditionally refund the deposit, but there is a smell of "Ponzi scheme" everywhere. Ofo's lack of ability to refund is a clear card, but it lacks the correct attitude of refund and has no bottom line. It has provoked public anger. More than 10 million ofo users are waiting in line to refund the deposit. Calculated at 99 yuan per user, it is estimated that there are more than one billion. According to the rate of deposit refund, it is said that it was 988. There have been more than one similar operation: previously, netizens exposed that they pretended that foreigners not only had their deposit refunded by seconds, but also received an apology letter. Ofo was accused of treating users differently, which was quite insincere; The quarterly card is automatically renewed, and the unbound port cannot be found. Only through customer service can it be successfully cancelled; The online "return money every day" activity is known as "no queuing". In fact, the green channel has many checkpoints and indirectly induces consumption; Drainage for multiple third-party installment online loan platforms... In fancy money refund techniques, sincerity is difficult to see, and the routine is full. For another example, it designs a cumbersome process to make you burn your brain to calculate the withdrawal times, spend time and energy to select goods with strong cash return, and increase the cost of collecting the deposit. Recharge 10 yuan and refund 2.5 yuan. If you want to refund more deposit, you have to spend more money and pit more friends. Such a setting is like persuading you not to ask for the money. If you don't, you can only lose 99 or 199 deposit. If you insist, you may lose more. The regulatory authorities clearly require: "in principle, Internet rental bicycle operation enterprises do not collect user deposits, the deposits belong to users, and the operation enterprises shall not misappropriate them. The operation enterprises shall return the user deposits in time, and shall not refuse or delay the return, or set unfair and unreasonable standard terms and technical thresholds." Ofo has also been punished repeatedly. Dongxia Datong (Beijing) Management Consulting Co., Ltd., the main operator, has been listed as a dishonest executee for many times and issued high consumption restriction orders for many times, but the refund is still slow and almost stagnant. For ofo, avoiding problems is not helpful to solve problems. Whether enterprises or individuals have difficulties, find ways to solve them and solve them sincerely. Some people live with goods to pay their debts, and some people cross-border transformation to seek new life. It doesn't mean that you can sell goods live. The style of others is not necessarily suitable for you, but that there are thousands of ways to refund money, that is, don't set a routine! Another farce staged by ofo is an opportunity for us to rethink this business model again - for example, the problem of "missing money" in the deposit pool is not only the problem of the Founder Company's neglect of management or even "extravagance", but also the lack of a correct business philosophy of third-party supervision of funds. It is also the loss of awe of users' money. It starts with the routine and ends with the routine, He turned himself into an "Uncle" when he didn't pay back the money he owed. Only after the tide receded did we know who was swimming naked. Another example: how can a business model lacking a "hard core" resist the crisis? Being blown up by capital, such a big bubble is ultimately a chicken feather. It is difficult to share the economy in essence. It is a "leasing economy" that pays deposits. After the tuyere, even the collateral realized in bankruptcy is very few. This is a negative example for many enterprises. Ofo not only damages the rights and interests of more than 10 million users, but also destroys the integrity of the market. We users should also learn to swim in choking water, enhance the eyesight of identifying routines, and no longer be cut leeks so easily. (Xinhua News Agency)