On November 11, Guangdong market supervision and Administration Bureau held a press conference. The 2021 Guangdong Hong Kong Macao Great Bay intellectual property trade fair and International Geographical Indication Products Trade Fair (hereinafter referred to as "2021 communication fair and landmark products trade fair") will be held in Guangzhou from December 9 to 11, which is also the first time that the communication fair will hold the International Geographical Indication Products Trade Fair at the same time. 2021 information fair and landmark Products Fair consists of three parts: Trade Expo, special forum and special activities, covering patents, geographical indications, trademarks, copyrights and other related contents. The author learned from the press conference that in view of the recent epidemic prevention and control situation, this conference is mainly held online. Among them, in the part of intellectual property transaction Expo, the global intellectual property transfer will be widely connected online and transformed into both ends of supply and demand, creating "2 pavilions and 8 areas". "2 Pavilion" is a special pavilion for geographical indication products and an intellectual property transaction Expo; The special Museum of geographical indication products is divided into "international" and "domestic" areas. The intellectual property transaction Expo Hall includes China Patent Gold Award achievement Expo area, patent technology transaction Expo area, trademark and brand transaction Expo area, copyright culture transaction Expo area, international intellectual property transaction Expo area and intellectual property operation service area. It invites more than 4000 exhibitors around the world for online exhibition. In the part of intellectual property forum, one main forum and eight sub forums will be organized around intellectual property hot and focus topics such as high-quality development enabled by intellectual property, development of geographical indications and patent transformation to help the innovative development of small and medium-sized enterprises. Keynote speeches, academic exchanges and in-depth discussions will be held to present the latest achievements of intellectual property theory and pragmatism. Special intellectual property activities mainly include auctions of intellectual property and geographical indication products, roadshows of investment and financing projects, release of innovative products, appreciation and procurement of "geographical indications on the tongue", special promotion of geographical indications through the bay area, as well as international project promotion, innovator interview, intellectual property story meeting and other activities. The 2021 information fair and geographical indication product Fair held the International Landmark Product Trade Fair for the first time, and set up an international geographical indication product Museum online to comprehensively improve the exhibition scale and quality of geographical indication products. At that time, rich and colorful special activities such as auction of scarce geographical indication products, "geographical indication +" story meeting, "tasting and purchasing meeting of geographical indication on the tip of the tongue" will also be held to help geographical indication products realize premium and value-added through exhibition and sales. In addition, China International Geographical Indication building will also hold the unveiling ceremony to continuously enhance the international market influence of geographical indications in the whole province and even the whole country by carrying forward the geographical indication culture. The Expo will also set up an online China Patent Gold Award achievement Expo area for the first time, and invite the achievements that won the China Patent Gold Award from 2019 to 2021 to participate in the exhibition, so as to fully display the high-quality development achievements of China's intellectual property cause. (outlook new era)