The consumption enthusiasm after 2000 is setting off a wave of entrepreneurship in selfie studios. Following the script killing, secret room escape, blind box and milk tea, the selfie hall has become a new consumption landmark for young people. How much do young people like the selfie studio? On the little red book, there are 220000 + grass planting notes related to the entry of "selfie hall", and even more than 20 related entries such as "selfie hall scene layout", "selfie hall entrepreneurship", "selfie hall scene", "selfie hall entrepreneurship plan", etc. The love of "harvest" young people is a tried and true wealth password in the direction of entrepreneurship. Therefore, the business of selfie studio is also hot. Costume changing selfie hall, pet selfie hall, couple selfie hall, fridge flower selfie hall, Disney Princess selfie hall, and selfie halls with various styles and themes landed everywhere. According to Tianyan survey data, there are 839 existing self photographing museums (key words are "self photographing Museum", "self photographing shop", "self photographing portrait" and "self photographing experience") in China. Since 2019, the number of enterprises registered in the self photographing hall has increased, and there will be a big outbreak in 2021. A total of 415 enterprises have been registered in the first three quarters, with a year-on-year increase of 356%. The threshold for starting a business in a selfie museum is not high. With more than 100000 or 200000 start-up funds, you can start operating a selfie Museum. Different from the traditional photo gallery or photo gallery, which often has thousands of prices, the self photographing Gallery successfully cards the price sensitive consumer groups at a lower price, especially after the rise of 00, becoming the main consumer force of the self photographing gallery business. Dreamy princess style, romantic Korean drama style and elegant light luxury style attract young people to punch in again and again. However, the wind is easy to rise, and how many people can stay on the beach after the tide recedes? With tickets as the main source of income, the self shooting Museum whose income can not cover the store rent and labor cost in first tier cities seems to be an online red business model with little single store model. The data show that nearly 20% of the self photographing museums have closed down in the full swing self photographing Museum market. On the one hand, there is a crazy influx of new entrepreneurs, and on the other hand, businesses that have lost money and closed down leave sadly. How long can this wind of selfie hall blown by young people last? Is the selfie studio a good business? 00 rear air outlet The upsurge of selfie Museum has swept Hunan, Chengdu, Xiamen, Harbin and other provinces and cities. At present, the grass planting notes related to the entries of "selfie hall" have reached 220000 + in Xiaohong book. The keyword "selfie Museum" is searched in the public comments. A selfie Museum ranked high in Beijing is called "jisooco light luxury high-altitude self portrait Museum", which is located in an office building near Changying Tianjie, a large shopping center. Cherry, owner of the selfie studio, told tech planet that since last year, the selfie studio has been very popular on the little red book. Originally, she started a children's dance training class with her friends. Later, her friends needed to quit for physical reasons. She was separated and lacked skills. It was no longer difficult for her to stick to entrepreneurship, so she thought about other entrepreneurial directions. It happened that the selfie museum was also her favorite hobby, so at the end of last year, after a short investigation and research, she devoted herself to a new entrepreneurial project: the selfie Museum. Site selection, site leasing, decoration, design of self shooting hall scenes and purchase of relevant scene props. In one month, all preparations for cherry self shooting hall were completed, and the self shooting hall officially opened in March. The ticket price of cherry selfie hall is not high. The preferential price of single unlimited selfie is 139 yuan / 2 hours, and that of lovers or girlfriends is 338 yuan / 3 hours. Cherry designed eight popular scenes according to the favorite styles of young people at present: Chanel, Barbie, Hepburn, exotic, Princess Showa, refrigerator flowers, high-altitude sofa, etc. At first, cherry successfully opened the market through the drainage of friends of xiaohongshu bloggers around him. For free + partial payment, she invited dozens of well-known bloggers to visit the store to punch in, and then asked the other party to send some article notes on xiaohongshu to help promote. The drainage effect of little red book was obvious, supplemented by the promotion of the public comment platform. Soon, the business of cherry selfie studio improved. Cherry said that about three or five hundred people go to the store to take photos every month. At the busiest time in April and may, about four or five hundred customers come to take photos a month. She even needs to recruit an employee to operate the self photographing hall together. Since its opening for half a year, the selfie Museum has accumulated more than 2000 customers. After 00 is the main force of consumption. Cherry introduced to tech planet that 60 or 70% of the users from the photo studio are students, typical after 00. "The most popular scenes are retro, chanel and Princess Showa". The "oxygen cute pet" in the wanghong pet selfie hall at Beijing Sanlitun SOHO shopping mall is also sought after by young people. The self photographing hall mainly focuses on pets, supplemented by photography, and has designed and built seven or eight kinds of photographing scenes for consumers. Users can interact with cute pets such as kittens, dogs, alpacas and sika deer in multiple scenes. Uncle Li, the boss, was an office worker. He designed in a big game factory. He resigned two years ago and started a pet store with his friends. Oxygen cute pet selfie hall is their second store, which combines pet elements with photo scenes. The self photographing hall covers an area of more than 150 square meters. There are about dozens of pets in the hall. It adopts the ticket system. It costs 66 yuan to take photos in 30 minutes. Mengchong selfie hall has set up membership cards and various parent-child packages. Uncle Li said that the monthly ticket revenue of the self shooting hall is about 70000 yuan, and the pet sales revenue is in the range of 60000-150000 yuan. Some have a monthly income of 140000 and others have a monthly income of 300000, which is hopeless The self photographing hall opened in Sanlitun can undoubtedly bring considerable traffic and exposure to the store. It is known as a punch in resort and shopping paradise for young people. The average daily passenger flow reached 100000 two years ago. The owner of Mengchong selfie hall told tech planet that star Chen Xiaodong had not only been to their store, but also sent them a pet cabinet. The selfie Museum has also been on two major TV stations. Even if it is not promoted on xiaohongshu, public comments and microblog, self traffic can also bring a great degree of exposure. In fact, the business model of the selfie museum is particularly intuitive. Most of them focus on ticket revenue, and businesses only provide venues and clothing. However, in actual operation, in order to increase the charging points, the selfie museum will add other charging items and services on the basis of tickets, such as photo, makeup, skin care products, selfie peripheral products, and even medical and beauty projects. The business model of pet selfie museum is obviously more diversified than that of selfie Museum relying solely on tickets. The ticket revenue of Mengchong selfie hall, together with the pet sales revenue, is about 140000 yuan per month. When the performance is good, it can be more than 200000 yuan. However, high water does not mean high profits. If the fixed house rent cost, personnel cost and self shooting scene construction cost are discarded, it is almost difficult for the self shooting museum to make a profit. Uncle Li, the owner of Mengchong selfie hall, said that in addition to the store rent of more than 80000 per month, the cost of eating, drinking and taking care of pets and the cost of employees, the cost of Mengchong selfie hall is about 110000-120000 yuan per month. After conversion, it may make a net profit of forty or fifty thousand a month. However, the initial investment cost is very high. A housing agent in Sanlitun SOHO told tech planet that the rent of SOHO shops is 28-30 yuan per square meter, and the rent of more than 150 square meters shops is nearly 130000 yuan a month. It needs to pay 650000 yuan for two payments and three payments. The self decoration price of Mengchong selfie museum is between 1500 yuan and 2000 yuan per square meter, and it takes about 300000 to decorate more than 150 square meters. This means that opening a pet selfie Museum requires at least about 1 million yuan of start-up capital, and it will take more than seven months to get back to the capital. Some self photo studios have a longer return cycle, which may take at least a year. Cherry said that nearly 300000 yuan has been invested in the entrepreneurship of the selfie Museum. The first is the rent, which is about 14000 a month. In seven months, the promotion investment in the little red book reached about 40000 yuan. Because the store had a stable passenger flow, cherry stopped putting on the little red book in June and July. The fixed cost of public comment is about 15000 yuan a year, which belongs to the shelf price. Then the daily budget is 300 yuan, which makes a good deal of about 10000 yuan a month. After opening for two or three months, cherry felt that the budget was too high and the selfie museum could not make much money, so she decided to launch traffic only on Saturday. Therefore, nearly forty or fifty thousand yuan has been invested in public comments. However, the turnover of cherry selfie Museum in September was less than 20000 yuan. Because September is the school season, the main consumption decreases, and the business of the selfie studio begins to become cold, which is far from cherry's previous imagination, "Before opening, there was a lot of gap with the actual operation. I thought there could be more than 500 passengers a month. In fact, there might be 300 passengers a month. When opening, there were more preferential activities, the customer unit price was relatively low, there were more people, and there were fewer people in the past two months." There are also many selfie studios that can't make a profit or even break even. Cherry said that according to her observation, many friends of Beijing International Trade and Daxing have closed down. Many of her customers also fed back to her that many selfie studios have closed down. Escape from the selfie museum? "The self photographing hall belongs to the selling space. The re purchase, sustainability and single store model of this business are not very good, and the floor efficiency should also be very low," an investor who pays attention to the consumption track analyzed to tech planet. Although they also see that the self photographing hall is very popular in the market, they feel that the current investment value is not very great. The entrepreneurs of the selfie museum have also proved the limitations of this business model in the actual operation. Cherry said that the pure selfie Museum has a high probability of failure, because it only has ticket income and belongs to one-time consumption, and the biggest problem is the low repurchase rate. In addition, the selfie museum also has a very high access threshold in the aesthetic taste of the scene, which poses a great challenge to the entrepreneurs. Cherry's selfie Museum has not only been a selfie Museum, but also started to expand its photo and makeup business horizontally around the venue. In the first stage, the selfie Museum mainly provides popular photo scenes, and in the second stage, more services are added. According to her introduction, at present, she has launched two types of photo packages and is preparing Christmas related themes. The photo service means that the selfie museum needs to provide Professional photographer, post revision, etc. Besides the tickets, the pet selfie museum also relies more on pet trading to improve its turnover. Compared with the self photographing hall, the photo studio has more commercial imagination space and is more favored by capital. The brand plate women's Square at the head of the track received hundreds of millions of yuan of financing at the end of last year. Now it has established more than 40 Direct stores and nearly 200 franchise stores; the chain brand Haima body photo hall, which has been established for 10 years, has also opened 472 stores. It is worth mentioning that both entrepreneurs mentioned that the site selection of the selfie museum is not the most critical factor. Before starting a business, their logic is to choose a business district with large passenger flow, which can ensure high passenger flow. However, it was found that as long as the selected selfie Museum has convenient transportation and is convenient for users to find, whether it is around the shopping mall or those with weak popularity No problem anywhere. Therefore, it may also provide a lesson for other entrepreneurs, that is, they do not have to rely too much on the geographical location of the selfie Museum, reduce the high rent cost of high-quality areas, and perhaps reduce the trial and error cost of entrepreneurship. The site lease contract of cherry's self photographing hall has been signed for one year and expires in February next year. She is ready in her heart. She doesn't want to give up the accumulated passenger flow. If the business is still bad when it expires, she will choose to withdraw from this entrepreneurial project. However, it is very likely to find another larger space and invest more in the international trade area to build a self photographing hall to write