Baoding, Hebei: deeply integrate cultural and tourism resources, innovate and carry out cultural services benefiting the people

2021-11-03

In 2021, Baoding, Hebei Province will actively and orderly promote the cultural benefit project, with an annual task target of 7000 cultural benefit cards and 260000 cultural benefit vouchers. So far, the city has issued more than 47000 cultural Huimin cards and more than 890000 cultural Huimin vouchers, exceeding the annual target ahead of schedule. In order to do a good job in issuing cultural Huimin cards, Baoding Cultural Industry Development Group Co., Ltd., as the organizer, established Baoding Zhiyou Tourism Service Co., Ltd., which is specifically responsible for the operation and management of cultural Huimin cards. Make full use of the holding of Baoding Tourism Development Conference and other large-scale activities, jointly launch a series of "Baoding has drama" performance activities with Hebei Bangzi troupe, Hebei Bangzi troupe 1, Baoding old tune troupe, Baoding Art Troupe and Baoding art school, and issue cultural coupons through communities, village committees, cultural centers, scenic spots, schools and other channels, Send good plays, plays and programs to the people's homes, and lead and drive all localities to launch a series of cultural activities benefiting the people with the characteristics of the times and local characteristics. Taking advantage of the on-site supervision month of the cultural Huimin project, the discipline inspection and supervision team of Baoding Bureau of culture and tourism and other departments have repeatedly gone deep into Baoding Zhiyou Tourism Service Co., Ltd. and the cultural Huimin activity site to experience the purchase and activation process of cultural Huimin card, and understand the issuance data and issuance procedures of cultural Huimin card (voucher) in the whole city. At present, Baoding cultural Huimin card covers free tickets or preferential benefits for dozens of A-level scenic spots and some hotels, cinemas, shopping malls, catering, KTV, physical examination center, automobile 4S store and other industries. At the same time, in view of the opportunity of the winter skiing market and the third ice and snow games of Hebei Province held in Baoding, skiing has also been included in the service content of culture and benefiting the people. In the future, Baoding will strengthen publicity and promotion, expand the influence of the project to benefit the people, and let more people enjoy the benefits of benefiting the people; At the same time, expand the content of the project, strive to bring more cultural and tourism places and venues into culture to benefit the people, so that the people can enjoy more colorful benefits. (outlook new era)

Edit:Yuanqi Tang    Responsible editor:Xiao Yu

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