Building a new model of using talent resources to drive high-quality cultural resources directly to the grassroots level

2025-05-13

General Secretary Xi Jinping pointed out: "Both material and spiritual wealth are the noble pursuit of Chinese- modernization." Strengthening the construction of grass-roots culture, narrowing the urban-rural cultural gap, and achieving the common prosperity of spiritual life are key The Decision of the Third Plenary Session of the 20th Central Committee of the Communist Party of China put forward the establishment of a high-quality cultural resource direct-tograssroots mechanism. Zhejiang Province, with the glorious mission of building a demonstration zone for high-quality development and common prosperity, innovatively implemented the cultural resident system in2024, systematically selected more than 1,570 outstanding cultural talents to be stationed in towns (streets) and paired villages (communities) to out cultural construction assistance, fully embedded in the grass-roots cultural field, and established a smooth channel for high-quality cultural resources to directly reach the grassroots. This is a solid to implement Xi Jinping's cultural thought and the important requirements of General Secretary Xi Jinping.
The cultural resident system focuses on the organic combination of "external promotion stimulating growth" and "internal connection promoting external introduction", emphasizes the "integrative" perspective, and achieves a comprehensive and efficient collaborative application of multiple resources. It takes the lead in the problem of insufficient and unbalanced supply of high-quality cultural resources in urban and rural areas, and achieves endogenous development of rural cultural construction through the introduction of external resources It reconstructs the supply and demand structure of grass-roots cultural services in a precise cultural empowerment model, and activates rural cultural productivity in the soft infiltration of mainstream values, is a solid cultural force for the comprehensive revitalization of rural areas and the realization of common prosperity.
Driven by reform and innovation, promote high-quality cultural resources directly the grassroots
As a new force to connect the "last mile" of high-quality cultural resources directly to the grassroots, cultural residents always insist on taking the diverse, multilevel, and multi-faceted spiritual and cultural needs of the people as the starting point and the foothold of grass-roots cultural construction. Through problem presentation, interest connection recruitment mobilization, and other links, it gathers and integrates diversified and fragmented high-quality cultural resources, innovatively connects the channels to the grassroots, and inject new momentum into the comprehensive revitalization of rural areas.

Adhere to "external introduction and internal training", and stimulate the internal cultural vitality of rural areas with highquality cultural resources from the outside. The rapid development of Zhejiang's economy has promoted the continuous improvement of farmers' material living standards, and at the same time, itently needs to match the cultural supply and services. The endogenous development of rural cultural construction focuses on the capacity building and participation of the local villagers, and constructs a rural cultural development of mutual promotion and symbiotic development between internal members and external forces through the interaction cycle. The cultural resident system takes the input of high-quality cultural resources from the outside as an opportunity, and through the selection of outstanding cultural talents who have been working in the cultural field for many years and have rich practical experience, such as cadres of cultural and ideological departments journalists, staff of literary and artistic troupes, university teachers, and urban and rural planners, it effectively activates the cultural resources of the resident areas and the initiative of the body of rural cultural construction through activities, platform construction, training and guidance. Efforts should be made to build an excellent rural cultural ecology, to promote the common prosperity of the peoples spiritual life on a broader social level, and to promote the mutual promotion and mutual benefit of cultural talent construction and the comprehensive revitalization of rural areas

Develop "cultural economy" to empower grassroots economic and social development with high-quality cultural industries. Culture is not only spiritual phenomenon but also a powerful spiritual force that can influence economic and social development. The coordinated progress of culture and economy can realize the transformation of cultural stock into economic increment and cultural resources economic power. The development of "cultural economy" in rural areas aims to achieve the linkage of rural cultural revitalization with rural industrial revitalization and social development. Through digging integrating cultural resources, systematically training cultural talents, and improving and optimizing the cultural environment, cultural special envoys strive to develop rural cultural industries with public welfare and inclusiveness, to the integration of economy into humanity, humanity into economy, and achieving a symbiotic and prosperous coexistence of the two. This helps promote rural areas from holders of cultural resources to bodies of the development of cultural productivity, and helps rural cadres and masses to get rich both materially and spiritually. To date, cultural special envoys have helped the places are assigned to increase their income by more than 190 million yuan through cultural tourism planning and sales of cultural and creative products. At the same time, cultural specialvoys actively participate in promoting civilized rural style, good family style, and simple folk style, empowering rural autonomy, the rule of law, and governance by virtue. Through cultural governance forms such as mutual assistance and communication, collective rituals, etc., they improve villagers' participation in public cultural activities and effectively improve the modernization level of grassroots governance.
Assist in "sharing and achieving common prosperity", and narrow the gap in cultural development between regions through the rational allocation of resources. In September 2023, General Xi Jinping clearly required Zhejiang to "take the lead in demonstrating" in promoting common prosperity during his inspection in Zhejiang, emphasizing that "the main direction of attack be to narrow the gap between urban and rural areas, regional gaps, and income gaps". An important aspect of promoting the common prosperity of people's spiritual life and meeting peoples spiritual and cultural needs is to solve the problem of imbalance in public cultural services between urban and rural areas and between regions. On the one hand, Zhejiang has classified graded townships (streets) and villages (communities) according to their economic and cultural conditions in the context of the "Million Village Renovation Project", tailored and allocated cultural resources to meet their needs; on the other hand, it has guided high-quality cultural resources to be more inclined to remote areas such as mountainous areas and, and increased efforts in terms of project support, capital investment, and talent support. By participating in local development through external forces, it helps narrow the gap in cultural development between regions effectively improve the accessibility and equality of basic public cultural services, further connect the "last mile" of public cultural services, and bring high-quality cultural resources directly to the doorsteps the masses. 

Edit:Luo yu    Responsible editor:Jia jia

Source:people.cn

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