Recently, at the 31st China International Radio and Television Information Network Exhibition held in Beijing, the deployment of ultra high definition plug-in micro set-top boxes on a scale of tens of millions was officially launched. This move is not only beneficial for improving the TV viewing experience, but also demonstrates the progress of new technologies and devices in the application end, bringing new opportunities to the TV, set-top box and other product markets. In recent years, mobile devices have developed rapidly, while many TV products are complex to operate and have outdated functions. The problem of multiple remote controls and complex set-top box connections for a TV makes watching TV a hassle. Despite the efforts made by relevant parties in terms of service awareness and innovation capabilities, they have not been able to meet consumers' demands for intelligence, convenience, and high definition, resulting in continued sluggish product sales. Currently, with the State Administration of Radio, Film and Television carrying out rectification work on issues such as the charging and complex operation of TV "nesting dolls", industry standards continue to improve, various irregularities have been corrected, and significant results have been achieved in the governance work. At the same time, the launch of ultra high definition plug-in micro set-top boxes and universal remote controls provides an opportunity for hardware upgrading and high-quality development of the entire industry from a technical perspective. In the long run, whether television can truly attract viewers still requires continuous efforts in user experience, product quality, and achieving resonance between technology and content. Focus on user experience, easy to operate and better to use. With the improvement of people's living standards and changes in viewing habits, television, as a part of family life, is gradually transforming into an improved consumer product. This requires TV manufacturers to pay timely attention to user needs, strengthen product experience and added value. For example, optimizing product design towards integrated set-top boxes, one remote control for watching TV, mobile phone remote control, voice control, and other improvement directions. Manufacturers need to provide detailed services, integrating more user-friendly features such as intelligent connectivity and voice interaction, while also increasing personalized services for users' usage habits, viewing preferences, and other aspects. Improve product quality and make it look better with low consumption and high definition. At present, the smart TV screens of major manufacturers are becoming larger and clearer. Consumers usually compare prices when purchasing, and only cost-effective products that balance quality and price are more competitive. For example, in the first quarter of this year, MiniLED TVs grew by as much as 520.4%. In the process of transformation and upgrading across all fields and chains, the integration of business formats and innovative models have become the norm for industry development. All parties should work closely together to develop new technologies and launch new products, striving to improve the compatibility and interoperability between various devices in the television industry, and better meet consumers' high-quality audio-visual needs. (New Society)