Spending 100 yuan not only allows you to have two main meals, but also to rent a venue for a day and enjoy the ballroom KTV、 Chess and card rooms and other entertainment facilities... According to a recent report on the WeChat official account of Guangming Daily, a new business called "One Hundred Yuan One Day Gathering" is popular in Shanghai and surrounding areas. The main consumer group of these restaurants is the elderly, whose per capita consumption is between 100 yuan and 150 yuan. In addition to catering, there are one-stop entertainment activities. For a long time, society's attention to the elderly has mainly focused on "survival guarantees" such as medical care and caregiving, while the needs of the elderly for socializing, entertainment, and self actualization have not been well met. The explosive popularity of "100 yuan per day gathering" has overturned the traditional logic of elderly care services, creatively combining catering with entertainment scenes such as KTV, chess and card games, dance halls, etc., to build a "light elderly care" public space. In this mode, elderly people can participate in social activities at a lower cost, have a more fulfilling spiritual life, and their emotional needs are met. This shift from ensuring basic necessities to pursuing quality has injected new vitality into the silver haired economy. From another perspective, traditional restaurants often have large venues, high operating costs, and intense competitive pressure. However, "One Hundred Yuan per Day Gathering" adheres to the strategy of "small profits, high sales", fully utilizes idle time between lunch and dinner, accurately controls losses through online booking, and improves venue utilization through diversified entertainment facilities. As a result, elderly consumers have gained joy in the "100 yuan per day gathering", and traditional restaurants and other businesses have also ushered in a new turning point in their operations. This is the integration and symbiosis of commercial value and social value. Of course, in order for the "100 yuan per day gathering" to become increasingly popular, more ingenuity and ingenuity are needed. For example, in service design, emotional value is indispensable. Merchants can awaken collective memories and transform the consumption process into emotional experiences by creating nostalgic scenes or actively hosting gatherings such as student reunions. For example, elderly consumers are more concerned about cost-effectiveness, which places high demands on supply chain management and operational efficiency. Restaurants can launch a "package system+group meal booking" service, which can reduce per capita costs and food waste; Also, breaking industry boundaries, in addition to the integration of catering and entertainment, we can also try to introduce courses for senior citizens and anti fraud lectures to provide rich and colorful activities for the elderly. Furthermore, with the extension of life expectancy and the improvement of health levels, the elderly have become a "dynamic subject" that needs to be redefined. From this perspective, developing the 'silver economy' is not only a new opportunity for the consumer market, but also an important symbol of social civilization progress. From ensuring "elderly care" to promoting "elderly happiness", relevant departments can provide guidance at the policy level to encourage enterprises to develop aging friendly services, such as providing certain subsidies for creating elderly friendly places, so that commercial innovation and social care can resonate with each other; Enterprises seeking transformation should also seize opportunities, target the urgent needs of the elderly, and showcase their skills in this new blue ocean. The popularity of "100 yuan per day gathering" has made us realize that the consumption needs of the elderly are not simply a combination of "cheap" and "practical", but a deep desire for dignity, connection, and meaning. Responding to demand with innovation and dispelling prejudice with care, we believe that the 'silver wave' will surely transform into a driving force for social progress. (New Society)