The supply of high-quality land has increased, and the heat of the land auction market in April has not decreased

2025-04-09

With the temporary stabilization of the real estate market and a series of "stabilizing the real estate market" policies injecting confidence into the market, the land market maintained a high level of heat in the first quarter of this year, with a significant year-on-year increase in the average floor price and land transfer fees for residential land transactions. According to data from the Zhongzhi Research Institute, in the first quarter of this year, the transfer fees for residential land in 300 cities reached 0.4 trillion yuan, a year-on-year increase of 26.5%; The average premium rate reached 13.6%, an increase of 8.1 percentage points compared to the same period last year. By city, the three cities with the largest scale of land transfer fees in the first quarter were Hangzhou, Beijing, and Shanghai, with a total of 59.6 billion yuan, 56.9 billion yuan, and 34.5 billion yuan, respectively, an increase of 149%, 45%, and 73% year-on-year. The rise in the land auction market in the first quarter of this year is the result of the combined effects of policy support and the increasing demand for improved housing Li Yujia, Chief Researcher of Guangdong Housing Policy Research Center, told reporters that on the one hand, various regions have successively lifted restrictions such as land auction price limits and the "90/70" policy, and optimized the planning and design conditions of land parcels, relaxed the capacity calculation rules for balconies, bay windows, and entrance gardens, and supported real estate companies to create "good houses" and enhance their enthusiasm for land acquisition. On the other hand, the demand for improved housing has been fully released, and improved projects in prime locations have been sought after by the market, making real estate companies more focused on core areas of hot cities and driving up the bidding heat for land parcels. Cao Jingjing, General Manager of the Index Research Department of Zhongzhi Research Institute, stated that recently, local governments have increased their supply of high-quality land parcels, launching many plots located in urban core areas with mature supporting facilities and low plot ratios, guiding real estate companies to focus on the development of high-value areas, which is also one of the reasons for the rise in the current land auction market. Entering April, the real estate market ushered in an important milestone of the "Silver Fourth" period. Can the heat of the land market continue? Regarding this, Cao Jingjing stated that whether the heat of the land market can continue depends on the actual performance of the project and the sustainability of market stabilization. It is expected that high-quality land parcels in core cities will still attract real estate companies to bid. In the past two years, improvement projects in urban central areas have performed well in terms of decentralization, and real estate companies have the willingness to replenish their inventory in these areas. At present, various regions are actively adjusting their architectural design standards and supporting the construction of "good houses" such as three-dimensional ecological residences, which will further unleash the demand for improved housing in the local area Li Yujia analyzed that the heat of the land market will continue in April, and the heat is expected to spread from hot first and second tier cities such as Beijing and Hangzhou to non hot second tier cities such as Shenyang and Zhengzhou. The reporter noticed that there were multiple land auction activities in hot first and second tier cities such as Beijing, Hangzhou, and Nanjing in April, and second tier cities such as Zhengzhou and Shenyang also had plans for land listing and transfer in April. According to the CRIC Research Institute, in April, 20 key cities including Beijing, Guangzhou, Shenzhen, Chengdu, and Hangzhou planned to sell 66 plots of land including residential properties, with a total starting price of 79.6 billion yuan. Among them, Beijing and Hangzhou both plan to sell land for a starting price of over 10 billion yuan this month. Taking Beijing as an example, according to the announcement released by the Beijing Municipal Commission of Planning and Natural Resources, Beijing plans to sell the 2107-01, 02, 03 plots and 2902-73 plots in Pingfang Township and Sunhe Township in Chaoyang District in April, with a starting price of 12.6 billion yuan. The HD00-2201-0003 and 0004 plots of the Banbidian urban village renovation project in Haidian District, Beijing will also be publicly listed for sale in April, with a starting price of 4.06 billion yuan. It is worth noting that there was already a residential land transaction in Beijing in April. On April 8th, the FZX-0401-6044 and 6049 plots of the shantytown renovation project in the Baliqiao area of Tongzhou District, Beijing, were sold for 2.7082 billion yuan, with a premium rate of 16.28%. The increase in the supply of high-quality land parcels in multiple regions is expected to drive the continued recovery of real estate transaction volume in core cities Cao Jingjing stated that the quality of "Silver IV" will directly affect the expectations of the mid year real estate market and the pace of volume and price recovery. The current policy direction of "continuously pushing the real estate market to stop falling and stabilize" is clear, and the policy of expanding domestic demand is expected to be further strengthened. Relevant policies in the real estate field are expected to be accelerated in the second quarter, promoting the continued trend of the real estate market to stop falling and stabilize. (New Society)

Edit:Yao jue    Responsible editor:Xie Tunan

Source:Securities Daily

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