Graduates should be cautious when signing up for "high paying anchors"
2025-04-07
According to media reports, as graduation season approaches, some MCN (Multi Channel Network) organizations and live streaming guilds are offering olive branches to college graduates with "zero threshold", "newcomer crash course", "high salary" and other incentives. After a secret investigation by reporters, it was discovered that there was actually a profit chain hidden behind this, with "signing fees as bait, strict terms as cages, and arbitration breach as the end". It cannot be denied that the live streaming industry provides more flexible employment opportunities for college students, but the hidden risks should not be underestimated. The "high salary signing" maze set up by MCN institutions has been taking steady steps from the beginning, using tempting signing fees as bait to let college students see the possibility of getting rich quickly and unconsciously let go of their guard. However, once the contract is signed, the strict terms are like a tight spell, firmly binding the signatory. The instability of the live streaming industry itself has led to a geometric increase in the risks faced by college student anchors. Despite the rapid development of live streaming e-commerce in recent years, the competition within the industry is exceptionally fierce. Top anchors, relying on their first mover advantage and resource accumulation, almost monopolize traffic, while middle and bottom anchors find it difficult to stand out. Even if college student anchors successfully sign contracts, they are likely to lack sufficient experience and unique style, making it difficult to attract audiences and achieve the live streaming duration and sales performance goals set by the institution. In this way, not only can one not receive high salaries, but they may also bear heavy debts due to default. Cases such as a student from a university in Hubei being sued for 35000 yuan and a MCN company in Beijing suing dozens of students for millions of yuan are warning of the cruel reality of "making dreams" turning into "nightmares". In addition, the live streaming industry is greatly affected by market changes, policy adjustments, and other factors. Once the industry cools down, institutions may use various means to force broadcasters to default and bear the consequences alone in order to reduce costs. When choosing the live streaming industry for job hunting and employment, one must be aware of the risks involved. Faced with the temptation of "high salary signing", one must not act impulsively. We need to conduct more research and rationally evaluate whether we can meet the company's various requirements and contractual agreements. Before signing the contract, it is essential to have a comprehensive understanding of the real development status of the live streaming industry, as well as key information such as the company's business qualifications, operating conditions, salary system, and incubation mechanism. Once encountering ambiguity, seek help from teachers, friends, and professionals in a timely manner. The long-term development of a profession needs to be based on matching abilities and long-term accumulation. Even top anchors need to go through a long process of fan accumulation, supply chain integration, and content iteration. The seemingly flexible work of a live streamer actually involves complex processes such as product selection, operation, and customer service, and is not as simple as "chatting in front of the camera". In the face of some so-called high salary temptations, college students should not listen to others' one-sided opinions, and should focus on cultivating their core competitiveness. Whether it is solid professional knowledge, scarce technical skills, or differentiated creative expression, they are all "hard currency" to resist risks. For the illegal behavior of some MCN institutions and live streaming guilds, relevant departments should improve regulatory mechanisms, regularly review the operation of relevant companies, ensure their legal and compliant operation, and protect the legitimate rights and interests of workers, including college graduates, from the source. There is never a shortcut on the road to employment. College students should bear in mind that the so-called "zero threshold" and "high salary quick fix" may just be disguised traps. Only by examining opportunities with a rational perspective and planning development with a pragmatic attitude can we find a truly sustainable life path in an era full of uncertainty. (New Society)
Edit:momo Responsible editor:Chen zhaozhao
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