During the Qingming Festival in 2025, the land of China is bustling with people, and the cultural and tourism market is full of "spring" atmosphere. Holiday consumption continues to heat up... In the spring, China is full of vitality amidst mobility and busyness, gathering a vibrant economic landscape. On the first day of the Qingming Festival holiday, Yangzhou received 1.18 million tourists, with the Shouxi Lake scenic area receiving over 100000 visitors; The Yellow River Hukou Waterfall Scenic Area in Jixian County, Shanxi Province receives over 10000 visitors per day, with a peak of 18000 visitors on the second day of the holiday, a year-on-year increase of 32%... The first small holiday after the Spring Festival continues to increase the popularity of travel nationwide. According to data from the Ministry of Transport, during the three-day Qingming Festival holiday, it is expected that there will be approximately 790 million cross regional personnel movements in the entire society, with an average of 264 million people per day, an increase of 7.1% compared to the same period last year. According to data from Didi Chuxing, the demand for ride hailing during holidays has increased by 14% year-on-year, with peak demand exceeding 110000 rides per minute. This year's holiday, Mr. Hu, who lives in Hangzhou, Zhejiang, chose to take a vacation together: 2 days of annual leave and 3 days of Qingming Festival holiday. He arranged a family trip to Tengchong, Yunnan. The recently issued "Special Action Plan to Boost Consumption" proposes to "encourage paid annual leave and long holidays to be taken together, and achieve flexible staggered leave". In previous years, Qingming Festival was not the traditional peak season for tourism, but this year the Qingming tourism market has become more active. The booking volume of air tickets for the three days before and two days after Qingming Festival has significantly increased, which means that many people choose the 'annual leave+Qingming' vacation mode, "said Xiao Peng, a researcher at Qunar Big Data Research Institute. Driven by holiday travel and other factors, the popularity of outbound tourism during the Qingming Festival holiday continues to increase. Among them, the cherry blossom season combined with the Osaka World Expo has made Osaka, Tokyo, Kyoto and other places in Japan popular booking destinations for Qingming outbound tours on various platforms. Driven by the Osaka World Expo, the tourism heat in Osaka continues to rise Zhou Weihong, Deputy General Manager of Spring and Autumn Tourism, said that the Osaka 6-day 5-night independent tour product, which includes World Expo tickets, has been sold out for the April departure schedule. The journey is smooth, and people travel freely. Holiday China showcases vitality and energy in its flow. The "Flower Appreciation Economy" activates new cultural and tourism momentum. In Jiangsu Jinhu Water Forest Park, over 100 acres of February orchids bloom, attracting many tourists to experience the romance of spring; In Weihui City, Xinxiang, Henan Province, a series of highways connect the beautiful mountains, allowing tourists to experience the spring scenery in the sea of flowers; Entering Xinhe Village, Langxi County, Anhui Province, the thousand acre cherry blossom forest welcomes the "most beautiful moment" of the year... "Taking advantage of the Qingming Festival holiday, bringing family to Xinhe Village to see cherry blossoms, various cultural experience activities are also rich, and local specialty agricultural products were tasted. The children had a great time," said Ms. Feng, a tourist from Hebei. This holiday, the bright spring days have driven people's enthusiasm for flower viewing, hiking, and travel, and the "spring economy" is full of heat. According to data from online travel platforms, the search volume for "appreciating flowers" during the Qingming Festival holiday has increased by 2.2 times compared to the same period in 2024. On the Meituan travel platform, camping search volume increased by 132% year-on-year; Ctrip data shows that the search volume of scenic spots such as wutong Mountain in Shenzhen, Tianzhu Mountain in Anhui and Qingcheng Mountain in Sichuan increased by more than 80% month on month in the week before the festival. During holidays, various new business formats have given rise to new ways of enjoying flowers. Go to Sakura Island in Gucun Park, Shanghai for a "night flower viewing" appointment and enjoy Shanghai's first immersive night cherry blossom light and shadow show; Go to Jiangxi, Sichuan and other places, take a helicopter to experience the visual shock of "aerial flower viewing"; In Luoyang, Henan Province, Liu Xingru went to an immersive cultural and tourism feast of "Hanfu+Music+Peony"... Liu Xingru, who was studying in Beijing, specially went to Tianjin to admire the flowers. She held a three-dimensional design of Haitang flower cultural and creative ice cream and took photos. "Ice cream for tens of yuan, the price is not cheap, but it is really beautiful, what you buy is the atmosphere!" During the Qingming Festival holiday, with the increase of "silver hair trains" in many places and the acceleration of aging friendly transformation and upgrading of scenic spots, the enthusiasm of silver haired people for spring outings is high. According to platform data, the number of hotel orders for the elderly during the holiday period increased by 30% year-on-year, and the booking volume of "bringing the elderly" tours for "young people+elderly people" increased by nearly 20% year-on-year. Shen Jiayi, Senior Researcher at the Strategic Research Center of Ctrip Research Institute, believes that the "Flower Appreciation Economy" and other "solar terms+cultural tourism" models are important levers for innovative tourism products. While activating the vitality of traditional culture, they are combined with various new business models to further break boundaries and inject new momentum into the cultural tourism market. The consumer market is full of popularity and vitality. "The seats for the three-day Qingming Festival holiday were booked a week ago." The manager of Haidilao West the Taihu Lake Camping Shop in Changzhou, Jiangsu told reporters that most of the holiday bookings were for family or friends to have dinner together. The restaurant has launched special packages in different stalls to meet the needs of different dining scenes. In the old commercial port of Ronghui in Jinan, Shandong, many cafes and bars have their dining areas filled with people. Mr. Zhang, a tourist from Heze, said, "Coming out to play is mainly focused on relaxation and healing. Compared to the special forces style 'chasing scenic spots', I prefer to sit down and feel the fireworks. This Qingming Festival holiday, the offline market is popular, and various types of consumption such as catering and retail continue to heat up. Data shows that during the Qingming Festival holiday, the passenger flow of 60 key commercial districts in Beijing reached 24.159 million, a year-on-year increase of 11.4%; The number of dine in orders in Guangdong region leads the country; On the first day of the holiday, Taikoo Li on Chunxi Road in Chengdu received over 600000 visitors... Gansu has launched the summer light and shadow consumption season, releasing over 200000 discount coupons for the benefit of the people to the film market; Many places in Hubei rely on new consumption hotspots such as outdoor camping and night tours to provide tourists with a rich cultural and tourism consumption experience; Nanjing, Jiangsu Province has launched multiple benefits including food, accommodation, transportation, travel, shopping, entertainment, etc. around the marathon event, activating sports consumption momentum... Various regions have launched a series of consumer promotion activities to inject vitality into the holiday economy. Li Gang, Director of the Consumer Promotion Department of the Ministry of Commerce, stated that China's consumer market is resilient, has great potential, and is full of vitality. With the continuous efforts of various policies and measures to expand consumption, the overall domestic consumer market will continue to show a stable development trend. (New Society)