Multiple regions have intensively introduced new housing subsidy policies to stabilize the real estate market with real money and silver

2025-04-07

Recently, many regions across the country have intensively introduced housing purchase support policies, further reducing the threshold and cost of residents' housing purchases through measures such as "real money" housing subsidies, innovative housing subsidy policies, and optimizing and expanding the "old for new" housing consumption model. Among them, in many regions, the maximum amount of housing subsidies can reach hundreds of thousands of yuan, and the increase in subsidy intensity has become an important trend. For example, on March 27, 2025, Yiwu City in Zhejiang Province issued the "Notice on Supporting Rigid and Improved Demand for Home Purchase" (hereinafter referred to as the "Notice"), which includes the implementation of subsidies for first-time home buyers and subsidies for families with multiple children. The Notice specifies that individuals and their spouses who do not own commercial housing within the administrative area of Yiwu City and purchase first-hand newly-built commercial housing with a building area of less than 150 square meters and a pre (current) sale record total price not exceeding 3.5 million yuan will be given a subsidy of 1000 yuan/square meter. Families with multiple children who give birth after the implementation of the national comprehensive two child and three child policies will receive subsidies when purchasing newly built commercial housing: a subsidy of 100000 yuan per set for families with two children and 200000 yuan per set for families with three children. On April 3, the Xizang Autonomous Region announced to optimize the subsidy policy for house purchase, stipulating that the financial subsidy standard should not exceed 3% of the total price of house purchase, with a maximum subsidy of 50000 yuan for a single house, and the subsidy period should be from January 1, 2025 to March 25, 2026; On the same day, Changzhou City in Jiangsu Province issued a new policy for purchasing houses, which mentioned that applicants who meet the conditions for housing subsidies can receive a housing subsidy of 15% of the purchase price but not exceeding 200000 yuan if they purchase a newly-built commercial housing with a building area of 140 square meters or less in the special housing source library for housing subsidies in Changzhou City. In addition to direct subsidies, many regions are also exploring various innovative home purchase models to help stabilize the real estate market. In terms of property rights model innovation, Liangxi Urban Development Group Co., Ltd. in Wuxi City, Jiangsu Province recently launched "jointly owned commercial housing", where the enterprise and the buyer each hold 50% of the property rights, and the buyer can enjoy the full right to use the house, significantly reducing the down payment pressure; Nanjing and other places have reduced the repayment pressure of homebuyers through financial instruments, such as Nanjing Bank launching the "Xinqing Loan" for new citizens and young people. Compared with ordinary housing loans, the repayment amount in the first five years is less, the monthly repayment pressure is lower, and the minimum monthly principal repayment is 100 yuan. At the same time, Nanjing has also optimized and expanded the "old for new" housing consumption model, adding 1% government and 3% to 5% enterprise subsidies for new home buyers; Anhui Province has explicitly proposed to encourage cities to launch promotional policies such as phased housing subsidies, housing consumption vouchers, and "trade in" programs. According to monitoring by the China Academy of Sciences, since 2025, more than 110 provinces, cities, and counties in China have issued over 170 policies. The optimization of policies in various regions focuses on adjusting housing provident fund loans and increasing housing subsidies. Chen Wenjing, Director of Policy Research at the Zhongzhi Research Institute, stated that in recent times, local governments have continued to optimize real estate policies by lowering the threshold for home buyers and lowering the cost of home ownership, which will to some extent promote the release of housing demand. The newly introduced measures have also provided new ideas and references for other cities, and policy measures such as increasing housing subsidies are expected to be promoted in more cities. Yan Yuejin, Vice President of Shanghai E-house Real Estate Research Institute, told reporters that through precise subsidies, loan support, and innovative property rights models, various regions are expected to continue to release rigid and improved housing demand. This round of policy combination not only reflects the determination of local governments to "stabilize the real estate market", but also reflects the further enrichment of the "policy toolbox" for stabilizing the real estate market. With the introduction and promotion of more policies, the real estate market is expected to continue to stabilize. (New Society)

Edit:Yao jue    Responsible editor:Xie Tunan

Source:Securities Daily

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