The influence of the cultural envoy system is constantly expanding. According to reports, since the implementation of the cultural special envoy system in Zhejiang in April 2024, 1573 cultural special envoys have carried out more than 6200 theoretical lectures and 19200 cultural and artistic activities, organized nearly 4000 grassroots cultural teams, and increased the income of the dispatching stations by 121 million yuan. This practice not only injects new vitality into the comprehensive revitalization of rural areas, but also becomes an important example for exploring cultural driven agricultural new quality productivity nationwide. In 2025, the No. 1 central document of the Central Government clearly proposed that scientific and technological innovation should lead the agglomeration of advanced production factors and develop new agricultural productivity in line with local conditions. Currently, culture is deeply intertwined with agriculture through various paths such as intangible cultural heritage inheritance, digital technology, and industrial integration, driving the innovative development of new agricultural productivity. Whether it's cultural envoys from Zhejiang, cultural village instructors from Hunan, the "Cultural Poverty Alleviation Commissioner" program in Sichuan, or cultural talent training for rural revitalization in Guizhou, they all inject a continuous stream of momentum into the comprehensive revitalization of rural areas. Institutional innovation is an important breakthrough for cultural driven agricultural new quality productivity. The cultural envoy system, pioneered in Zhejiang, closely integrates theoretical lectures, cultural and artistic activities, and industrial assistance through the "one person leading one village" model. For example, the special envoy from Yuhang District, Hangzhou, Zhejiang Province, has excavated local bamboo weaving intangible cultural heritage skills and collaborated with e-commerce platforms to create a "bamboo art town". They have developed products such as bamboo home furnishings and cultural and creative gift boxes, which have driven an average annual income increase of over 10000 yuan for villagers. The products have been sold in more than 50 offline experience stores across the country. Hunan has dispatched more than 1200 cultural resident instructors to conduct over 3000 training sessions. Among them, the Xiangxi Tujia and Miao Autonomous Prefecture has combined traditional brocade weaving techniques with modern design, launching a series of Miao embroidery clothing, bags, and other products, with annual sales exceeding 30 million yuan, and driving employment for more than 200 left behind women. These practices not only activate local cultural resources, but also cultivate a group of new farmers who combine traditional skills with modern management concepts, injecting innovative momentum into the new quality productivity of agriculture. The deep integration of culture and industry is reconstructing the value of the agricultural industry chain. Yuanjia Village, Shaanxi Province, has created a unique catering and handicraft industry chain of "one family, one product" by exploring the folk culture in Guanzhong. The villagers have taken their own yard as the business unit to develop traditional snacks such as Liangpi, tofu, chili, etc. in a differentiated way. The annual tourist reception has exceeded 6 million person times and the tourism income has exceeded 1 billion yuan. Festival events have also become a link between agriculture and culture. The Guizhou "Village BA" basketball tournament incorporates elements such as Miao Lusheng dance and silver jewelry craftsmanship, with a single event receiving over 50 million online views, driving a 40% increase in sales of local agricultural products such as cured meat and sour soup, and a 60% increase in occupancy rates of surrounding homestays. Such cases demonstrate that cultural drive not only enhances the added value of traditional agriculture, but also gives rise to new formats such as "agriculture+cultural tourism" and "agriculture+festivals", opening up growth space for new agricultural productivity. The collaborative innovation of technology and culture provides a new path for upgrading the agricultural value chain. Shandong Shouguang combines agricultural culture with smart agriculture, and creates a "Vegetable Expo" through VR (virtual reality) and AI (artificial intelligence) technology. Tourists can immerse themselves in the entire process from seeds to dining tables. The annual reception of the exhibition exceeds 2 million people, driving the coordinated development of upstream and downstream industries such as seed research and development and cold chain logistics. The regional brand value exceeds 100 billion yuan. More cutting-edge explorations are emerging, such as the introduction of blockchain technology in Maoming, Guangdong, which labels lychees with "cultural traceability tags". Consumers can scan codes to learn about planting stories and intangible cultural heritage processing techniques, promoting a 15% premium for lychees and an 18% year-on-year increase in export volume in 2023. These practices have shown that digital means not only improve agricultural production efficiency, but also promote the transformation of agricultural development from scale expansion to quality value-added through the integration of cultural narrative and technological experience. While achieving numerous achievements, it should also be noted that in some regions, there is a serious homogenization of cultural resource development, weak digital infrastructure, and insufficient reserve of professional talents. In this regard, it is necessary to deepen the integration of culture, technology, and agriculture from multiple dimensions. At the institutional level, the mechanism of cultural envoys going to the countryside can be promoted, and special funds can be established to support projects such as intangible cultural heritage revitalization and IP incubation. At the same time, a performance evaluation system can be established to ensure the precise implementation of policies; At the technical level, it is recommended to establish a national agricultural product cultural IP database, integrate regional stories, intangible cultural heritage skills and other resources, promote the digital upgrading of key brands, and cultivate composite talents such as live streaming operations and content creation; At the regional cooperation level, a pairing mechanism between the East and the West can be established to form a cross regional cultural driven network. From the revitalization of intangible cultural heritage to digital upgrading, from festivals to technological breakthroughs, culture is driving the innovative development of new agricultural productivity through diverse paths. These explorations are not only related to economic benefits, but also carry the mission of continuing agricultural civilization and safeguarding local memories. (New Society)