Guarding the sunset industry and building a sunrise industry. How to better promote the development of the silver economy has sparked heated discussions among many delegates and members attending the National People's Congress and the Chinese People's Political Consultative Conference. The silver economy has huge potential in both supply and demand. By 2035, the size of China's silver economy is expected to reach around 30 trillion yuan. Conservatively estimated, by 2050, the silver economy will provide at least 100 million job opportunities In the first "Member Channel" collective interview activity of the Third Session of the 14th National Committee of the Chinese People's Political Consultative Conference, Jin Li, a member of the National Committee of the Chinese People's Political Consultative Conference and Vice President of Southern University of Science and Technology, stated that China's aging needs are shifting from survival oriented to development oriented. There are not only physical needs for clothing, food, housing, transportation, but also service needs for healthy elderly care, as well as new demands for leisure, entertainment, and "poetry and distant places". The silver economy involves a wide range of areas, a long industrial chain, diverse business formats, and enormous potential. Several representatives and members believe that the new demand for elderly care beyond traditional needs is opening up new market space for the development of the silver economy, especially with the acceleration of industrial integration, smart elderly care, silver tourism and other industries will become new pivot points for future industrial development. Driven by emerging technologies, from intelligent wearable detection devices to exoskeleton robots to intelligent systems, the digitalization level of elderly care scenarios continues to improve, and smart elderly care has become one of the new tracks in the silver economy. At present, home-based elderly care is still the mainstream for the silver haired population in China, and there is an urgent need for digital transformation of lifestyle. We need to rely on digital technology to accelerate digital aging adaptation and meet the needs of home-based elderly care services. At the same time, we need to improve the living facilities for the silver haired population and ensure the basic living needs of elderly people living alone Liu Hongzhi, deputy to the National People's Congress and general manager of China Mobile Group Liaoning Co., Ltd., said. Zhou Yanfang, deputy to the National People's Congress and director of China Taipao Strategic Research Center (ESG Office), said that it is necessary to make full use of the Internet of Things, big data, artificial intelligence and other new generation information technologies, as well as mobile terminals, wearables, etc., to promote intelligent nursing mattresses, remote monitoring systems and other age appropriate technology products, promote intelligent supervision of home care services, and build a unified national elderly care service information platform. In the view of Liu Qingfeng, a NPC deputy and chairman of iFLYTEK, at present, AI (artificial intelligence) technology applications have met the needs of the elderly for multi-level medical and health services to a certain extent, but still face data islands, digital divide, insufficient service supply and other problems. Liu Qingfeng suggested that we should accelerate the construction of a technology adapted elderly care system by developing a data standard system for technology adapted digital health services, developing implementation plans for AI medical and health applications for the elderly, promoting medical insurance coverage of intelligent elderly care and rehabilitation services, and helping the elderly population share the "AI dividend". With the rapid transformation of the demand for quality and high-end among the silver haired population, silver haired cultural tourism has also shown tremendous growth potential. Yang Zhensheng, a deputy to the National People's Congress and director of Tangshan Civil Affairs Service Center in Hebei Province, said that we should build a silver tourism industry chain, promote high-quality development of silver tourism industry, and let "silver hair people" enjoy "poetry and distance". Yang Zhensheng suggested establishing a cultural and tourism resource integration platform, integrating policy resources from multiple departments such as civil affairs, cultural and tourism, and finance, jointly formulating policy measures for the high-quality development of the silver haired cultural and tourism industry, and forming a policy synergy. At the same time, breaking through traditional industry boundaries, building diversified integration models such as "silver hair cultural tourism+medical care" and "silver hair cultural tourism+agriculture", constructing comprehensive industrial parks with elderly tourism as the core, integrating medical, elderly care, cultural and other functions, and promoting the silver hair cultural tourism industry to climb towards the high-end of the value chain. Developing the silver economy also requires doing a good job in pension finance. At present, the personal pension system has been implemented nationwide. Sun Jie, a member of the National Committee of the Chinese People's Political Consultative Conference and Vice Dean of the School of Insurance at the University of International Business and Economics, stated that from the current launch of personal pension products, China's pension finance market is still immature, and the advantages of different types of pension products have not been effectively utilized. The investment period for personal pension funds should mainly be in the medium to long term, but currently the majority of personal pension products on the market are bank savings and wealth management products. Against the backdrop of declining interest rates and insufficient supply of high-quality assets, there is an urgent need for financial institutions with experience in pension management to innovate and develop more pension financial products that provide medium - and long-term stable returns Sun Jie stated that it is necessary to accelerate the exploration of a new risk transfer mechanism for personal pension longevity risks with Chinese characteristics, establish a longevity risk hedging trading market, improve the longevity risk management system, and address the concerns of financial institutions in innovating medium - and long-term pension financial products. Only then can we promote the landing of more inclusive pension financial products, support the Chinese style pension industry, and serve the high-quality development of the silver haired economy. (New Society)