New year customs promote cultural heritage, and festivals inspire confidence. The Spring Festival of the Year of the Snake in Yisi is the first Spring Festival celebrated by Chinese people after successfully applying for World Heritage status. With lanterns lit up and dragon and lion dances, the festive atmosphere rises in the smoke and fire, and cultural tourism and performances are flourishing. The cultural flavor makes the festival more rich in cultural heritage. The unique cultural landscape of the Chinese New Year - the heritage of intangible cultural heritage continues. Whether it is watching lanterns, visiting temple fairs, or playing rice cakes, making cakes, or dancing dragons and lions, or yangko stilts, traditional customs bearing beautiful images such as reunion and auspiciousness have been the daily Spring Festival of Chinese people for thousands of years, and are also the unique cultural landscape of the Chinese New Year. Take a look at the palace lanterns and the colors of the Spring Festival. As night falls, a dazzling painting unfolds in Wangcheng Park, Luoyang City, Henan Province. Large and medium-sized colorful lights such as "Prosperous China" and "Splendid New Year" decorate the park with joy, and tourists stop to take photos and check in. In the "Fish Lantern Shed", Li Lin, a resident of Luoyang, is very fond of the vivid orange red koi fish: "Watching and hanging lanterns are a must-have program for many Luoyang people during the Chinese New Year. This year's Wangcheng Lantern Festival used technological elements to enhance the viewing experience." Strolling through the temple fair and listening to the sound of the Spring Festival. On the morning of the second day of the Chinese New Year, at the 37th Ditan Spring Festival Cultural Temple Fair in Beijing's Ditan Park, there were crowds of people, singing and laughing happily. Amidst the melodious sound of ancient music, people pray for good weather and abundant harvests; Amidst the loud sound of gongs and drums, tourists taste the unique cuisine from all over the world; Amidst the enthusiastic cries of sales, there is a heartfelt love for traditional handicrafts such as sculptures, silk dolls, and bunnies... Mr. Zhang, a resident of Beijing, sighed, "The sounds of longing, happiness, and joy are the feeling of the Chinese New Year." Steaming buns, taste the taste of the Spring Festival. On this pastry, there is a red carp surrounding a peach with the word 'fu' engraved on it, symbolizing a happy and fulfilling new year At the Yijinge Flower Cake Shop in Linzi District, Zibo City, Shandong Province, the store manager, Ms. Shi, introduced exquisite flower cakes to customers. "Our pastry chefs are skilled in shaping and can make flower cakes in various shapes such as lion dance, ingots, and lucky bags. The colors are dyed with vegetable juice, and the taste is soft and fragrant. Learn lion dance and enjoy the Spring Festival dance steps. The sound of gongs, drums, trumpets, and cheers echoed one after another, and colorful lion dances and flowers competed with each other. The Olympic Sports Flower Market in Tianhe District, Guangzhou City, Guangdong Province was so lively! The performance team Liede Dragon Lion Troupe jumps, rolls, and climbs between plum blossom piles, sometimes majestic and sometimes mischievous. Good! Good! "As the lion leaped over the plum blossom stake, the difficult jumping and rolling movements drew cheers from the audience. Many citizens and tourists are still eager to try on the "lion head" and dance to experience the joy of lion dance. For over 10 years, Mr. Li, a resident of Guangzhou, has been taking his family to watch dragon and lion dances every Spring Festival. This is the ceremonial feeling of the Spring Festival, both lively and cultural. Children enjoy watching and learning, "Mr. Li said. The integration of culture and tourism stimulates consumer enthusiasm - enriching connotations, upgrading services to shape tourism through culture, and showcasing culture through tourism. During the Spring Festival holiday, scenic spots and exhibition halls across the country focus on people's new consumption needs, using more means to showcase cultural heritage, gathering popularity with more detailed services, and stimulating consumer enthusiasm. The authentic red journey takes people on a journey of learning from the past and future. On the second day of the Lunar New Year, in front of the "A Glimpse of the Soviet Area" virtual interactive animation scroll at the Central Revolutionary Base Memorial Hall in Ruijin, Jiangxi, tourists lightly touched the small characters "repairing roads and bridges" projected on the wall with their fingers. The originally static image of the Red Army character immediately began to dig soil with a hoe. Accompanied by music, a story of the Red Army helping the people of the Soviet area build roads and bridges is narrated. Immersive experience of history and VR tour of Ruijin allowed me to witness the heroic deeds of revolutionary predecessors firsthand, and gained a deeper understanding of the revolutionary spirit, "said 11 year old Zhong Wenlei. The fun filled recreational activities have boosted the popularity of ice and snow tourism. The Harbin Ice and Snow World in Heilongjiang Province is like a fairy tale town sprinkled with icing sugar. The long ice slide is like a winding silver snake, and one after another, tourists rush down from the ice slide, arousing laughter. To satisfy tourists, service upgrades are essential. For popular projects such as ice slides, we have upgraded the online appointment system for different time slots and built windproof and warm shelters at the queue, "said Cong Peiyu, the head of the design and research department of Harbin Ice and Snow World. The ancient streets and buildings with long-lasting charm allow tourists to "travel" through thousands of years. In Yuyang Ancient Street, Jizhou District, Tianjin, several ancient costume figures shuttle through the crowd, and the sound of street vendors echoes one after another. Walking among them, it feels like crossing time and space. On one side of the ancient street, the millennium old temple Dule Temple is located here. I heard that the popular domestic game "Black Myth: Wukong" has a building based on the Dule Temple. This Spring Festival, we came specifically to take a look. "Zhang Ning and her family of four came from Beijing to Jizhou for the Lunar New Year and exclaimed," You've come the right place. Walking on ancient streets, not only can you enjoy acrobatics and other performances, but you can also taste intangible cultural heritage cuisine, and the experience is simply full, "said Zhang Ning. The Chinese New Year opens a window for the world to see China. In front of the Wukang Building in Hunan Road Street, Xuhui District, Shanghai, Nasia from Moscow admires this century old building that resembles a giant wheel. "I'm very happy to catch up with the Chinese Spring Festival! Everywhere I go these days, I can see red lanterns, couplets, Chinese knots... It's really a wonderful experience." Naska, who has been to China many times, said excitedly. At present, China has piloted a unilateral visa free policy for 38 countries, and the stay time of transit visa free foreigners in China has been extended to 240 hours. It's so convenient, there are more and more friends around me who love 'China Tour' like me, "said Nasjia. The continuous optimization of cultural supply - the coordinated play of urban and rural areas is continuously narrowing the gap and optimizing the supply of urban and rural public cultural services, making it convenient for people to go on "cultural dates" one after another. Rich cultural activities add charm to the Spring Festival, and also gather people's hearts, warm their hearts, and strengthen confidence. In the city theater, exciting performances are being staged one after another. The drumbeat is like rain, and the sound of the qin is melodious. A beautiful woman in white, with graceful dance steps. The Sichuan opera "Legend of the White Snake" kicked off at the Jinjiang Theater in Chengdu, Sichuan Province, with the line of love stretching thousands of miles and the umbrella protecting the lotus head. On her first visit to Chengdu for the Chinese New Year, Ms. Yin, a tourist from Xi'an, fell in love with Sichuan opera: "The touching plot and exquisite performance gave me a unique cultural feast." At the rural art exhibition, the things around her became works of art. On the second day of the Lunar New Year, the newly decorated Yudong Village Rural Art Museum in Gouxi Township, Quzhou City, Zhejiang Province, showcased over 50 peasant paintings, and a lively "Celebrating the New Year" exhibition of peasant painting collections was underway. In front of a peasant painting depicting the Spring Festival activities, Mr. Wu, a villager from Yudong Village, led his children to stop and appreciate it. The 'bench dragon' in the painting, which is made up of multiple independent benches, is a performance that Yudong Village always performs during festivals and holidays. Too familiar, this painting depicts the things around us, and life has become art, "Mr. Wu said. In museums, cultural and museum knowledge is accessible and accessible. The phoenix soars the sky, the jade rabbit walks the earth, and the twenty-eight stars shine brightly. In the immersive exhibition hall of the Qin and Han halls of the Shaanxi History Museum, the murals come to life, and the vast history leaps before our eyes. The children who came to study were fascinated by the exhibits. VR and other technologies complement cultural relics, providing visitors with a better viewing experience Bu Yan, Deputy Director of Shaanxi History Museum, said. On the rural stage, the elders and fellow villagers take on the leading roles. A spacious stage has been set up on the square in Sanhe Town, Renhuai City, Guizhou Province. A variety of programs such as mountain song skewers, agricultural culture shows, and inspirational performances are being held, and the "Village Evening" series of activities for the Spring Festival of the Year of the Snake is underway. The program is co arranged by villagers, who are both audience members and main actors on stage, singing and performing the revitalization story of the small mountain village. In the new year, we must gather our energy and strive to be the 'protagonist' on the road to wealth! "Said Cai Langbo, a villager from the new rural area. (New Society)