Developing a new model of elderly care through living abroad
2025-01-22
According to the China Tourism Research Institute, the elderly population in China is expected to exceed 300 million by the end of the 14th Five Year Plan period, with over 100 million young and healthy elderly people experiencing high travel rates and high tourism consumption. Tourism not only brings joy to the body and mind, but can also become an important way for elderly people to live in their later years - living abroad for retirement. The "14th Five Year Plan for the Development of National Aging Industry and Elderly Care Service System" proposes to "promote the integrated development of elderly care and tourism. Guide various tourist attractions and resorts to strengthen the construction and transformation of aging friendly areas, and build health and wellness tourism bases. How to integrate elderly care and tourism? Various regions are exploring new products, formats, and business models for elderly care through travel. While improving the health status and quality of life of the elderly through living abroad, it can also promote the economic and social development of living abroad destinations by smoothing out seasonal fluctuations in tourism, generating tourism and elderly care expenses, and enhancing cultural exchanges with community residents. Heilongjiang, Shandong, Hainan, Hebei, Henan, Shanxi, Guangxi, Hubei and other provinces have all issued development plans for the health and wellness industry (big health industry), proposing the strategic goal of building provincial-level health and wellness travel destinations, and rapidly forming a nationwide system of travel and elderly care destinations. Beijing actively establishes a cross provincial coordination mechanism for elderly care services, establishes a migratory bird style elderly care service mechanism for the elderly in winter, south in summer, and north in summer, encourages the development of remote health care communities and living for the elderly, in order to meet the multi-level and diversified elderly care service needs of the elderly. At present, China has initially formed the first batch of tourist and elderly care destinations such as Sanya in Hainan, Xishuangbanna in Yunnan, Panzhihua in Sichuan, and Bama in Guangxi. In the long run, China's neighboring countries such as Japan, South Korea, and Russia have cold winter climates, severe aging, and high levels of economic and social development, which have a significant demand for outbound travel and elderly care. China can pilot special visa and residence policies to attract elderly people from Japan, South Korea, Russia, and other countries to enter the country for travel and elderly care. To further promote the healthy development of China's elderly care industry, we should focus on market demand and pain points, actively promote reform, and enrich supply. Promote the integration of the elderly living and elderly care industry. Older people place greater emphasis on physical and mental health, as well as the prevention of chronic diseases and other health factors, integrating health and wellness functions into all aspects of their lives. It is necessary to conduct in-depth research on the living needs of the elderly in the destination of elderly care, promote the deep integration and development of multiple industries such as elderly care, medical care, tourism, culture, sports, and education, vigorously develop new industries, new formats, and new business models in the field of elderly care, and form a "big health care" product line. Develop full lifecycle travel and elderly care products. The elderly's elderly care needs will change with the evolution of life stages. Vibrant elderly people with good health conditions place greater emphasis on disease prevention, cultural tourism, and leisure functions of living and elderly care. Elderly people with chronic diseases and mild disabilities place greater emphasis on traditional Chinese medicine health care, auxiliary medical care, rehabilitation and recuperation functions for elderly living. Elderly people who are in a semi disabled state can obtain affordable nursing care services through methods such as remote retirement and migratory bird travel. Travel destinations for elderly care should provide a full lifecycle product system, with a focus on developing remote travel and vacation products for young and healthy elderly people, barrier free close range travel and wellness products for semi disabled elderly people, and nearby elderly care products with accompanying care for disabled elderly people. Building a senior friendly living and elderly care environment. Older people are more sensitive to health and safety issues in their living environment, and are more concerned about accessible environments and aging friendly designs. Travel destinations for elderly care should fully utilize universal design concepts, increase the construction of barrier free environments and aging friendly renovations in community places, transportation vehicles, parks and green spaces, commercial districts, tourist attractions and other living scenes, and focus on eliminating "tangible obstacles" in the process of different scene transitions to create a barrier free travel and elderly care environment throughout the entire process. At the same time, destinations for elderly residents should actively organize social activities such as public welfare and charity, educational research, self-help and mutual assistance, volunteer services, etc., innovate the introduction and use mechanisms of "migratory bird talents" and "resident talents", guide the elderly to enhance social participation and gain social respect, eliminate psychological "invisible barriers" for the elderly, and build a caring and inclusive living and elderly care environment. Improve the convenience of elderly care through remote travel. In order to improve the convenience of short-term long-distance living for the elderly, the destination for elderly residents should gradually establish a residence permit system, promote the implementation of "inter provincial communication" for high-frequency personal services such as education, employment, social security, medical care, elderly care, housing, marriage and childbearing, travel, etc., and provide urban benefits for elderly residents to enjoy public services such as education, culture, sports, transportation, and parks. In particular, some areas only allow registered residence residents to apply for park annual cards, elderly preferential treatment cards, etc., which should be open to the elderly living in the country. In response to the medical and elderly care issues that are most concerned by elderly residents living abroad, we should optimize the direct settlement mechanism for medical treatment in different places, promote the subsidy of elderly care services for settlement in different places, and effectively solve the worries of elderly care in different places. Transforming the 'digital divide' into 'smart empowerment'. Living and elderly care destinations should actively address the "digital divide" existing in digital cities, smart tourism and other fields, promote the aging adaptation of digital terminal equipment, Internet websites, and mobile Internet applications, and encourage enterprises to provide "care model" and "elder model" for related applications. Accelerate the in-depth application of information technology and intelligent hardware such as the Internet, big data, artificial intelligence, and the fifth generation mobile communication (5G) in the field of living for the elderly, and explore the multi scene pilot trials of rehabilitation aids, health monitoring products, elderly care monitoring devices, service robots, household aids and other elderly friendly products in the elderly care and tourism. Huang Huang, Associate Researcher at China Tourism Research Institute
Edit:Luo yu Responsible editor:Jia jia
Source:GMW.cn
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