The footsteps of the Spring Festival are approaching, from the city to the countryside, everywhere is filled with a strong New Year's flavor. Nowadays, people are no longer confined to the traditional mode of staying at home for the Spring Festival. Instead, they are carrying their bags and embarking on novel journeys, opening up rich and colorful "new gameplay" for the Spring Festival such as traveling for the New Year, intangible cultural heritage New Year's flavor tours, and ice and snow tours. In a unique experience, they welcome the arrival of the Spring Festival. Intangible Cultural Heritage Experience Year is the first Spring Festival in 2025 after "Spring Festival - the social practice of Chinese people celebrating the traditional New Year" was successfully included in the UNESCO list of representative works of intangible cultural heritage of mankind. In order to inherit and promote the Spring Festival culture, promote consumption to drive the economy, and enrich the spiritual and cultural life of the people, the Ministry of Culture and Tourism will coordinate the "Celebrating the New Year with Joy" 2025 Spring Festival themed cultural and tourism activities, covering key areas such as cultural performances for the benefit of the people, public cultural services, and intangible cultural heritage experience exhibitions. Across the country, cultural and tourism departments have launched a variety of colorful New Year activities to perfectly integrate traditional culture with modern life, striving to bring a unique Spring Festival experience to citizens and tourists. On the morning of the eighth day of the twelfth lunar month, the ancient city of Langzhong, Sichuan, is already a bustling scene. Busy tourists are shuttling through the quaint streets, tasting Laba Congee, enjoying traditional folk performances, and feeling the unique charm of China's excellent traditional culture. In Beijing, focusing on themes such as the central axis and the successful application for World Heritage status during the Spring Festival, various activities such as "Temple Fair Celebrating the New Year", "Intangible Cultural Heritage Celebrating the New Year", and "Performing Arts Celebrating the New Year" have been launched to allow citizens and tourists to experience the strong festive atmosphere. How to have fun during the Spring Festival? In Hangzhou, Zhejiang Province, with the theme of "Song Fu Hangzhou Year · Praying for Love and Blessing" and the clue of "How to Play in Hangzhou during the Spring Festival", more than 150 items of content have been launched in seven major sections, forming a special experience of the Snake Year Hangzhou style Spring Festival, accompanying everyone to spend a "satisfactory" Spring Festival holiday. During the series of cultural and tourism activities of the intangible cultural heritage festival, Ningxia carried out characteristic activities around five annual customs nodes, namely Laba, Xiaonian, New Year's Eve, Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) and Liaochan, and provided high-quality and diversified cultural and tourism products to provide more choices for the masses to "fancy" the New Year. The interweaving of ancient and modern, the fusion of tradition and innovation. Whether it is the lingering charm of Langzhong Ancient City, the dazzling charm of Beijing's central axis, or the distinctive characteristics of Ningxia's New Year customs, the rich and colorful cultural and tourism activities not only inherit and promote the Spring Festival culture, but also make the "flavor" of this Spring Festival even stronger. With the approaching of the Spring Festival, people's enthusiasm for traveling is high. Ice and snow tourism continues to heat up in many northern regions, adding color to the cultural and tourism consumption during festivals. With the continuous rise of the "ice and snow fever", a series of new products and scenes of "ice and snow+" have emerged across the country, igniting a new wave of winter economy, such as snow leisure, watching competitions and appreciating ice, and ice and snow themed tours. As a popular winter tourist destination, Harbin is undoubtedly the hottest place this winter. This ice and snow season, Harbin will set up 148 events and activities in four categories: "Chasing Dreams in the Asian Winter", "Igniting Erbin", "Sharing Ice and Snow", and "SCO Sports", creating a strong atmosphere of "Meeting at the Harbin Chasing Dreams in the Asian Winter". In Liupanshui City, Guizhou Province, a grand feast about ice and snow sports is quietly unfolding. The snowflakes in the sky adorn this city, known as the "cool capital of China", with a silver coating that is breathtakingly beautiful. We have achieved a magnificent transformation from the 'Southwest Coal Sea' to the 'Chinese Cold Capital', and then to the 'Southern Ice and Snow City'. Gansu Province aims to fully activate the winter and spring tourism market, enrich the supply of "ice and snow+" new business products, create a business card for ice and snow tourism, and launch six major ice and snow tourism theme products, "Winter Charm Gansu · Hot 'Snow' Longyuan", inviting tourists to enter "Ruyi Gansu", experience the crystal clear and romantic nature of ice, and experience the speed and passion of ice and snow sports. From Harbin's Ice and Snow World to ski resorts in the south, various regions are integrating ice and snow resources with local cultural resources to form unique ice and snow tourism products, competing to create their own ice and snow tourism destinations, unlocking unique and exciting experiences for winter ice and snow travel. The statutory Spring Festival holiday in 2025 is from January 28th to February 4th, totaling 8 days. Faced with the 8-day Spring Festival holiday, netizens have launched "holiday strategies" to enjoy a more relaxed holiday time. Please take 2 days off to 11 or 4 days off to 13? Some people adopt the "segmented Chinese New Year method" and embark on their journey back home in advance to spend New Year's Eve with their families. On the first and second day of the Lunar New Year, we will embark on vacation trips, either domestic inter provincial tours or short-term overseas tours. According to Ctrip data, inbound and outbound tourism during the Spring Festival of the Year of the Snake continues to grow, with popular destinations including Japan, Hong Kong, and Thailand. The domestic tourism market is also booming, with both ice and snow tours in the north and cold escape tours in the south being very popular. Whether it's intangible cultural heritage experiences, ice and snow tourism, or holiday hunting, they have all brought new vitality to this traditional festival. People feel different flavors of the New Year and enjoy the beauty of life at this special moment. The relevant person in charge of the Resource Development Department of the Ministry of Culture and Tourism stated that festival travel is an indispensable and important part of winter tourism. Tourism experiences with culture, content, and stories have become a necessity for the public. This will further promote the deep integration of culture and tourism, deeply explore the cultural connotations of traditional festivals, and enable tourism products to reflect a stronger "New Year flavor", a richer "cultural flavor", and a warmer "human touch". (New Society)