This year's Spring Festival, Beijing will launch the largest pro people movie watching event in recent years, with a total investment of 33 million yuan. This is what the reporter learned from the press conference on January 20th for the 2025 Beijing Spring Festival cultural activities. Huo Zhijing, Deputy Minister of the Propaganda Department of the Beijing Municipal Party Committee and Director of the Beijing Film Bureau, introduced that in order to promote the prosperity of the Spring Festival film market, Beijing will launch an annual movie watching activity for the benefit of the people during the Spring Festival starting from 2023. This year, Beijing launched the "Celebrating the Chinese New Year in Cinemas -2025 New Year Movie Watching and Benefiting the People Activity", which will invest 33 million yuan in movie tickets from the first day of the Chinese New Year (January 29) to the nineteenth day of the first lunar month (February 16). Viewers can log in to relevant movie ticketing platforms and enjoy discounts through participating in limited time activities, purchasing tickets and instant discounts. Huo Zhijing said that during the Spring Festival, Beijing will launch nearly 10000 cultural activities throughout the city with the theme of "Blessing the Capital and Congratulations to China in Spring". Strolling through temple fairs, admiring flower lanterns, and enjoying delicious food... Beijing will hold 24 temple fairs, lantern fairs, and garden fairs, including traditional temple fairs such as Ditan Temple Fair, Longtan Temple Fair, and Changdian Temple Fair, as well as lantern fairs and temple fairs such as Fengtai Garden Expo, Jingcai New Year Lantern Carnival, Yanqing Shiyuan Lantern Art Festival, and trendy temple fairs with a sense of technology and fashion such as Haidian New Year Science and Technology Temple Fair and Shijingshan Amusement Park Spring Festival Temple Fair. During the Spring Festival, major theaters, key museums, and parks in Beijing will be fully open. In terms of performances, as of now, the city has issued invoices for 353 commercial performances and 2736 shows. Art troupes such as the National Centre for the Performing Arts and Beijing Performing Arts Group will hold New Year themed exhibitions and performances; Museums in Beijing will continue to build the "Celebrating the New Year in Museums" brand and hold 175 exhibitions and cultural experience activities; More than 200 cultural activities will be held in major parks throughout the city, including traditional folk activities, boutique flower exhibitions, cultural exhibitions, and more. (New Society)