Recently, China Internet Network Information Center (CNNIC) released the 55th Statistical Report on the Development of Internet in China (hereinafter referred to as the Report) in Beijing. The Report shows that 2024 will be the 30th anniversary of China's full-featured access to the Internet. In the past 30 years, China's Internet has achieved leapfrog development from scratch, from small to large, and from large to strong. It has built the world's largest Internet infrastructure with advanced technology, and built the world's largest online retail market and Internet users. The number of Internet users increased from 620000 in 1997 to 1108 million in 2024, and the Internet penetration rate rose to 78.6%. In 2024, China's Internet basic resources will continue to develop, the construction of 5G and gigabit optical broadband networks will be orderly promoted, the mobile Internet access traffic will continue to grow rapidly, and the high-quality development of the information and communication industry will achieve remarkable results. First, Internet basic resources continue to be abundant. As of December 2024, the total number of domain names is 33.02 million, of which 20.82 million are national top-level domain names ". CN"; The number of IPv6 addresses was 69148 blocks/32, a year-on-year increase of 1.6%. The second is the coordinated development of new information infrastructure. As of November 2024, a total of 4.191 million 5G base stations have been built, a net increase of 815000 from the end of the previous year; Three basic telecom enterprises have developed 2.642 billion end users of the cellular Internet of Things, accounting for 59.6% of the number of mobile network terminal connections. People, computers, and things are advancing in an orderly manner in Zhilian, providing solid support for more users to access Internet services. The orderly promotion of universal telecommunications services and related actions such as "Broadband Frontier" in 2024. One is the continuous improvement of the rural digital service system. As of December 2024, the number of rural internet users in China has reached 313 million, accounting for 28.2% of the total internet users. Accumulated construction of 337800 village level postal and logistics comprehensive service stations; The model of "delivery+rural e-commerce+agricultural specialty products+farmers (cooperatives)" is widely promoted; The remote medical service network covers all cities and counties, and extends coverage to communities and rural grassroots, providing strong guarantees for the production and life of villagers. The second is to accelerate the promotion of digital production models in rural areas. The application of digital technology in rural production, such as high-quality seed source sharing, smart farmland supervision, and livestock risk control, has been further expanded. A total of 2.276 billion "full agricultural codes" have been assigned, and the "Agricultural Affairs Direct" APP has served 1.06 million main users. In 2024, the industry related to generative artificial intelligence will develop rapidly, with new formats and applications continuously emerging. One is that user side applications bring intelligent and convenient experiences. As of December 2024, 331 million people in China have reported hearing of generative artificial intelligence products, accounting for 23.5% of the total population; 249 million people reported using generative artificial intelligence products, accounting for 17.7% of the total population. Among users of generative artificial intelligence, those who use generative artificial intelligence products to answer questions are the most widespread, accounting for 77.6%; 45.5% of users use generative artificial intelligence products as office assistants. The second is to empower the intelligent upgrading of various industries through industrial applications. The application achievements of generative artificial intelligence technology in various fields are diverse, among which the fields of artistic creation, online marketing, software engineering, etc. regard generative artificial intelligence as one of the main tools for daily work; In the fields of legal consultation, intelligent diagnosis and treatment, online customer service, and intelligent robots, intelligent assistants based on generative artificial intelligence technology have become very common; Generative artificial intelligence can achieve quality improvement, efficiency enhancement, and cost reduction by empowering and transforming the entire production process, all factors, and various links of traditional industries. In 2024, there will be numerous highlights in the field of digital consumption. One is that e-commerce platforms have achieved new results in exchanging old for new consumer goods, driving a significant increase in online consumer transaction volume. As of December 2024, the number of online shopping users reached 974 million, an increase of 59.47 million from December 2023, accounting for 87.9% of the total number of netizens. Secondly, new progress has been made in the interconnection and interoperability of payment platforms. Online payment institutions have promoted connectivity, and progress has been made in mutual recognition and scanning of various barcodes. Alipay, WeChat payment and cloud flash payment have achieved mutual recognition and scanning of offline barcodes, promoting online and offline multi scenario payment connectivity, and further facilitating digital consumption. Thirdly, drone delivery on food delivery platforms has become a new model. The food delivery platform carries out drone food delivery services in various scenarios such as communities, scenic spots, municipal parks, and campuses, and has opened more than 53 routes to meet the timeliness needs of consumers and promote the innovative development of the low altitude economy. In 2024, the organic integration of digital formats and cultural tourism will continuously stimulate the potential of digital cultural tourism consumption and empower the high-quality development of cultural tourism integration. Firstly, the cross-border integration of culture and tourism brings new vitality. As of December 2024, the number of online travel booking users has reached 548 million, an increase of 39.35 million from December 2023, accounting for 49.5% of the total number of netizens. Secondly, immersive experiences have become a new highlight of tourism. The accelerated application of digital technologies such as augmented reality, virtual reality, and artificial intelligence in the field of culture and tourism brings new experiences to tourists. During the May Day holiday, the first batch of 42 immersive experiential new spaces across the country attracted over 4.3 million consumers, achieving a total consumption of over 220 million yuan. Thirdly, micro dramas are gradually becoming a new force in the field of tourism entertainment content. As of December 2024, the user base of micro dramas has reached 662 million, with a usage rate of 59.7% among netizens. The series of plans, including "Traveling with Micro Dramas", "Watching China in Micro Dramas", and "Watching Brands in Micro Dramas", have been launched one after another to create a symbiotic growth, open and inclusive micro drama industry ecosystem. (New Society)