When parents become emerging consumers in the entertainment market

2025-01-21

I never expected that the first concert ticket in 2025 would be the Dao Lang concert that I helped my parents grab! "Recently, this phenomenon has attracted widespread media attention. In recent days, the Jinan station of the "Dao Lang 2025 Tour Concert Where Mountain Songs Play" has opened a reservation ticket grabbing channel. As soon as the news came out, those post-2000s who grew up with "The First Snow of 2002" embarked on a "ticket grabbing journey" and started a "battle mode" for their own parents. Young people may not fully understand the deep feelings and vicissitudes in Daolang's songs, just as their parents are unfamiliar with the dynamic rhythm of Hatsune Miku. However, this does not affect their consensus on consuming for idols and having close contact with idols. Grab a ticket to Dao Lang's concert, which has become a new way for young people to express their filial piety towards their parents. This "new way of filial piety" not only makes the family atmosphere more harmonious, but also promotes intergenerational communication and interaction, allowing children's love for their parents to no longer be limited to material aspects, but more integrated into emotional connections and companionship. I've never seen my dad so crazy A young person shared on social media. His parents spared no expense, even spending a lot of money, to watch Dao Lang's concert. At the concert, they shouted lyrics at the top of their lungs with everyone else, completely immersed in the ocean of music. This scene left young people amazed. It turns out that their parents have such a passionate and crazy side, they are really not inferior to young people! The "Survey Report on Social Mindset of Chinese Young Netizens" jointly released by Fudan Development Research Institute and multiple institutions shows that although the social environment and young people's ideological concepts are constantly changing, the interaction patterns and emotional experiences within the family are still key factors for young people to evaluate parental relationships. The state of interaction between parents and children directly affects young people's overall evaluation of their parents. The various twists and turns and interesting stories during the ticket grabbing process, as well as the excitement and excitement of parents watching the concert, will all become beautiful memories shared among family members. Children experience their parents' love for music and memories of youth; And parents, through their children's efforts, feel the warmth of the family and the filial piety of their children. These warm scenes not only bring parents and children closer together, but also provide new opportunities for intergenerational communication and understanding. Old people are not old, old songs have more vitality. With the continuous development of society, the consumption concept of middle-aged and elderly people is also gradually changing. According to market research, in recent years, they have become increasingly willing to pay for spiritual consumption, pursuing inner satisfaction and pleasure. In the consumption structure of "new silver hair", there is a strong "self pleasing" attribute. From a concert to a cross city music journey, the consumption choices of middle-aged and elderly people are becoming increasingly diverse. This not only drives the development of the performing arts market, but also links the ecosystems of multiple related industries such as transportation, hotels, catering, and tourist attractions, which can be described as "one child falling and fully revitalizing". What do you do with money if you don't eat or dress properly When we still view middle-aged and elderly people in this way, they are already holding up glow sticks and calling out for their idols. Of course, we must also recognize that although the performance market is increasingly prosperous and there are more performances targeting middle-aged and elderly people, they still face many inconveniences in the process of enjoying services. For example, the rules of ticketing platforms are complex and cumbersome, requiring a lot of reading and understanding of information during the ticket buying process; At the time of invoicing, silver haired people still have to compete with young people and even "scalpers" in terms of speed. Sometimes, even if the entire family group is mobilized, it may not be possible to buy a desired ticket. Can we consider developing a network interface suitable for middle-aged and elderly people, or offering more convenient ticket purchasing "gameplay" to better meet their entertainment consumption needs. Only in this way can we truly excel in the entertainment consumption of middle-aged and elderly people, making their later years more colorful and fulfilling. (New Society)

Edit:Luo yu    Responsible editor:Zhou shu

Source:GMW.cn

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