Spring Festival movie screenings often become one of the annual economic 'barometers'. As the Spring Festival approaches, the film market is gradually becoming hot. Since the start of pre-sales on the 19th of the Spring Festival in 2025, multiple records have been broken. According to data from online platforms, as of 9:16 am on the 20th, the total pre-sale box office for the Spring Festival period (January 28th to February 4th) in 2025 has exceeded 200 million yuan. The Spring Festival movie slot in 2025 will be available for sale at 9:00 am on January 19th. In just 1 hour and 40 minutes, the total pre-sale box office on the first day of the Spring Festival slot exceeded 30 million yuan, setting a record for the fastest pre-sale in Chinese film history. At 2:27 pm on the 19th, the total box office of the pre-sale period exceeded 100 million yuan, breaking the record for the fastest pre-sale of the Spring Festival period in Chinese film history. As of 9:16 am on the 20th, the total pre-sale box office of the period exceeded 200 million yuan, once again breaking the record for the fastest pre-sale box office in Chinese film history during the Spring Festival period to exceed 200 million yuan! The 2025 Spring Festival Film Festival, which quickly breaks multiple records by meeting the viewing needs of audiences with multiple types of films, gathers a variety of film works. During interviews, reporters found that audiences and industry insiders are very excited about this year's Spring Festival films. During the Spring Festival, going to the cinema with family and friends to watch movies has become one of the mainstream forms of holiday entertainment consumption. As of now, there are a total of 6 films scheduled for the Spring Festival of 2025, namely "The Legend of the Condor Heroes: The Great Hero", "Nezha: The Demonic Children Roar in the Sea", "Detective Tang 1900", "Fengshen Part 2: The Battle of Xiqi", "Dragon Action", and "Boonie Bears: Restarting the Future". The rich variety of genres, strong box office appeal of the main creators, and high content of special effects have also become reasons why cinemas are optimistic about the market performance during this year's Spring Festival season. Multiple measures have been implemented to enhance the viewing experience for audiences. With a diverse range of themes and types of films available, audiences can fully enjoy this year's Spring Festival. In addition, relevant departments and cinema lines will increase their preferential subsidies and introduce various measures to benefit audiences and improve their viewing experience. It is reported that as of now, the average duration of movies during the 2025 Spring Festival has reached 137.3 minutes, an increase of nearly 30 minutes compared to the 2024 Spring Festival. In addition, cinemas in various regions will dynamically increase the proportion of films with high popularity and launch a series of viewing activities to further enhance the audience's viewing experience. At a cinema in Hangzhou, Zhejiang, the reporter learned that the cinema has already scheduled 33 screenings for Spring Festival films on January 29th, the first day of the Lunar New Year. According to previous years, during the Spring Festival, the average daily screening of the cinema may increase to over 60 shows. In addition, during the Spring Festival, many cinemas will extend their operating hours to meet the needs of different audiences. (New Society)