Since the beginning of the new snow season, the heat of ice and snow has surged across the country. In Hebei, a variety of ice and snow sports events continue to be held, gathering popularity and increasing vitality; In Jilin, appreciating rime and playing with ice and snow have become popular activities, and ice and snow tourism is at the right time; In Xinjiang, many ski resorts have expanded and improved their quality, further enhancing the tourist experience... The "cold resources" of ice and snow play a "hot effect", promoting high-quality development of the ice and snow economy. On weekends, there was already a long queue in front of the cable car at the Wanda International Ski Resort in Changbai Mountain, Jilin Province, with Beijing skier Zhang Yao being one of them. Skiing at the top gate of the ski resort has been her hobby for many years. The snow compactor flattens the snow path at night, leaving marks like noodles, which we call 'noodle snow'. Sliding 'noodle snow' is smoother and very enjoyable! "Said Zhang Yao. A trip to Chongli, Hebei in 2018 made Zhang Yao fall in love with skiing. Afterwards, every snow season, she would report to the ski resort. Many ski resorts in Beijing, Hebei, Jilin and other places have left her footprints. The vigorous development of ice and snow sports provides strong support for industrial development. Data shows that since the successful hosting of the Beijing Winter Olympics, the number of residents participating in ice and snow sports in China has reached 313 million, with 264 million people participating since the start of winter in 2023. Wang Yuxiong, Director of the Sports Economy Research Center at the Central University of Finance and Economics, stated that with the development of the social economy and the improvement of living standards, the demand for sports will stimulate consumption heat, and there is still great potential for the ice and snow economy. The "Research Report on the Mass Ice and Snow Consumption Market (2023-2024 Ice and Snow Season)" shows that the consumption scale of the 2023-2024 ice and snow season exceeds 150 billion yuan, and 72.73% of residents who participate in ice and snow sports have consumption expenditures. The intensive ice and snow events have continuously transformed the traffic of the events into increased consumption. Since December last year, the National Ski Jumping Center "Xueruyi" has held the International Ski Federation Ski Jumping Intercontinental Cup and Ski Jumping Women's World Cup, driving a year-on-year increase of 250% in passenger flow. During the International Ski Federation Freestyle Skiing U-shaped Skiing Skills World Cup, Ma Xiaomeng and her friends from Wuhan, Hubei specially came to Chongli Yunding Ski Park to watch the competition. Ma Xiaomeng said, "We cheered for Gu Ailing on site, checked in at the Winter Olympics venues and experienced skiing in addition to the competition, leaving many beautiful memories." "On the day of the competition, our ski school received 150 people, most of whom were enthusiasts who came to watch the competition," said Sun Lei, the principal of Yunding International Ski School. During the International Ski Federation snowboarding and freestyle skiing World Cup in Beijing Shougang Park, nearly 140000 visitors entered the park, and the surrounding dining and accommodation expenses increased significantly; Jilin Beidahu Ski Resort has hosted over 20 sports events, further igniting the public's enthusiasm for ice and snow; In Xinjiang, the World Ski Tour has attracted more than 100 domestic and foreign skiing experts to participate, and the supporting winter fishing festival and other special activities have continued to amplify the brand effect of "skiing in Xinjiang in winter"... Taking the event as an opportunity, the consumer market has shown overall growth, and behind the rising data lies the opportunity for the development of China's ice and snow industry. The product has highlights and the service is more considerate. Accompanied by the singing of "Tian Nv San Hua", multiple skiing experts dressed in Beijing opera costumes walk freely on the snow trail. A few days ago, the ski resort of Jilin Vanke Songhua Lake Resort has set off a China-Chic. Famous Chinese opera performers have staged selected segments one after another, showcasing ice sculptures and ethnic customs shows. The artistic style of the ski resort has attracted many tourists. Zhao Lanju, the general manager of the resort, introduced that since the opening of the board in late November last year, the tourist flow in the resort has been booming, with over 5000 visitors on weekends. There are business opportunities in the heat of ice and snow. Recently, Ren Xiaoqiang, the manager of the market center at Hebei Taiwu Ski Town, has been busy. This snow season, the ski resort has added forest trails and the ski terrain park has also undergone a new planning upgrade. The highest daily number of tourists received is nearly 20000, and tourists from the south and even foreign tourists are increasing, "said Ren Xiaoqiang. According to data, the number of ice and snow leisure tourists in China during the 2023-2024 ice and snow season is 430 million; During the 2024-2025 ice and snow season, this data is expected to reach 520 million. There are new scenes in ice and snow tourism. Zhao Lanju introduced that in this snow season, there are many new things in the ski resort - TCM health care center, China-Chic IP, opera stage... "We plan special activities around Jilin's history and culture, which not only enrich the tourist experience, but also look forward to showing the world the excellent traditional culture through the ice and snow window." Ren Xiaoqiang introduced that Chongli ski resorts launched ball screen cinemas, Spring Festival concerts, folk performances and other projects this winter, making the time after snow colorful. "While creating characteristics, we should pay more attention to increasing service formats and improving service quality." Taking the opportunity of preparing for the ninth Asian Winter Games, Harbin made efforts to improve its "soft power". Improving tourism public service facilities, accelerating the construction of a "fast forward slow travel" transportation system, and continuously optimizing the tourism environment... The development and upgrading of ice and snow tropical dynamic cities continue to surprise people with "Erbin". Wang Yuxiong believes that as consumer demand becomes increasingly personalized and diversified, the exploration of "ice and snow+" will become more diverse, and the consumption scenarios will also become more diverse. The policy is strong and the prospects are promising. The "Research Report on the Development of China's Ice and Snow Industry (2024)" points out that the scale of China's ice and snow industry has grown from 270 billion yuan in 2015 to 970 billion yuan in 2024, and is expected to exceed the trillion yuan mark by 2025. The policy will continue to be more awesome. In November 2024, the General Office of the State Council issued the "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy through High Quality Development of Ice and Snow Sports", which clearly put forward 24 measures in 8 aspects, aiming to take ice and snow sports as the guide, drive the development of the entire industry chain of ice and snow culture, ice and snow equipment, and ice and snow tourism, and promote the ice and snow economy to become a new growth point. The Central Economic Work Conference held at the end of 2024 proposed to actively develop the primary economy, ice and snow economy, and silver economy. Driven by both favorable policies and market demand, the prospects of the ice and snow economy are even broader. Seize opportunities in various regions and focus on promoting high-quality development of the ice and snow economy. Heilongjiang Province recently released the "Implementation Plan for High Quality Development of Ice and Snow Sports to Stimulate the Vitality of Ice and Snow Economy", which clarifies the development goal: by 2027, to create more than 10 ice and snow brand events with Longjiang characteristics, establish an ice and snow industry system and industrial chain with Longjiang characteristics, and the total output value of the ice and snow industry will exceed 360 billion yuan. How to improve the ice and snow economy industry chain? Jilin Province continues to make efforts: providing richer ice and snow tourism products; Accelerate the construction of highways, rural roads, and tourist corridors leading to ice and snow sports venues; Further strengthen exchanges with cities along the "Ice and Snow Silk Road" countries, promote cross regional linkage development of ice and snow economy... The "Implementation Opinions on Promoting High quality Development of Ice and Snow Economy in Jilin Province" proposes that by the 2029-2030 snow season, Jilin's ice and snow tourism will receive 300 million tourists, with a total travel cost of 540 billion yuan and a total output value of over 5 billion yuan for ice and snow equipment manufacturing industry. The southern regions with relatively scarce ice and snow resources are also targeting new opportunities. More than 150 ice and snow themed activities and over 80 winter tourism routes have been launched in Chongqing, sparking a winter consumption boom; Hubei will distribute 100 million yuan cultural and tourism vouchers, covering key projects such as skiing and hot springs; Indoor ski resorts in Guangdong break seasonal restrictions and meet the needs of snow enthusiasts. Ice and snow are also mountains of gold and silver. People's enthusiasm for ice and snow sports is high, and with the promotion of multiple favorable policies, the ice and snow economy will shine brightly, "said Wang Yuxiong. (New Society)