Recently, the Central Propaganda Department announced the list of outstanding works for the 17th "Five One Project" of spiritual civilization construction. Among them, online literature and art were included in the selection and commendation as an independent art category for the first time. Among the 10 online literature and art works that were evaluated, 3 were online literature works. This breakthrough is not only a recognition of the flourishing development of online literature in recent years, but also a recognition of its unique value in cultural inheritance and innovation. In the past decade, online literature has developed rapidly, leading the trend of digital reading throughout society and gradually extending to fields such as film and television, animation, games, and cultural and creative industries. Nowadays, online literature is once again starting from the supply side, working together with relevant entities to think and try how to apply the laws of global cultural industry and creative economy, further unleash the role and value of literature and art, and participate in the high-quality development and construction of cultural tourism in the new era. For example, famous online literature writers from across the country went to the Tuomu'er Scenic Area in Aksu, Xinjiang to participate in the opening ceremony of the "Celebrating the New Year at the Foot of the Tianshan Mountains" winter ice and snow tourism theme activity organized by the local cultural and tourism department, and held the "Excellent Traditional Chinese Culture and Contemporary Online Novel Creation 'Tianshan Sword' Exchange Conference" in the winter scenery of southern Xinjiang. For example, the "Twelve Day Talks" series of activities under Changbai Mountain in Jilin Province featured writers, scholars, and media professionals who, during the peak tourism season in Changbai Mountain, backed by the beautiful mountains and rivers, talked about cutting-edge issues such as current online literature creation, focusing on the coordinated development of "literature and art+cultural tourism", and exploring content that sparked online viewing by many netizens. From this, it can be seen that online literature is no longer just an important form of literary creation and dissemination. Its unique humanistic economic model, including fan effects and IP value equivalence chains, also requires in-depth research and exploration. Along with the rapid development of online literature, there are also a series of issues that need to be addressed and researched to solve. For example, some works are guided by traffic size and monetization ability, neglecting artistic value and guidance on reality; Some works are addicted to big data and algorithms, occupying more online time and consumption for users with audio-visual pleasure and virtual situations, making the audience addicted to screens and so on. In the integration of culture and tourism, we should strengthen the connection between online literature and the beautiful scenery and diverse lifestyles of reality, promote the two-way empowerment of creation and travel, and promote a balance between online and offline life. Only by continuously delving into real life and breaking down the "barrier" between virtual and real can literary works truly promote the integration of culture and tourism from "harmony" to "unity". This kind of 'harmony' and 'integration' actually refers to whether readers have found real, concrete, and fascinating content in the work, and whether creators or practitioners have connected and created a 'real link' between the two. Encouragingly, such cases of "real-life connections" are not uncommon and have played corresponding roles in both direct and indirect aspects. Direct effect refers to the direct empowerment of online literature on cultural tourism through this "real-life link". Online literature integrates beautiful landscapes into its creative works. As the works become popular, a large number of fans travel to the local area to check in, bringing them a "consumption flow pool". Through the IP effect, popular tourist attractions such as "Tomb Robbers' Notes" and "Ghost Blows Out the Light" have become the preferred destinations for fans, including Changbai Mountain, Xiangxi, and Hangzhou, and even created annual exhibitions. Indirect effects refer to the fact that not all online novels can break through barriers and bring tangible growth potential to urban cultural tourism during the reading process. However, they can become popular again through derivative industries such as film and television, animation, games, drama, cultural and creative industries, role-playing, etc., empowering cultural tourism and achieving a "real connection". The popularity of "Chang'an Twelve Hours" has made Xi'an tourism and its "Chang'an Twelve Hours Theme Block" a popular destination; The popularity of "My Altay" and the web drama of the same name directly led to a 25% increase in tourists in Altay region and the normalization of cultural and intangible cultural heritage activities in scenic areas; Going to a Windy Place "has rapidly swept the trend of" healing "across major short video platforms, with popular photo spots emerging in Dali City as the main filming location. It can be said that online literature is approaching and extending towards tourism products and their downstream industry chains, becoming a new carrier for breaking through the boundaries of cultural tourism and demonstrating the powerful momentum of "literature and art+cultural tourism". This is not only a concrete manifestation of the policy requirement of "shaping tourism with culture and promoting culture with tourism", but also an important implementation of online literature in the new era, responding to the times and serving the overall situation with high-quality content. At present, "traveling with micro dramas" and "traveling with TV dramas" have become new trends and concepts, and online literature is showing great potential to provide new impetus for the deep integration of culture and tourism in China with its rich storytelling and wide acceptance. I believe that more entities will see the dividends and opportunities of "online culture+cultural tourism", coordinate multi-party cooperation relationships, and cultivate such cultural tourism integration projects; For online writers, being able to "go out" and "go to faraway places", visit the mountains and rivers of the motherland, and appreciate the essence of human history is also a source of power for them to obtain creative inspiration and realize their own value. (New Press) (Xia Lie, author is a professor at the School of Culture, Creativity and Media, Hangzhou Normal University, and vice president of the Network Literature Research Institute of the China Writers Association)