The cultural center and sports field built in the village have become well-known check-in points far and wide; The concerts and painting exhibitions held in rural areas have received unanimous praise from villagers and foreign tourists; The once remote villages have now attracted artists to settle in... In 2024, the Education Working Committee of the Zhejiang Provincial Party Committee launched the implementation of the "Joint Construction of 100 Art Department Branches in Universities and Villages" work, bringing together 149 art department party branches in universities to help revitalize rural culture through organizational joint construction, activity joint office, cultural joint creation, talent co education, and other means, and to write a great article on the integration and mutual promotion of cultural prosperity and moral education. Providing one-on-one services for rural areas. Walking into Dongye Village, Jindong District, Jinhua City, the quaint white walled and black tiled houses complement the lush fields, creating a pleasant scenery. Once, Dongye Village was a breeding village where every household raised pigs, ducks, cows, and sheep. The village has become rich, but the environment has deteriorated. The village has made multiple attempts to transform, but there has been no improvement. The prominent issues include the degree of celebrity effect, the reputation of cultural and tourism resources, the extension of industrial formats, and the rationality of village planning This is the "diagnosis" issued by the Party Branch of Environmental Design, Art and Technology Teachers at the School of Creativity, Zhejiang Normal University after conducting research. According to expert advice, Dongye Village has built platforms such as the Red Study Base and the Theme Party Day Activity Base, leveraging red tourism to establish the brand of "Light of Hope · Shiguangnan Hometown". At the same time, the local environment has been improved by incorporating green bricks, tiles, brick carvings, and other elements into the courtyard space. After a careful carving, tourists flocked in. The annual number of visitors to the Shiguangnan Memorial Hall and former residence has increased by thousands compared to the same period last year. The village receives 100000 visitors annually, driving sales of agricultural products worth 10 million yuan. The transformation of Dongye Village is a microcosm of rural construction in Zhejiang. Previously, the Education Working Committee of the Zhejiang Provincial Party Committee conducted a survey: due to resource constraints and ecological environment, many villages have decided to transform their development models, but they are facing problems such as lack of planning, guidance, and resources. In view of this, Zhejiang universities immediately took action: Zhejiang University helped build 22 homestays in Sanmutan Village, Pan'an County, with an average annual income of over 300000 yuan per household; Zhejiang Media College designed cartoon images and animated advertisements for rice in Xinwei Village, Qiantang District, Hangzhou City. The upgraded brand of rice increased the income of villagers by more than 3 million yuan; Wenzhou University has designed packaging for seafood products such as sheep's seaweed for Shajiao Village in Yuanjue Street, Dongtou District. It is expected that the village's collective annual income will increase by 15%... allowing villagers to taste the "sweetness" of art. In May 2023, the China Academy of Art and Xihu District jointly launched the "Art Village Chief" project, and the school sent six art "experts" to serve as "Art Village Chiefs" in eight villages in Zhuantang Street. When the "new official" took office, Li Kaisheng, the dean of the Cross Media Art School of China Academy of Art, was full of confidence, but he ran into a wall at the beginning - the villagers did not welcome this group of artists: "The things designed by artists are strange" "How can young people like them mess around"... Faced with doubts, Li Kaisheng decided to start from an abandoned site and transform it into a sports field. The staggered steps echo the distant tea fields, and the sports park has become the venue for the "Village BA" event, attracting villagers from more than ten surrounding villages to come and watch the game, allowing everyone to taste the "sweetness" of art. The reversal of villagers' attitudes is not an isolated case, the key lies in the need to tap into the demand for "small but beautiful" art in rural areas: in Chun'an County, Zhejiang Conservatory of Music has created a "Colorful Music Classroom", donated 10 pianos to the county, and appointed piano tuning technicians to carry out public welfare activities; In Shajiao Village, Yuanjue Street, Dongtou District, Wenzhou City, Wenzhou University offers "Island Art Course" and organizes the "Dongtou Fishermen's Painting School Tour"; In Xiayu Village, Kaihua County, Quzhou City, Zhejiang Vocational College of Arts offers a "Zhejiang Art Life Aesthetics Course" in the village, where homemade intangible cultural heritage artworks can be seen everywhere... Cheng Zhengjun, a graduate of Zhejiang University of Technology in 2023, had two excellent job choices in participating in rural construction: a civil servant position in Hangzhou city and a high paying position in enterprises. But he ultimately chose to return to the mountainous area and serve as the assistant secretary of the Party branch in Hucenfan Village, Genglou Street, Jiande City. Studying hard in the cold window is not to get rid of my backward hometown, but to help my hometown get rid of backwardness. It is the school activities that have influenced my life choices Cheng Zhengjun initiated the establishment of the "Rural Construction Society" during his school years, organizing students to travel north and south to participate in rural construction. How to empower rural development? The answer is talent. Zhejiang universities adhere to the principle of combining education, training, and development, and use various forms such as party members and cadres' on-site leadership, art experts' on-site creation, and young teachers and students' targeted assistance. As of now, 66 universities in Zhejiang Province have dispatched 10552 teachers and students, jointly built 317 projects, created more than 5900 new job opportunities, and generated revenue of 119 million yuan. Zhejiang University and Xiajiang Village in Chun'an County, known as the "Best Tourist Village," have jointly established a joint training and practical teaching base. Through art collection, the base aims to cultivate professionals in film and television art, as well as strategic communication. The "Xiajiang Sample" presented by the student team won the special prize of the 2023 National Challenge Cup; Zhejiang University of Technology has signed a talent training cooperation agreement with Longmen Ancient Town in Fuyang District, Hangzhou City. Since the joint construction of the village, 26 student party members of the branch have won awards in provincial and above subject competitions, 4 outstanding graduates from Zhejiang Province, and 100% high-quality employment has been achieved; Zhejiang Agriculture and Forestry University adheres to the integration of industry and education. Through the establishment of the "Rainbow Classroom" and the creation of the "Dragon Rhyme Cup" design competition, more than 2000 students have been organized to conduct practical internships and training in rural areas, allowing students to write papers on the front line of rural revitalization... "In the joint construction of villages, we should not only leverage the advantages of university talent resources to help explore and enhance the cultural value of rural areas, but also implement the fundamental task of cultivating morality and nurturing talents. We should cultivate and train a group of cadres, teachers, and students who are brave, innovative, daring to compete, responsible, and good at doing in the front line of comprehensive rural revitalization," said Xu Hanxin, the full-time deputy secretary of the Zhejiang Provincial Party Committee and deputy secretary of the Zhejiang Provincial Department of Education. (New Society)