The large-scale promotion of AI application devices has become the focus of CES

2025-01-07

The Consumer Electronics Show (CES) in Las Vegas, USA in 2025 opened on January 7th local time, and electronic devices with AI capabilities will be the focus of the four-day exhibition. With the deepening application of AI technology in various industries, global manufacturers are accelerating the launch of new products, and cooperation between technology providers and industries such as automotive, wearable, and robotics has become a new industry trend. The four-day CES exhibition, driven by AI, is expected to attract over 130000 attendees and feature more than 4800 companies, including 323 Fortune 500 companies. The number of Chinese exhibitors has reached a historical high of over 1300. According to foreign media reports, products involving AI will become a trend at this year's exhibition. Counterpoint Research, a market research firm, believes that "AI will be ubiquitous and deeply embedded in various industries, driving the intelligent transformation of all industries Morgan Stanley pointed out in its latest "AI Supply Chain" industry report that chip manufacturers such as NVIDIA made high-profile appearances at CES, making gaming graphics processors, AI PCs, and other content the focus. Morgan Stanley pointed out that the market focus is on the application of the integration of AI and IoT technologies, especially the two new trends of AI PC and game graphics processors, which are the most eye-catching. The explosive demand for game graphics processing in the short term will be the main direction for industry layout and development. Sony has shown in its CES teaser video that it has deployed smart glasses and a smart pen for space painting, and may showcase related new products during CES. Samsung Electronics will showcase the AI powered smart home concept "AI for all" and launch a full range of home appliances related to smart technology. The AI capabilities in the field of transportation have also attracted much attention. John Kelly, Vice President of the Consumer Electronics Association (CTA) and Director of CES, stated that the mobile travel industry is undergoing profound changes, and the products showcased at CES will be a microcosm of this transformation, indicating that our modes of transportation are moving towards a smarter and more sustainable future. According to the CES official website, companies such as BMW, Honda, and Suzuki will release technologies and products such as intelligent cockpits and autonomous driving on site. Among them, BMW will launch a new generation of ultra sensory intelligent cockpit, covering four new technologies: panoramic display of the horizon, 3D head up display, ultra sensory intelligent control of the steering wheel, and inward facing control. Intel's Vice President of Automotive Business, West, will give a speech on January 8th, focusing on how AI can reshape the future of the automotive industry and introduce Intel's vehicle solutions for the new generation of intelligent cars. After the release of the Amazon Nova basic model on December 5th, Amazon will showcase the "next-generation intelligent vehicle" that applies this model at CES. The focus of cutting-edge technology is becoming increasingly clear. In addition to applied consumer electronics products, many cutting-edge technologies will also be showcased at this exhibition, which is expected to provide direction for the future development of the industry. Some participating companies have clearly announced that they will showcase the progress of Agenetic AI technology. For example, Indian software company iTechNotion announced that it will introduce proxy AI tools for medical diagnosis at the exhibition. The industry believes that agent-based AI can autonomously complete tasks without direct human intervention. Market research firm Gartner has listed agent-based AI as one of the top ten technology trends for 2025, and its report predicts that by 2028, at least 15% of daily work decisions will be made autonomously through agent-based AI. At present, multiple technology giants around the world have begun to deploy agent-based AI technology. Recently, Google released Mariner, an intelligent website browsing agent that can browse spreadsheets, shopping websites, and other online services independently, and perform operations on behalf of users; The AutoGLM intelligent agent previously launched by Zhipu supports complex task operations of over 50 steps, allowing users to complete tasks such as ordering takeout and purchasing high-speed rail tickets without manual operation. Former Chief Scientist of OpenAI, Ilya Sutskwi, stated that the next generation of models will "achieve agentification in a true way," with future systems possessing not only autonomy but also reasoning ability. In addition, energy technology solutions for implementing various AI applications were also presented at the exhibition. The electricity consumption of new technologies is increasing, and traditional energy sources may not be able to meet the demand. Energy transformation has also become another focus of attention at this CES. The highly anticipated technologies also include new technologies such as focused quantum computers. For the first time, this seminar during the CES event will feature them as a special topic, and the industry will explain the application layout and prospects of this technology. The latest industry report released by Business Survey (BS) shows that the global consumer electronics accessories market size was $174.89 billion in 2021 and is expected to reach $32.119301 million by 2032, with a compound annual growth rate of 5.68% during the forecast period. With the continuous advancement of technology, the demand for supporting accessories has surged, promoting the prosperity of the market. Key categories such as smartphone accessories, audio peripherals, and wearable device add ons have experienced strong expansion. The report believes that driven by the widespread adoption of smartphones worldwide, smartphone accessories including protective cases, chargers, and screen protectors dominate the market. The surge in wireless audio devices such as earplugs and headphones has further driven the demand for related accessories such as charging cases and dedicated connectors. In the audio field, the advancement of home entertainment systems and portable audio devices has led to an increase in sales of speaker systems, soundbars, and related accessories. The demand for wearable technologies, including smartwatches and fitness trackers, has also surged, driving the market for replacing watch straps, screen protectors, and charging bases. Counterpoint Research analysis points out that augmented reality (AR)/virtual reality (VR) technology will usher in a hardware leap, with head mounted devices becoming more lightweight and comfortable, and user interfaces becoming more intuitive, bringing users a more immersive experience. Meanwhile, smart home products will become more intelligent and convenient, and electric vehicles (EVs) will become an important force for sustainable mobility in the future. The industry report released by BS shows that the future development of the global consumer electronics industry still faces multiple uncertainties. Due to global supply chain disruptions, the consumer electronics accessories market is facing challenges. Manufacturing delays, shortages of critical components, and transportation bottlenecks have hindered seamless production and distribution of accessories. These supply chain restrictions lead to increased costs, limited product supply, and may affect the timely introduction of new demand components, thereby limiting the growth potential of the market. At the same time, the development of the consumer electronics market is facing problems of uneven heat and uneven development at the global level. The report indicates that the Asia Pacific region is expected to become the dominant region in the consumer electronics accessories market. The strong economic growth in the region, coupled with rapid population growth and increasing consumer purchasing power, has created a thriving accessory market. The rapid application of technology, especially in countries such as China, Japan, and India, has stimulated the demand for cutting-edge components. In addition, the presence of major manufacturers in the region and the vibrant e-commerce landscape also contribute to enhancing the region's prominent position. The strategic position of the Asia Pacific region in the global electronics supply chain further consolidates its role as a major driver and leader in the consumer electronics accessories market. (New Society)

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Economic Information Daily

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