Artificial intelligence extends the imagination of Chinese cinema
2025-01-06
Artificial intelligence (AI) is revolutionizing the Chinese film industry, redefining every aspect of film production from creative conception to post production. Director Yu Baimei recently released a short film called "Do Not Disturb the Ghosts", which reinterprets the image of Zhong Kui, the "god of exorcism and evil spirits" in Chinese folklore, through artificial intelligence. "I have always liked Zhong Kui, a character in traditional Chinese culture. He is humorous and chivalrous, and Chinese people are familiar with him." Yu Baimei, 49, said in the commentary video, "But so far, it seems that there is no particularly good performance about him in movies and TV dramas." He hopes to link the legend of Zhong Kui with modern life through this two minute story, and explore the relationship between artificial intelligence and action generation. In the film, Zhong Kui wears a red robe and strides confidently in the misty moonlit forest with a sharp sword in hand. Faced with various monsters he encountered one after another, he calmly dealt with them, with a strong yet elegant body technique. Then the screen turned and a boy was sound asleep in the modern bedroom. His phone screen showed that many messages and notifications were intercepted in Do Not Disturb mode. Originally, the fierce battle in the forest of Zhong Kui was a dream, and Zhong Kui was like the "guardian angel" of the information age. Then, the words' Do not disturb any ghosts during your vacation 'appeared on the screen, humorously expressing the meaning of guarding personal time. This experimental work, along with eight other directors' AIGC (Artificial Intelligence Generated Content) short films, was recently unveiled at the premiere of the "Ke Ling AI Director Co Creation Program" held in Beijing and collected by the China Film Museum. This is the first time that the museum has collected short films co created by directors using artificial intelligence tools. Yu Baimei's exploration is a microcosm of the widespread application of artificial intelligence in the Chinese film industry. Artificial intelligence is entering the entire process of film and television production, filming, and pre script creation in all aspects Rao Shuguang, President of the China Film Critics Society, said. The new film directed by Zhang Yimou, adapted from the science fiction novel "The Three Body Problem" by Liu Cixin, will use artificial intelligence technology. In addition to polishing the script, I was the first to establish an artificial intelligence team, "Zhang Yimou said." Using new technological means and new concepts to create is a learning process for me. "Mainstream film companies are also using artificial intelligence to expand the boundaries of creativity. Bona Film released the AIGC science fiction short series "Sanxingdui: Apocalypse of the Future" in July 2024, stating that the film's "science fiction theme combined with the creative requirements of film industrialization determines its quality to benchmark against cinema films." Industry experts such as Chen Xuguang, director of the Peking University Film and Television Drama Research Center, pointed out that artificial intelligence has brought higher efficiency to the creative planning, storyboarding, scene design, special effects, and other fields of films. Meanwhile, discussions about whether artificial intelligence serves as a "creative partner" or a "replacement for human creativity" are still ongoing. French director Luc Besson pointed out at the Hainan Island International Film Festival in December 2024 that artificial intelligence is a "great tool", but it cannot create original works like "Dog God" or "Blue Sea and Blue Sky" because it can only be created based on existing materials. Chinese filmmakers also hold a similar view on this. Rao Shuguang said, "Human imagination and creativity cannot be replaced by artificial intelligence." However, he emphasized that filmmakers need to quickly and comprehensively learn and master artificial intelligence technology, otherwise they may be eliminated by those who are more proficient in artificial intelligence technology. The artificial intelligence revolution in China's film industry echoes the development of Hollywood. In 2024, Lionsgate partnered with artificial intelligence startup Runway to develop AI video models using its vast film and television library. Director James Cameron's joining the board of directors of Stability AI, an artificial intelligence company, demonstrates the potential of artificial intelligence in the creative field. Chen Xuguang believes that with the trend of artificial intelligence fully entering the film and television industry, the industry will shift towards an increasingly "lightweight" model. With the support of AI, a small team or even an individual can become a highly productive and creative workflow and industrial chain. The application scope of artificial intelligence in China is constantly expanding. According to the report released by China Internet Network Information Center, as of June 2024, the number of users of China's generative AI products will reach 230 million, accounting for 16.4% of the overall population. Sooner or later, AI will fully embrace every one of our lives, and everyone will become AI's good friend Yu Baimei pointed out that the AIGC short films produced by these nine directors "set an example for the audience, whether good or bad - their significance lies in the fact that in the future, not only directors can make movies, but everyone can
Edit:He Chuanning Responsible editor:Su Suiyue
Source:Economic Information Daily
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