On the first day of the new year, Tengwang Pavilion scenic area is experiencing a new era. According to reports, on January 1st, the Tengwangge Scenic Area's "Return the River to the People, Return the Shore to the People, Return the Scenery to the People" and North Expansion Project were completed and officially opened to the public. After expansion, the total area of Tengwangge Scenic Area has been expanded to about 700 acres, changing the previous problem of citizens and tourists being "close to the river but unable to see it". What is even more noteworthy is that although the total area of the scenic spot has increased, the core area of the paid scenic spot has been "subtracted" in reverse, with about 90% of the scenic area open to tourists for free. To enter the core scenic area, there is also a free door with a low threshold - to memorize the full text of "Preface to Tengwang Pavilion". This "increase" and "decrease" achieve a dual meaning of "returning the scenery to the people". As expected, as soon as the news came out, it quickly received one-sided praise and cheers from people. If free admission to the West Lake scenic area at that time could still be considered a "sensation", now free admission to the scenic area is no longer considered "news". A casual search on search engines reveals a long list of free admission tickets for scenic spots. This' free admission trend 'also reflects the development trend of China's tourism industry's transformation and upgrading. Scenic spots are exempt from admission fees. From a short-term perspective, the revenue from admission fees has sharply decreased, which may bring certain operational pressure; But in the long run, it has brought goodwill and foot traffic to the scenic area. In the current fiercely competitive cultural and tourism industry, the conversion power and influence of both cannot be underestimated. Moreover, with the arrival of the "era of national tourism", people's demand for tourism quality has become increasingly high, pursuing personalization, experientialization, and differentiation. We can see that "small town tourism", "ancient town tourism", and even "rural tourism" are rapidly emerging, while some well-known classic scenic spots are lukewarm. There is no other reason for not being able to provide equal value. This also indicates that the path of "selling scenery by enclosing land" in the past may no longer be viable and cannot be changed without seeking change. If we calculate from another big account, the reduction of admission fees for scenic spots allows everyone who is curious and respectful about historical gifts to freely enter and exit, demonstrating the public nature of scenic spots and allowing our common cultural heritage to be truly shared by everyone, receiving cultural and spiritual nourishment. Although not new, the Tengwang Pavilion scenic area's exploration is still worthy of loud applause. Because breaking path dependence and stepping out of the "comfort zone" requires great courage and wisdom. This not only means facing reality, having a clear understanding and judgment of the development of cultural tourism in the new situation, but also facing oneself, abandoning the mentality of "lying and winning", acknowledging one's shortcomings and deficiencies, and actively seeking innovation and change. Although Tengwangge Scenic Area has not yet announced the "new gameplay" of scenic area tourism, from the exploration of other pioneers, whether it is improving tourism services, expanding new business projects, etc., all require great effort and dedication. Will free admission become a 'fake free admission'? Many people are concerned that the money deducted from admission fees will be compensated by the increased prices of shuttle buses, restaurants, and other projects after entering the scenic area. This kind of voice is also a reminder: since it is sincerity, it should be generous, bright and dignified. Since you have chosen the "unusual path", do not hesitate and hesitate, and bravely move forward. I believe that 'peace of mind travel' will definitely bring 'repeat customers', and good reputation will definitely translate into good' retention '. (New Society)