As a new cultural phenomenon, "China-Chic" is rising quietly and quickly among young people. Its influence shows a strong trend of rising year by year, which has attracted the attention of public opinion at home and abroad. "China-Chic" products, including "China-Chic" clothing, domestic products beauty, domestic products digital, domestic films and TV, and "Guoman International Tour" - through the combination of Chinese traditional culture and "Made in China", not only create and meet huge domestic demand, but also promote the "export" of Chinese goods, which is not only a new highlight of China's foreign trade, but also shows the world the vitality of China's high-quality economic development. As a close neighbor of China, Japan, because of its unique geographical location and long history of cultural exchanges with China, is an important node for the external dissemination of China's "China-Chic" culture, and also an important market for China's "China-Chic" products "going to sea. Japanese media pay high attention to China's "China-Chic". Nihon Keizai Shimbun has maintained a sustained and high attention to China's "China-Chic" brand from May 8, 2020 to September 24, 2024, and published dozens of reports closely related to it. These reports are intended to help Japanese enterprises better understand China's market dynamics and analyze the phenomenon of the rapid rise of China's "China-Chic" brand from an economic perspective. Among them, a series of special reports titled "New Era of Hualiu Brand" has launched three consecutive issues: "Kanebo Challenge in China: High end Cosmetics Market Encounters Local Rookie - New Era of Hualiu Brand (1)", "Pollution Event" has become a thing of the past, and the shining Chinese cosmetics - New Era of Hualiu Brand (2) "," China "(printed with words) is more handsome than Nike and Adidas - New Era of Hualiu Brand (3)". These three reports highlight that high-end cosmetics giants such as Kanebo and Shiseido, as well as sports apparel brands such as Nike and Adidas, are facing the "China-Chic" brand. The report believes that the market competition pattern is reshaping at an unprecedented speed. A Chinese local brand that integrates advanced international technology with China's profound cultural heritage, relying on the power of independent innovation, has not only won high recognition in quality, but also demonstrated strong competitiveness in price. The official website of Asahi Shimbun released "China-Chic Fashions China: Highlighting the Importance and Confidence of Local Culture and Brand", pointing out that Chinese consumers are increasingly attaching importance to local culture and brand, as well as their sense of national identity. In another article titled 'Hanfu Trend: The New Trend of Chinese Youth', the reporter observed that the Hanfu worn by young people is not a complete replica of ancient clothing, but a new type of Hanfu that incorporates modern design elements, retaining both traditional charm and fashionable atmosphere. In addition to the mainstream news media, the authoritative magazines in the Japanese fashion industry, such as SENSE, COOLTRANS and CLUEL, also pay close attention to the new product release and brand stories of Chinese fashion brands, and pass on the fashion charm of China's "China-Chic" to more Japanese readers. On the short video platform, social media has become a new front for the spread of China's "China-Chic" culture. Japanese fashion bloggers, students studying in Japan, and video creators who travel to Japan have shared the wonderful moments of China's "China-Chic" through these platforms. Their overseas sharing has attracted a large number of Japanese young groups' strong interest in China's "China-Chic" culture. For example, the well-known blogger "Yamashita Zhibo" loves Chinese culture. With his extensive influence on Bilibili, TikTok, YouTube and other platforms, he frequently publishes video content about China's "China-Chic", which makes more Japanese people experience the charm of Chinese culture. Chinese blogger "Chen Shanfu'er" visited 100 Japanese families and personally cooked authentic Chinese cuisine, using it as a bridge to spread Chinese culinary culture. This initiative quickly attracted widespread attention and enthusiastic participation from the Japanese people, not only deepening their understanding and love for Chinese cuisine, but also building a new bridge to promote cultural exchanges between China and Japan. "China-Chic" products are popular in the Japanese market. According to the Nihon Keizai Shimbun, the field of "soft goods" in China, especially mobile games, short videos and live broadcasts, is expanding rapidly in Japan. In recent years, the proportion of Chinese mobile games in Japan's Top 100 bestsellers has been increasing year by year, reaching as high as 35% by 2022. The birth of "Black Myth: Wukong" with the characteristics of "China-Chic" has attracted much attention. Forbes Japan published an article on Yahoo Japan stating that China's gaming industry has long been mainly focused on smartphones, while 3A games for gaming consoles and computers are led by Europe, America, and Japan. The birth of "Black Myth: Wukong" is a testament to the strengthening of China's gaming industry and has sparked high expectations. At the same time, Tiktok International TikTok, with its unique short video creative content and cutting-edge social interaction mechanism, quickly became popular among the Japanese youth generation and became an indispensable mobile entertainment partner in their daily life. According to Japanese survey data, the number of TikTok users in Japan reached 25.67 million in April 2024. The influence of Chinese film and television dramas in Japan has significantly increased, becoming an undeniable cultural force. Among them, costume dramas have a strong audience base in Japan. Starting from the early CCTV version of "Romance of the Three Kingdoms", almost all popular costume dramas have been distributed and broadcasted in Japan. Chinese costume dramas not only have a large circulation in Japan, but also have high distribution prices. The single episode price reaches $5000 to $15000, higher than other markets, highlighting the unique value and competitiveness of Chinese costume dramas in the Japanese market. This series of successful cases represents that China's "China-Chic" products have taken firm steps towards the world, and also opened up a broad space for cultural exchanges and commercial cooperation worldwide. The reasons why the "China-Chic" brand is popular in Japan can be summarized as follows: First, the Chinese traditional elements contained in the "China-Chic" brand. The reason why China's "China-Chic" is popular in the Japanese market is due to its unique cultural charm. The brand design of "China-Chic" emphasizes the application of Chinese traditional cultural elements. By combining traditional elements with modern design concepts, intangible cultural heritage and traditional crafts are integrated into products, highlighting the Chinese label, and creating products that have both traditional oriental flavor and conform to modern aesthetic trends. Second, the "China-Chic" brand focuses on quality and innovation, constantly introduces new products that meet consumer needs, and wins the trust and love of young consumers. The Chinese government has actively promoted the quality improvement and innovative development of the manufacturing industry through a series of measures such as strengthening supervision, improving standards, and encouraging innovation, establishing a new image of "Made in China". China's "China-Chic" products not only meet international standards in design, performance and quality, but also continue to innovate and have affordable prices, which are popular with young Japanese consumers. Third, the rise of cross-border e-commerce has provided a broader channel and platform for the spread of the "China-Chic" brand, making the "China-Chic" brand more widely spread and recognized in Japan. Taobao, JD.com, and Pinduoduo have all established cross-border e-commerce platforms in Japan. The online shopping platform jointly built by Taobao and Yahoo Japan mainly sells clothing, household goods, beauty products, etc. Fourth, transnational travel and cultural exchanges have improved the recognition of China's "China-Chic" brand in Japan. With the increasingly convenient tourism exchanges between China and Japan, more and more Chinese citizens choose to travel to Japan. They not only appreciate the scenery and culture of Japan, but also bring the "China-Chic" culture full of Chinese characteristics to Japan, greatly improving the brand's popularity and influence in Japan. At the same time, the number of Japanese tourists visiting China is also gradually increasing, and more and more cities and scenic spots in China are starting to launch tourism projects and activities related to "China-Chic". For example, some scenic spots will hold "China-Chic" cultural festival, "China-Chic" market and other activities, so that foreign tourists can fully experience the charm of "China-Chic" culture in the process of visiting. (New Society)