The implementation of the trade in policy for consumer goods in 2024 is nearing its end, but with the support of many preferential policies, the home appliance and household consumption market remains hot. According to statistics from the Ministry of Commerce, as of December 19th, more than 33.3 million consumers have purchased over 52.1 million units of related home appliances for trade in, and over 53 million subsidized products for home decoration, kitchen and bathroom renovation. Boosting consumption is the key to expanding domestic demand. Looking back at the whole year, the policy of exchanging old for new consumer goods has a wider scope and greater intensity. During recent field visits, reporters found that accessible policies not only further stimulate consumers' willingness to trade in old for new, but also activate the concept of quality upgrading. People pay more attention to intelligence and energy efficiency when choosing products. The weather is getting colder and the ordinary toilet is a bit cold. Switching to a smart toilet with heating can improve comfort These days, Ms. Jiang, who lives in Tiexi District, Shenyang City, Liaoning Province, is repairing a socket for her newly purchased smart toilet through partial modification. According to her disclosure, participating in the national trade in subsidy plus "store subsidy" and "factory subsidy" has saved nearly a thousand yuan. In March of this year, the State Council issued the "Action Plan for Promoting Large scale Equipment Renewal and Consumer Goods Trade in", which comprehensively deployed the "two new" work; In July, the National Development and Reform Commission and the Ministry of Finance made it clear that about 300 billion yuan of ultra long term special treasury bond funds should be arranged as a whole to strengthen support for large-scale equipment renewal and consumer goods trade in; In August, the Ministry of Commerce and four other departments clarified that each region should independently determine the subsidy for "8+N" household appliances, with a maximum subsidy of 2000 yuan per item; In September, the State Administration for Financial Regulation proposed to provide financial support for consumer demand such as home appliances for "smart" and home decoration, kitchen and bathroom renovation. Based on central policy guidance and support, subsidy programs for exchanging old for new consumer goods have been gradually introduced across the country, and more and more smart home appliances have become "new favorites": Sichuan, Shanghai, Shaanxi have added dishwashers, steam ovens, floor cleaning robots and other products; Liaoning and Yunnan, combined with local market demand, have included garbage disposers, solar water heaters, and other products in the subsidy scope... The relevant person in charge of Suning.com told reporters that since the launch of this round of trade in subsidies, Suning.com 'home appliance trade in orders have increased by more than 150% year-on-year. "National subsidy" sales account for more than 90% of overall sales, and the product groups such as 100 inch large screen TVs, ultra-thin range hoods, and zero embedded refrigerators have achieved significant growth of over 300%, 150%, and 270% respectively. The current round of trade in policy is mainly aimed at promoting the release of consumer demand for household appliances from 'nothing to nothing' to 'everything to excellence' Liu Xiumin, President of the China Household Appliance Service and Maintenance Association, stated that upgraded home appliances such as smart wearables, smart gaming TVs, and smart door locks have become new growth points. This is not only a new opportunity brought by policies, but also a reflection of the continuous innovation and iteration of the home appliance industry and consumers' pursuit of high-quality life. According to the association's statistics, currently, large-sized, high-capacity, multi-functional smart home appliances that meet consumers' constantly upgrading and personalized needs are in high demand in the market, such as white cross four door refrigerators, washing and drying sets, complete sets of kitchen appliances and other products that are selling well. It is expected that the demand for updates and replacements will continue to be released during the Spring Festival in 2025. Intelligence has deeply penetrated people's hearts, and greening is also unstoppable. The trade in policy provides more subsidies and preferential treatment for energy-saving household appliances, guiding consumers to prioritize first level energy-efficient appliances, accelerating the industry's green and low-carbon transformation, and better empowering high-quality economic and social development. In the past, when choosing household appliances, we had to compare which one was more cost-effective, first level energy efficiency or second level energy efficiency. Now, after deducting the subsidy amount, the price difference between first level and second level energy efficiency is not significant, so of course, we have to buy first level energy efficiency products Ms. Chang, a Guangzhou resident who has just finished renovating her house, is placing an order and saying at the store. With the increasing scope and intensity of policy subsidies, high-efficiency and high-efficiency household appliances are rapidly entering millions of households, making strong contributions to building a resource-saving and environmentally friendly society. According to the National Household Appliance Trade in Data Platform of the Ministry of Commerce, as of December 6th, the sales of first level energy-efficient products accounted for over 90% of the household appliances purchased by consumers. On December 23rd, the e-commerce platform Taobao officially released the list of the top ten products for 2024, with first level energy-efficient air conditioners and spaceship tickets becoming representative products that leave a deep impression on consumers. This means that public environmental awareness is constantly increasing. In 2024, significant results will be achieved in the trade in program; Looking ahead to 2025, how can the trade in policy be sustained and improved? Li Gang, Director of the Consumer Promotion Department of the Ministry of Commerce, stated that the Central Economic Work Conference has clearly proposed to strengthen the implementation of the "two new" policies next year, and the Ministry of Commerce is working closely with relevant parties to study and formulate relevant policies for next year. Based on trade in, not limited to trade in Liu Xiumin stated that the China Household Electrical Appliance Service and Maintenance Association will closely monitor policy measures and continue to increase efforts to carry out the "Hundred Cities, Thousand Townships, Ten Thousand Household Appliances Benefit the People, Restore the Old and Revitalize the New" initiative in 2025. At the same time, we will strengthen our communication with relevant government departments and key enterprises, study strategies to address issues identified during policy subsidy implementation, organize the development of standards such as the "Integrated Service Specification for Home Appliance Trade in, Dismantling, Delivery and Assembly", and continue to facilitate the trade in process. (New Society)