"If an ancient building is compared to a barbecue, then arch of wooden architecture is a roast chicken heart, the beam frame is equivalent to a roast eggplant, and the mortise and tenon is the act of roasting..." In a short video with a broadcast volume of more than 200000, the blogger "Uncle He Classroom" explained several common concepts of ancient buildings with vivid metaphors. This is the video I liked to watch when I first 'went into the pit' for archaeological and cultural exhibitions Xiao Lin, a mathematics student at the Chinese University of Hong Kong, said that he was attracted by the local cultural relics and ancient buildings when he traveled to Shanxi. He wanted to learn more knowledge and searched for relevant popular science videos online. These video creators use humorous and interesting ways to tell professional knowledge, which has aroused Xiaolin's strong interest and sparked a desire to further explore. "I want to go to Shanxi again to see those knowledge points that I previously overlooked. In recent years, the "culture and museum craze" continues to heat up on the Internet, and more and more short videos of culture, museum and science popularization are loved by netizens. The 2024 Tiktok Museum Ecological Data Report released during the International Museum Day in 2024 shows that in the past year, the number of museum related videos on the Tiktok platform increased by 191% year on year, and the cumulative broadcast volume increased by 62% year on year. Archaeologists and expert tour guides' knowledge of popular science and culture in Tiktok has attracted many young people to love museums. The number of clocking in Tiktok Museum has increased by 34% year on year, and the number of museum ticket orders has increased by 149% year on year. "Ancient Cat Accompanies You to the Museum" is a senior IP in the field of cultural relics and videos, and now has more than 500000 fans in Tiktok. Its founder Tang Shiwei is a graduate of the Archaeology major at Peking University and has served as the director of the Ancient Architecture Research Institute at the Chengdu Institute of Cultural Relics and Archaeology. In 2019, Tang Shiwei resigned to start a business and created the "Ancient Cat" brand, mainly providing audio explanation services for museums, "like a friend of cultural and museum professionals accompanying you to visit museums". In 2021, the Gu Mao short video account was officially launched. In July of that year, a short video was published introducing the bronze standing figures of ancient Shu. Through a dialogue between the bronze big standing figures of Sanxingdui in Guanghan, Sichuan and the bronze small standing figures of Jinsha Site in Chengdu, the connection and cultural connotation of the two cultural relics were explained. This video has received 115000 likes, quickly surpassing 10000 followers on the Gumao account. We found that creating content in the form of dialogue is more likely to spark sparks, so we added the ancient cat as a supporting character in the video Tang Shiwei said that the subsequent series of videos received a good response, and many netizens commented that the videos of Gu Mao were like cross-talk, which taught people knowledge through humorous dialogue. In Tang Shiwei's opinion, short videos are a great way to spread cultural and educational knowledge. Talking about cultural relics must be accompanied by visuals in order to give people an intuitive feeling. Short videos have a wide range of dissemination and can be watched repeatedly, "said Tang Shiwei. The netizens who watch videos of ancient cats are mainly young people, including many middle school students. Some middle school teachers use videos as popular science materials in the classroom to stimulate students' interest in history and culture. Balancing professionalism and interest is one of the pain points in science popularization creation. Angel, a senior student majoring in Art History and Theory at the Central Academy of Fine Arts, often comes across various forms of cultural and doctoral videos online. Content that is too professional and rigorous often receives less attention, while some interesting content may have errors and omissions in professional knowledge, and even use unofficial historical legends as gimmicks to attract audiences, which can lead to misunderstandings, "said Angel. The addition of archaeological experts has enhanced the professional level of the short video competition in the cultural and museum industry. Xu Hong, a researcher from the Archaeological Research Institute of the Chinese Academy of Social Sciences, Xu Weihong, a researcher from the Archaeological Research Institute of Shaanxi Province, and other experts opened accounts on the Tiktok platform to share first-line archaeological stories with netizens. Most members of the Ancient Cat team are professionals in archaeology, culture, and museum related fields. They pay attention to depth and accuracy in content creation. According to statistics, each copywriter reads over 3000 articles per year. Fun is a greater challenge for ancient cats. Tang Shiwei frankly stated that in order to create interesting content, one must pay attention to current hot topics and understand the preferences of the audience. Leave video production to young people, they have a stronger sense of the internet and can create content that truly attracts young people, "he said." I hope to attract everyone to visit museums through interesting explanations, gain new knowledge, and feel a genuine sense of pride in our country's history and culture