In response to the peak winter travel season, we will increase the supply of high-quality products, improve service quality, and provide the public with more diverse travel choices. "On December 30th, at the fourth quarter regular press conference held by the Ministry of Culture and Tourism, Wei Lizhong, Deputy Director of the Resource Development Department of the Ministry of Culture and Tourism, introduced. At the end of the year and the beginning of the year, the festive season is approaching, and the public's enthusiasm for traveling is high. Recently, the Ministry of Culture and Tourism has launched 19 new national 5A tourist attractions, including the Tianlong Mountain Scenic Spot in Jinci, Taiyuan, Shanxi Province, which is famous for its "three wonders", such as Zhou Bo, painted sculptures of the Song Dynasty, and Nanlaoquan, and the Guanzhi Mountain Scenic Spot in Longyan, Fujian Province, which is famous for its "north and south insect without feet, and red clouds and red clouds", providing more new options for people to travel in winter. It is reported that the Ministry of Culture and Tourism is actively implementing the "Revitalization Action" for tourist attractions, promoting the supply of new products, updating of facilities and equipment, integration of culture and tourism, and innovation in publicity and promotion. It is expected that the number of visitors to A-level tourist attractions in China will increase by 15% year-on-year in 2024. In promoting the "supply of new" scenic spots, guide scenic spots in various regions to follow the seasonal rules and regional characteristics of tourism, launch distinctive and attractive tourism products, and enrich the supply of scenic spots with cultural empowerment and technological innovation. In terms of providing quality tourism services, actively promote scenic spots in various regions to implement "strong foundation" actions around travel safety, convenient entry, and convenient payment, and improve the management level and service quality of scenic spots. At the same time, we will continue to improve the level of entertainment and benefit for the people in the scenic area, and promote the development of entertainment and prosperity in the scenic area. Ice and snow tourism is a hot topic in winter tourism consumption. In response to market changes and tourist demand, the Ministry of Culture and Tourism has launched a variety of ice and snow tourism activities and launched a number of ice and snow themed tourism routes. We have released 12 national ice and snow tourism boutique routes for 2024-2025, which have distinct themes and outstanding features. These routes cover major winter ice and snow tourism destinations, while also taking into account the ice and snow tourism markets in both southern and northern regions. The route design reflects the integration of culture and tourism development, "said Wei Lizhong. At the same time, various regions have created ice and snow tourism products with distinct regional characteristics around traditional ice and snow folk culture, and launched more than 200 winter ice and snow tourism routes with unique features nationwide. For example, Beijing has launched 10 winter skiing and ice skating routes between Beijing and Zhangjiakou, Shanxi has launched 4 ice and snow tourism routes including "Northern Scenery" and "Ancient Charm of Snowy Land", and Heilongjiang has launched 10 themed ice and snow tourism routes such as "Charming Ice City" and "Chasing Dreams in the Asian Winter". Various regions have also introduced preferential measures to attract tourists to experience ice and snow. For example, Yanqing District in Beijing will issue 2 million yuan worth of ice and snow cultural and tourism consumption vouchers; Jilin has partnered with China UnionPay to launch 30 million yuan worth of ice and snow consumption vouchers. A series of colorful winter themed products to meet people's different travel needs. For example, Fujian has launched a cultural tourism and food promotion season, releasing 10 Fujian food themed routes; Chongqing held a promotion event for high-quality tourism resources and launched 10 winter boutique tourism routes, including hot spring health preservation; Sichuan has upgraded seven types of winter tourism products, including ski resorts, characteristic hot springs, and key tourist resorts, and launched 10 boutique tourism routes, including the World Heritage Classic Tour. Festival travel is also an indispensable and important part of winter tourism, and tourism experiences with culture, content, and stories have become a must-have for the public. To this end, we will further promote the deep integration of culture and tourism, delve into the cultural connotations of traditional festivals, and enable tourism products to reflect a stronger 'New Year's flavor', a richer 'cultural flavor', and a warmer 'human touch' Wei Lizhong said that in order to help everyone better experience the local customs and traditions, the Ministry of Culture and Tourism will jointly carry out the 2025 "Shopping for Rural Consumption in Spring" activity with relevant departments, organize and guide the interconnection and cooperation of high-quality resources in the fields of culture, tourism, commerce, and agriculture, promote festival culture, enrich holiday life, and drive comprehensive consumption of agriculture, culture, and tourism through tourism promotion and shopping integration. (New Society)