The recently held Central Economic Work Conference proposed to expand service consumption and promote the development of cultural tourism industry. Improving the consumption environment can effectively promote service consumption and boost the confidence of consumers. How to optimize the service consumption environment and stimulate the potential of the service consumption market? The reporter conducted an interview. Promote high-quality services with high standards, stimulate market vitality and social creativity. As the weather turns cold, ice and snow tourism in many parts of China has entered the peak season. In Chongli District, Zhangjiakou City, Hebei Province, the daily passenger flow of each ski resort this year has exceeded that of the previous snow season. This year, the passenger flow has increased, but the consumer complaint rate has significantly decreased. This is due to our strengthened training in accordance with the 'Ski Resort Service Standard System', which has significantly improved our service level The person in charge of Chongli Taiwu Ski Mountain Resort Co., Ltd. said. This standard is the first ski resort service standard system in China, developed by the Zhangjiakou Market Supervision Bureau, covering all aspects of food, accommodation, transportation, tourism, shopping, and entertainment. We have promoted the inclusion of standards in the enterprise management system and standard operating procedures of various ski resorts, and the level and quality of safety service management in ski resorts have significantly improved compared to last year, "said Zhang Zhenjun, the head of the bureau. Standards are the technical support for economic and social development. The "Opinions on Promoting High Quality Development of Service Consumption" issued by the State Council proposes to optimize the standardized layout of the service industry and cultivate standardized brands in the service industry. In line with the trend of upgrading service consumption, fully leverage the supporting and leading role of standards in service supply, promote high-quality services with high standards, assist enterprises in innovative development, and stimulate market vitality and social creativity. Since the beginning of this year, the State Administration for Market Regulation (National Standards Commission) has approved the release of 44 national standards for service consumption, covering many fields such as sports and fitness, cultural and entertainment, catering and tourism, elderly care and home economics, e-commerce, passenger transportation, etc., providing technical support for optimizing and expanding service supply and unleashing the potential of service consumption. Promote service consumption towards the "new" direction. The ice and snow economy is becoming a new growth point leading new consumption. This year, the State Administration for Market Regulation (National Standards Committee) approved the release of six national standards for ice and snow sports venues, safety, and event activities, including the "Operation and Management Standards for Skiing Venues" and the "Safety Protection Standards for Skiing Venues and Skies". These standards guide ice and snow sports venues to strengthen their own management, upgrade safety facilities, and lay a solid technical foundation for further improving the safety and management level, operation and management level, and event organization level of ice and snow sports venues, effectively promoting the high-quality development of the ice and snow economy. Leading service consumption towards' green 'direction. With more and more consumers paying attention to the health of their home environment, greening has become a new trend in home consumption. This year, the State Administration for Market Regulation (National Standards Commission) issued national standards for green furniture, such as the "Furniture Green Design Evaluation Specification" and "Green Product Evaluation Furniture", guiding enterprises to consider the environmental protection requirements of furniture products from raw material selection, production, sales, use to recycling, and meet people's demand for green furniture products. Promote the transformation of traditional services towards "excellence". The traditional service industry is an important field closely related to the daily lives of the people, which is related to their clothing, food, housing, and transportation. The State Administration for Market Regulation actively promotes the upgrading of standards in the traditional service industry. For example, in the catering industry, building a central kitchen, centralized procurement, centralized processing, and centralized distribution are becoming a new trend in the modernization transformation of the catering industry. The two national standards of "Requirements for the Construction of Central Kitchen" and "Operation and Management Standards for Central Kitchen" will be implemented from October 1st this year, providing technical support for the people to enjoy higher levels of catering services and helping the catering industry develop with high quality. Strengthening the monitoring and evaluation of service quality, actively solving problems for consumers. "I developed an allergy while dyeing my hair at a hair salon, and I called the rights protection hotline with the idea of trying it out. Unexpectedly, I quickly received a full refund." Ms. Shang, a resident of Zhenjiang City, Jiangsu, experienced scalp pain after applying hair dye at a hair salon in Jingkou District, but after cleaning, there was still no improvement. After receiving Ms. Shang's complaint, the Consumer Association of Zhenjiang City immediately contacted the local market supervision department. The staff of the market supervision department went to the hair salon to check the manufacturer's qualifications and finished product inspection reports of the hair dye products, and no problems were found. However, hair dye products are usually formulated with multiple compounds, and people with sensitive constitutions are prone to allergic reactions to them. Merchants should conduct scalp sensitivity testing before consumers dye their hair to prevent allergic reactions. After coordination by the Consumer Association, the hair salon agrees to a full refund. Consumer complaints are not just civil disputes. We treat complaints as a source of information, discovering problems that businesses face in their business processes, and promptly regulating and optimizing the consumer environment Suo Yong, Vice President and Secretary General of Zhenjiang Consumer Association, said. From March to August this year, the State Administration for Market Regulation organized a special law enforcement action nationwide to "protect consumption" and crack down on prominent illegal behaviors that infringe on consumer rights and interests. The focus was on cracking down on illegal behaviors such as using standard terms to infringe on consumer rights and interests, intentionally delaying or unreasonably refusing consumers' legitimate demands, and infringing on consumer rights and interests during the provision of repair and other services. During the operation, the national market supervision departments filed and investigated 6246 cases of various violations of consumer rights, exposed 1003 typical cases, and transferred 37 cases to public security organs, effectively safeguarding the interests of the people and achieving good results. The Opinion clarifies the optimization of the service consumption environment. The national market regulatory authorities will start from the following aspects to purify the service consumption market environment. Strengthen the supervision of service consumption. Strengthen cross departmental joint supervision and crack down severely on online fraud, leakage of consumer information, and other behaviors. Encourage communities, shopping malls, scenic spots, and platform enterprises to establish consumer rights protection service stations to promote the resolution of consumer disputes at the source. Explore the mechanism for handling malicious claims, crack down on extortion activities under the guise of complaints and reports, and maintain a good business environment and the legitimate rights and interests of operators. Strengthen the standardization of advertising. Many consumers have a demand for services such as medical treatment, physical examination, and health preservation. In order to solve the problem of false advertising in these fields, we will continue to increase the standardization of medical advertising for "miracle doctors" and "miracle drugs" advertisements, help promote the healthy and orderly development of the pharmaceutical industry, and promote the standardized operation of the pharmaceutical consumption market. Guide honest and compliant operation. Relying on the National Enterprise Credit Information Publicity System, we will launch the "Credit Information" section to strengthen the collection and publicity of credit information related to registration and filing, administrative licensing, administrative penalties, etc. of relevant business entities, and guide more business entities to keep their promises and trust. Strengthen the monitoring and evaluation of service quality, improve the evaluation index system, regularly release monitoring and evaluation results, and encourage third-party organizations to conduct service consumption evaluations. Zhu Wei, associate professor at China University of Political Science and Law and expert of the Expert Committee of the China Consumers Association, said: "Promoting the protection of consumer rights and interests is of great practical significance for creating a safer and more reassuring consumption environment and comprehensively promoting consumption. Regulatory authorities should be at the forefront, actively solving problems for consumers, and promoting the upgrading of consumption quality through harmonious consumption relationships. We will improve the service certification system to provide strong guarantees for the high-quality development of modern service industry. In terms of service processes, we strictly follow the certification indicators, and the response time for elderly check-in reception does not exceed 15 minutes, ensuring that the elderly can be quickly placed and cared for. The compliance rate of daily nursing operation norms exceeds 95%, and nursing staff strictly follow the standard process to provide fine care for the elderly; The catering service is customized by professional nutritionists with a minimum of 25 types of food per week. The intake of oil, salt, and sugar is strictly controlled to ensure the nutritional and healthy diet of the elderly He Pengjun, the person in charge of Sanqiao Elderly Apartment in Xi'an, Shaanxi, said, "The process of obtaining four-star certification for elderly care services is the process of standardizing the implementation of operational standards in all aspects." After becoming a pilot unit for elderly care service certification in 2022, Sanqiao Elderly Apartment will take service certification and standardization construction as the guide to promote the improvement of service quality. At present, the occupancy rate of the apartment has increased by 9.2 percentage points compared to before the pilot, the bed stability rate is good, and the satisfaction of family members has significantly increased from 88.62% to 98.71%. The certification system is the rules, procedures, and management for implementing certification. It is a system aimed at proving that products, services, or management systems meet specific standards or requirements through evaluation and confirmation by third-party authoritative institutions. It plays an important role in ensuring quality, enhancing trust, and promoting market economy development. The Opinion proposes to strengthen the construction of certification system in the field of service consumption. As of now, the number of service certification institutions in China has reached 638, an increase of 6.7 times compared to 2018, and the proportion of institutions has reached 51.8%. The relevant person in charge of the Certification Supervision and Administration Department of the State Administration for Market Regulation introduced that service certification, as an important category of quality certification, can effectively improve the policy system supporting the development of the service industry, play an important role in optimizing service supply, unleashing service consumption potential, and promoting high-quality development of the service industry. Domestic and international development experience shows that the more mature the service industry market is, the more it needs service certification. China has already taken the lead in the depth and breadth of service certification internationally. As of now, there are a total of 76570 valid service certification certificates in China, an increase of 13.8 times compared to 2018. The number of certified organizations has increased by 11% year-on-year, and the average revenue of service certification business has increased by 25.5% year-on-year. In the future, China will gradually establish and improve the "China Service" certification system covering productive service industry, life service industry, public and social service industry, providing strong guarantees for the high-quality development of modern service industry, continuously enhancing the sense of achievement of service certification among all sectors of society, guiding the modern service industry to improve its capabilities and make up for its shortcomings, and empowering the industry to achieve high-quality development. (New Society)