China's new energy vehicles confidently 'go global' and 'circle fans' in the world
2024-12-20
Sula, from Senegal, has been engaged in Central African trade for over 20 years. This year, he purchased over 100 Chinese new energy vehicles and plans to use them to provide ride hailing or taxi services in Senegal. To this end, he purchased charging stations and registered a company in Dakar, the capital of Senegal, planning to learn China's ride hailing model for operation. Over the years in China, I have witnessed the rapid development of new energy vehicles Sula said that he regards China as a university and hopes to learn and bring back China's advanced experience and technology in the field of new energy vehicles, so that the people of his own country can also enjoy these achievements. Like Sula, many foreigners are "fans" of China's new energy vehicles. At a time when the global automotive industry is undergoing profound changes, the trends of electrification, intelligence, and networking are surging. With their first mover advantage and continuous technological innovation in the field of new energy vehicles, Chinese car companies are accelerating their layout in overseas markets, winning international recognition with high-quality products and services, demonstrating strong competitiveness and brand influence, and contributing Chinese solutions and wisdom to accelerate international cooperation in the automotive industry and help countries cope with climate change. More and more foreigners stop at Chinese brand booths at international auto shows; Chinese new energy vehicles are becoming increasingly common on the roads of foreign cities; Investing and building factories overseas has become a common choice for more and more Chinese new energy vehicle industry chain enterprises... In 2024, Chinese new energy vehicles are showing a new style of confident "going global". There will be more and more electric vehicles in China. "If anyone is considering buying this car, my suggestion is not to hesitate, buy it immediately!" At a Chinese brand new energy vehicle dealership in Mombasa, Kenya's second largest city, local taxi driver Zhu Ma test drove a Chinese electric vehicle and felt that it had strong power and comfortable driving. He believes that there will be more and more Chinese electric vehicles on the roads of Kenya. For a long time, in Africa, two - and three wheeled motorcycles known as "boda boda" and "tuk tuk" have been a typical image of local transportation. Nowadays, new energy vehicles from China are landing in Africa, gradually changing the appearance of local streets. In South Africa, Chinese car manufacturers such as Great Wall Motors, Haval, and BYD have launched a large number of electric vehicles into the market, which are highly sought after by consumers. In Egypt, the number of electric vehicles registered in the first quarter of this year accounted for one-third of the total in the past three years, with the vast majority produced in China. In Kigali, the capital of Rwanda, Chinese electric vehicle manufacturer BYD has partnered with local partners to open the first BYD electric vehicle dealership in East Africa. Not just in Africa, China's new energy vehicles have gone global. At the 2024 UEFA European Football Championship, BYD's new energy vehicles, as official vehicles, provided green travel services for the event, attracting worldwide attention. Previously, BYD ATTO3 was selected as the best electric vehicle of 2023 in the UK by News Corporation. NIO, from China, has provided products and services in five European countries including Norway, Germany, the Netherlands, Sweden, and Denmark. In Brazil, South America, Chinese brand car sales stores have opened one after another this year, and manufacturing factories have started construction or upgraded. Electric vehicles have become the fourth largest export product from China to Brazil. According to a report by the Brazilian Electric Vehicle Association, BYD, Chery, and Great Wall Motors have become the best-selling electric vehicle brands in Brazil in 2023. In Thailand, Southeast Asia, local consumers generally prefer the styling, high-tech feel, and high cost-effectiveness of Chinese brand electric vehicles. The President of the Thai New Energy Vehicle Association, Grisada Udamo, stated that the annual growth rate of electric vehicles in Thailand will be about 690% in 2023, with the majority being Chinese brands. With high cost-effectiveness, advanced technology, and high-quality service, more and more Chinese new energy vehicle brands are standing out in the international market. According to statistics, the destination countries for China's electric vehicle exports cover over 180 countries in Europe, Asia, Oceania, the Americas, Africa, and other regions. According to data from the China Association of Automobile Manufacturers, from January to October 2024, China exported 1.058 million new energy vehicles, a significant year-on-year increase. In 2023, China's new energy vehicle exports reached 1.203 million units, a year-on-year increase of 77.2%. Many foreign media have praised that China's new energy vehicles have international competitiveness, and "Made in China" is increasingly recognized by the world. The export scale continues to expand, and the export vehicle models are becoming increasingly diverse. In addition to pure electric vehicles, plug-in hybrid electric vehicles (PHEVs) have performed well. With the increasing global emphasis on environmental protection and sustainable development, as well as the inadequate construction of charging facilities abroad, hybrid vehicles have become a new growth point and are favored by more and more overseas consumers due to their combination of environmental protection and practicality. From January to October 2024, the export of plug-in hybrid vehicles was 222000 units, a year-on-year increase of 2 times. Not only passenger cars, but also new energy commercial vehicles from China are popular. On June 13, 2024, 30 new energy buses, after completing customs clearance procedures, departed from the Turgat port and headed towards the capital of Kyrgyzstan, Bishkek. At this point, the final batch of delivery for China's largest bus order exported to Kyrgyzstan has been completed. Similar 'big orders' are not uncommon, as new energy commercial vehicles from China are helping more countries solve urban traffic pollution problems and improve people's quality of life. The gradual increase in the price of whole vehicle exports means that export models are moving towards high-end. For example, Omoda is Chery's high-end brand for overseas markets, and its first electric vehicle model, Omoda E5, has landed in more than 40 countries and regions including Southeast Asia and Europe. The 90th Paris International Auto Show will be held from October 14th to 20th at the Porte de Versailles exhibition center in Paris, France, providing diversified choices for global consumers. In the 4th exhibition hall, which is mainly composed of European car companies, the first booth at the entrance can be found with the figure of Chinese brand Zero Run. This "new face" is very prominent among European car companies such as BMW, Mercedes Benz, Peugeot, Alfa Romeo, etc., and has also aroused the curiosity of many exhibition visitors. In May of this year, Zero Run Motors established a joint venture with European car company Strantis Group to form Zero Run International. Based on this cooperation, Zero Run has accelerated its pace of "going global" and has entered the European market since September, with over 200 distributors in 13 European countries. Carlos Tavares, CEO of Trantis, said that Chinese new energy vehicle companies have excellent qualities in all aspects, including globally leading new energy vehicle technology, unique self-developed models, and complete production capabilities. In the future, the Strantis Group will continue to support the global expansion of Zero Run cars, providing more users with intelligent, clean, safe, good and affordable new energy vehicles, and helping all mankind better cope with global warming issues. Previously, in order to catch up and integrate into the global industrial system as soon as possible, Chinese automobiles achieved "market for technology" through joint ventures. Nowadays, Chinese car brands have opened up a new idea of "reverse joint venture" and "going global" by using "technology for market", and more and more multinational car companies are accelerating their electrification and intelligent transformation with the help of Chinese enterprises. Under this cooperation model, Chinese car companies can leverage their cost-effectiveness and self-developed electric technology advantages, while leveraging the mature channels, resources, and service systems of large multinational car groups to create a deep layout of integrated export, sales, and production. In fact, from exporting complete vehicles in the past to building factories locally and localizing parts and services, Chinese automobiles have achieved the full industry chain output of "products, technology, talents, and management". The collaborative "going global" of upstream and downstream of the industrial chain has become a new trend. Going global and competing with global car companies to seize the market is not easy. Many Chinese car companies are deepening their localization strategies, including establishing more sales and service networks, as well as developing products that meet the diverse needs of local consumers. On May 22, 2024, all 258 pure electric micro cards from Thailand, the largest single order for electric micro cards exported by Beiqi Foton, were taken offline and put into storage. This order comes from a public tender by a Thai government client for a batch of micro cards, requesting bidding brands to provide new energy product solutions. Opportunities are always reserved for those who are prepared. At that time, Japanese brands, which accounted for 90% of the Thai microcar market, had not yet launched related products. When the electric microcar market was blank, the BAIC Foton Thailand team had already laid out in advance, conducted in-depth research on vehicle conditions, user characteristics, and other information on the front line, achieved localized research and development of electric trucks, and continued to promote product upgrades. After a month of testing and comparison, the Beiqi Foton team came up with a product that meets customer demand standards. In the product development process, the team also deeply customized the vehicle based on five scenarios such as express delivery and postal services, making it more beautiful, comfortable, economical, environmentally friendly, safe and reliable. Among all the bidding companies, other brands operate under the national agency model, but Beiqi Foton has established a joint venture in Thailand, adopting an independent business model with more resource investment and a more complete supporting system, demonstrating a long-term commitment to the Thai market and laying a foundation of trust for the final completion of orders. Nowadays, these vehicles have been sent to various cities in Thailand. Customer Viroji feedback that the vehicle design is stylish and atmospheric, with a high degree of intelligence, and the after-sales support is also commendable. Driver Samay said that he really likes the car from Beiqi Foton, "it's comfortable to drive and not tiring". Similar to Beiqi Foton, Chinese car companies are actively expanding overseas by building or constructing production lines in Thailand, Malaysia, Brazil, Vietnam, Hungary, Mexico, Spain, and other places. While creating employment opportunities for local areas, it also greatly promotes the development of the global new energy industry. It is worth mentioning that the rapid development of new energy vehicles in China has integrated 5G, mobile Internet, big data, artificial intelligence and other new technologies, and the industrial chain and value chain have continued to expand to transportation, energy, information and communication and other fields. Chinese car brands are taking big steps to 'go global', which also brings opportunities for the core industry chain to go global. For example, in the field of intelligent driving, two vehicles under Wenyuan Zhixing have obtained Singapore permits and can conduct trial operations on some public roads. In the field of power batteries, CATL has put into operation two new factories in Germany and Hungary, and will also build a large lithium iron phosphate battery factory in Zaragoza, Spain. Wu Songquan, Chief Engineer of China Automotive Strategy and Policy Research Center at China Automotive Center, pointed out that looking at the internationalization development process of many multinational car companies, it can be seen that most of them have gone through three stages: product export scale, overseas operation localization, and global business layout. In the eyes of industry insiders, the globalization strategy of Chinese car companies will continue to upgrade from "commodity export" to "trade going global", and now to "ecological going global". The development of China's electric vehicle industry provides diversified choices for global consumers and makes positive contributions to the global response to climate change and green low-carbon transformation. Embracing China's "Green Express" in various ways, looking back on 2024, there is a historic moment for the Chinese automotive industry - on the morning of November 14th, China's annual production of new energy vehicles exceeded 10 million units for the first time, becoming the world's first country to achieve an annual production of 10 million new energy vehicles. This is not only a milestone in the development of China's automobile industry, but also a green milestone in the global emission reduction cause. Among such a large number of new energy vehicles, many have already sailed to various parts of the world. On January 15, 2024, equipped with over 5000 new energy vehicles