Under the trend of globalization and digital development, the cross-border e-commerce market has achieved exponential growth in recent years. Thanks to the optimization of logistics networks, innovation in payment technology, and the popularization of social media marketing, more and more Chinese companies are opening up global business layouts. Since the beginning of this year, new policies favorable to cross-border e-commerce have emerged frequently. In March, the government work report called for promoting the healthy development of new cross-border e-commerce formats; In June, nine departments including the Ministry of Commerce and the National Development and Reform Commission issued the "Opinions on Expanding Cross border E-commerce Exports and Promoting Overseas Warehouse Construction", proposing 15 specific measures from five aspects: actively cultivating cross-border e-commerce business entities, increasing financial support, strengthening relevant infrastructure and logistics system construction, optimizing supervision and services, actively carrying out standard rule construction and international cooperation; In November, the General Administration of Customs issued a notice on further promoting the development of cross-border e-commerce exports. According to the "2024 China Cross border E-commerce Software Service Industry Report" by iResearch Consulting, the import and export scale of China's cross-border e-commerce exceeded one trillion US dollars for the first time in 2021, reaching 1.2 trillion US dollars. As of 2023, the scale of China's cross-border e-commerce market has reached 1.4 trillion US dollars, an increase of about twice compared to 2019, achieving an average annual compound growth rate of 18.5%, higher than the average annual compound growth rate of 6.2% of China's GDP during the same period. It is expected that by 2028, China's cross-border e-commerce market will steadily grow at an average annual compound growth rate of 11.3%, reaching $2.4 trillion. The brand recognition of Chinese enterprises in the global market is constantly increasing, bringing new development opportunities for cross-border e-commerce. Behind the rapid development of the industry are fierce competition and diverse consumer demands, which have put forward higher requirements for cross-border e-commerce enterprises. Cross border e-commerce enterprises generally face challenges such as complex supply chain management, poor data integration, and difficult compliance operations, which affect the execution of globalization strategies and the long-term development of brands. Kejie, a smart supply chain brand under Shenzhou Holdings (00861. HK), has long focused on the development of cross-border e-commerce industry and is committed to helping enterprises seize opportunities and overcome difficulties in this blue ocean market. It has become the preferred partner for many overseas enterprises. It is reported that Kejie's service capabilities are spread all over the world, with independent intellectual property supply chain software as the technical foundation, possessing full channel services, cross-border e-commerce operations, foreign trade agency, overseas warehousing, overseas transportation, bonded warehouse services, overseas customs clearance, local distribution and other full process service capabilities. It has built a self operated warehouse network system at home and abroad, created a supply chain transportation network alliance, and is in a leading position in the IT, communication, fast-moving consumer beauty, clothing and other industries. Half tube custody is booming, igniting demand for overseas warehouses. In 2024, the fully managed cross-border e-commerce model fell out of favor overnight, and half tube custody has become a phenomenon level product. This trend was first initiated by AliExpress, followed by Temu and Shein taking over successively. Compared to the fully managed model where merchants only undertake stocking and platforms are responsible for marketing, logistics, after-sales, and many other aspects, the semi managed model hands over a portion of the sales chain to sellers, such as logistics warehousing, operations, etc. At the same time, merchants also gain relatively greater pricing power and profit margins, improving the user experience and service capabilities of major platforms. The semi custodial model has been advancing rapidly, and the war of competition between major platforms has never stopped. A major reshuffle of merchants is also taking place, and merchants with supply chain advantages and overseas warehousing operation capabilities have stepped onto the forefront. In this context, overseas warehouses will become an important facility for global logistics fulfillment, with great potential for development and growth. As a leading global digital intelligence supply chain enterprise, Kejie has rich overseas warehousing resources, of which its own outlets cover Hong Kong, Myanmar, Malaysia, Indonesia, the Philippines, Thailand and other places, and its partner outlets cover Taiwan, China, Vietnam, Singapore, Brunei and other places. At present, Kejie is actively expanding to more countries and regions. Kejie has various transportation qualifications, including qualifications for air transportation sales agency, international freight forwarding enterprise, and non vessel operating common carrier business operation. The customer service transportation network covers 50 countries and regions across all continents, providing cross-border port transportation, door-to-door delivery, destination country warehousing and delivery, and professional customs clearance services for some countries. It covers the entire logistics chain from end-to-end logistics. In terms of customs risk management capabilities, Kejie has the highest credit rating AEO qualification in customs, and has high professionalism in customs commodity classification, customs declaration price verification, origin judgment, customs clearance risk management, etc. It has formed a complete and effective risk control system for import and export business before, during, and after customs declaration, inspection, assessment, verification, and inspection, providing professional services for foreign trade enterprises in terms of stable and efficient customs clearance of goods and risk management of legal persons. With the development of the industry, Kejie has discovered new channels, new markets, and new models, which have raised higher requirements for the supply chain management and digitization of cross-border enterprises, in order to integrate digital supply chains and assist customer business growth. Kejie supports over 20 global mainstream e-commerce platforms, with online omni channel coverage and continuous expansion of new platforms. It has also connected with more than 100 logistics and overseas warehouses worldwide, helping cross-border enterprises with refined supply chain management. It is reported that KingKoo Data supply chain control tower system developed by Kejie has achieved digital transformation in multiple scenarios of warehousing and transportation through big data+AI. For example, suggestions for warehouse layout, optimization of inventory positions, analysis of picking strategies, intelligent transportation and scheduling, employment recommendations, human efficiency monitoring, various job warnings, real-time in transit monitoring, etc. Based on the capability of the control tower, Kejie ensures the rational allocation of resources to the greatest extent possible, improves the performance of each process link, and significantly enhances the overall efficiency of the entire supply chain. In terms of transportation and distribution network, Kejie is good at integrating advantageous resources and achieving optimal delivery performance. It deeply integrates transportation and distribution resources such as urban distribution, express delivery, dedicated lines, China Europe freight trains, and sea air transportation to meet the various types of logistics needs of brand merchants. It is directly connected to the distribution enterprise system, intelligently selects the optimal distribution path, ensures the best delivery time, and provides high-quality logistics services. Kejie fully leverages the advantage of having a single inventory of brand merchants across all online channels. Based on the development characteristics of the enterprise, it can provide targeted e-commerce module operation services and one-stop solutions. It also has a professional live streaming team, rich e-commerce platform anchor resources, and constantly develops its core capabilities. This year, Kejie has won consecutive bids for BYD's overseas supply chain business orders in Thailand and Vietnam, providing BYD with end-to-end integrated supply chain services for overseas raw materials and accessories. Kejie has also successfully helped Ecovacs expand its business rapidly in the Middle East, Latin America and other regions. Kejie firmly believes that "growth" is still the main theme of cross-border e-commerce. In the future, it will continue to stand at the forefront of digital development, focusing on "industry know-how+software" to deepen vertically and gradually expand horizontally. It will be driven by both domestic and foreign wheels, with coordinated development of commercial flow and logistics, providing innovative, efficient, and reliable supply chain integrated solutions and services, helping more customers reduce costs and increase efficiency, achieve high-quality growth, and bring better service experience to consumers, achieving mutual benefit and win-win development. (New Society)