"It seems that Chinese 'magic' has been learned by foreigners," netizens joked about a short video. Previously, "Eternal Night Star River" was launched simultaneously on domestic and international platforms, and the gestures of the characters' seals and spells in the drama have sparked a wave of imitation in many countries. The TV series' Eternal Night Star River 'is adapted from online literature, and the rise of Chinese online literature is no longer limited to written form. The multimodal content, including dramas, anime, audiobooks, short videos, etc., enriches the different needs of overseas users; At the same time, a trend of the entire industry chain of online literature, including translation, dissemination, cultural and creative industries, and cultural tourism integration, going global has been formed. The imitation show triggered by the translation of "Eternal Night Star River" to overseas original writers is just a drop in the ocean of the overseas influence of Chinese online literature. 'Walking with the Phoenix' has been translated into 16 languages and broadcasted in 180 countries and regions worldwide; Mo Yu Yun Jian "has topped the popular charts on both the TrueID platform in Thailand and the MOA platform in South Korea... Taking Yuewen Group as an example, its overseas business has experienced explosive growth in recent years, with an annual growth rate of over 30%. At the same time, with the help of ChatGPT and other technologies to improve translation efficiency and quality, production has increased by 80% and the market for minority languages has been expanded. Works that Chinese readers enjoy are often popular overseas as well. For example, "Surprise! The Husband Who Fell from Heaven is the Richest Man" combines the mature creation mode of female oriented online novels, and after AI translation, it "kills all corners" in the overseas market, with the highest revenue among the six major language paid reading markets in 2024. Renowned Japanese manga editor Yukiko Sugiyama blurted out when talking about her favorite Chinese webcomics: "I love 'The CEO's Contract Wife in Flash Marriage'." In her opinion, female readers from almost every country enjoy the Cinderella plot and have a high acceptance of 'Boss', but the development of the times also requires injecting new values into the works. "Now Japanese readers demand that authors explain clearly the reasons why girls can attract men of higher status. Only when the female protagonist herself has value, will they fall in love." While translating excellent domestic online literature works overseas, cultivating overseas original writers to create online literature works in local languages is also a new trend. The work "My Vampire System", which won the English Gold Award at the first annual essay competition held by the overseas platform WebNovel of Yuewen Group, has been translated into multiple languages and introduced to multiple countries. The adapted audiobook has a playback volume of up to 243 million. Qin Lei, Vice President of Yuewen Group, revealed that nearly 70% of the award-winning works have entered the development stage of different types of IPs. "The successful development of these IPs not only gives us firm confidence in overseas IPs, but also makes us determined to continue to make every effort in overseas IP development." The unique Chinese culture has strong appeal, and interestingly, different works show distinct differences on different platforms overseas. The performance of "Full time Master" is particularly outstanding on the X platform and Google search index, obtaining the highest international communication influence index; On the other hand, 'Celebrating More Years' has received high cultural dissemination scores on YouTube and TikTok platforms; The TV series' Journey with the Phoenix 'has attracted a lot of international media coverage on the Facebook platform, and its second creation has performed well on TikTok. The preferences of users from different overseas platforms are also a new topic worthy of research for domestic practitioners. What is the magic of Chinese online literature? Various parties have different interpretations. Yang Zhan, General Manager of Content Operations Department of Yuewen Group, believes that touching stories are the most fundamental element for online literature to be popular overseas; In the view of Hu Huijuan, Vice President of Jinjiang Literature City, diversity of content, cultural resonance, and effective operation and dissemination are key factors. From a foreign perspective, the unique Chinese culture has a strong appeal. Russian readers enjoy ancient Chinese romance novels, appreciate the aesthetics of ancient China, and are also very interested in the cultural and historical background of ancient China According to Riya Kuznetsova, the director of the Youth Society of Eksmo Publishing Group in Russia, the adventure themed "Tomb Robbers' Notes" and the time traveling themed "Empress Dowager" are also popular in the local area. With the increasing demand for Chinese online literature among Russian readers, the plan is to double the number of new book releases in China by 2025. The globalization of Chinese online literature has also brought a series of new opportunities. For example, the Swiss National Tourism Board announced that Ye Xiu, the protagonist of "Full time Master", will serve as the "Swiss Tourism Pathfinder" in 2025; The Singapore Tourism Board has also signed a strategic cooperation agreement with the Reading Group to present popular Chinese language IPs to local audiences in a diversified manner; Renowned French illustrator Antoine Kabino has integrated Chinese characters such as Fan Xian from "Celebrating the Years" and Ye Xiu from "Full time Master" into French landmarks for diversified IP derivative development, including card games. (New Society)