26900 yuan was applied to the betting class, but one question was not successfully bet, and the institution refused to refund the fee. Mr. Ding from Huai'an, Jiangsu, couldn't resist the temptation of "passing the exam in one go". After completing the online course, he went to the exam with confidence, but when he entered the exam room and saw the paper, he was dumbfounded. In the end, he failed four exams and three exams. 26900 yuan cannot buy the title of "top scorer", it brings lessons and troubles. And this is not an isolated case. With the rise of the knowledge payment industry, it is common to enroll in online classes for learning. On the internet, there are many "pass through" courses like Mr. Ding's, because they accurately grasp consumers' opportunistic and impatient psychology, and there is still a certain market. However, the 1.9 yuan course has become a 10000 yuan learning class, and the "advanced courses" have become "water injected courses", causing endless chaos and making the knowledge payment field chaotic. Why do 'tricks' often succeed? To use an internet slang, 'If you're tempted, you lose'. Especially with marketing rhetoric that promises a 100% guarantee while also promising a "full refund", it can easily create the illusion of "giving it a try and not losing anything". But if you really want to try, many people not only get upset but also regret it. As Mr. Ding said, 'If I read it myself, I might have passed a little more courses. I trust the other party too much.' Moreover, if consumers want to demand an explanation or refund the course fee afterwards, they may also encounter kicking the ball and getting caught in a tug of war, which is simply unbearable. This reminds consumers that in the face of flashy advertising and tempting "pies" and "shortcuts", they should be careful and stop, and not blindly fall into the trap of impulse. Saying 'no' to the chaos of online consumption requires continuous efforts to strengthen governance. Low price traffic diversion, false advertising, induced consumption, uneven qualifications, difficulty in refunding... Any of these issues, if multiplied by the scale of over 500 million knowledge paying users, should not be underestimated. It should be noted that the consumption trap disguised as knowledge payment is more confusing and complex. Therefore, regulation should strive to improve precision and effectiveness, such as improving corresponding policy norms, conducting special rectification actions, increasing exposure of negative cases, and strengthening the implementation of disciplinary measures. The platform needs to have full chain and full process responsibility "online", such as strengthening the audit mechanism, introducing evaluation mechanism, unblocking after-sales channels, and forcing sellers to regulate their own behavior and improve service quality. Through multi-party cooperation and a combination of punishment and prevention, we can truly achieve the goal of 'one foot higher', and naturally not be afraid of the knowledge payment trap of 'one foot higher'. (New Society)