Since the full resumption of customs clearance in February 2023, the interweaving of people from Hong Kong, Macau, and mainland China who are heading north and south has sparked a cross-border consumption boom. As a result, many indicators such as people flow, logistics, and capital flow in the Guangdong Hong Kong Macao Greater Bay Area continue to rise. With the upgrading of transportation infrastructure, cross-border payment methods, customs clearance modes, and the implementation of policies such as "Hong Kong cars heading north", "Australian cars heading north", and "one visa, multiple travel", the cross-border consumption boom in the Greater Bay Area continues to heat up, and the "two-way rush" is opening a new chapter. Cross border consumption in the Greater Bay Area continues to be booming. On December 1st, the new policy of "one visa, multiple travel" for Shenzhen residents to Hong Kong was officially launched. We basically go shopping in Hong Kong every month. Previously, we could only go once a week, but now it will be more convenient to go there. "Mr. Zhang and his wife, citizens of Shenzhen, used the self-service machine early that morning to submit their application for a" one visa, multiple rows "visa. Since the full resumption of customs clearance, from daily weekends to important holidays such as Mid Autumn Festival, National Day, and New Year's Day, the bustling crowds at various ports between Shenzhen and Hong Kong have become the norm. "Cross city consumption" has driven a new wave of family visits, tourism, and shopping in the Greater Bay Area. In 2023, with the implementation of the policies of "Hong Kong cars heading north" and "Australian cars heading north", the Greater Bay Area will usher in the era of "1-hour living circle", and the enthusiasm of Hong Kong and Australian people to travel north for consumption will be high. According to statistics from the Transport and Logistics Bureau of the Hong Kong Special Administrative Region Government, on the first anniversary of the implementation of the "Hong Kong car northbound" policy, over 60000 single license plate private cars in Hong Kong have completed their travel applications via the Hong Kong Zhuhai Macao Bridge. According to statistics from the Hong Kong Zhuhai Macao Bridge border checkpoint, from the implementation of the policy until the afternoon of July 7, 2024, the number of Hong Kong single license plate vehicles entering and exiting through the Hong Kong Zhuhai Macao Bridge has exceeded one million. The giant pandas gifted by the central government to Hong Kong have met with the public this month. I want to take advantage of the 'one sign, multiple trips' policy to take my family and children on more trips, which is very convenient Ms. Zhou, a resident of Shenzhen, said that in the past, she mainly went to Hong Kong for work needs. After the introduction of the "one visa, multiple travel" policy, she plans to apply for a new Hong Kong visa in the near future. Residents in the Greater Bay Area share the benefits of "flat, beautiful, and authentic" consumption, which has suddenly experienced a decline in foot traffic and a decrease in merchants, ushering in a period of "prosperity and fortune". Located in the CBD of Shenzhen, Huangting Square has witnessed the boosting effect of "two-way rush" on consumption in the Greater Bay Area. The staff here told reporters that currently, Hong Kong customers are basically stable at around 50% of the total foot traffic of the mall, and the data on foot traffic and store occupancy rate of the entire Royal Plaza are very impressive. In addition to Huangting Square, many shopping centers in Shenzhen have customers who carry backpacks, wear sports shoes, and speak Cantonese. Most of them come from Hong Kong and travel with friends and family in groups of three to five. Many of them even carry suitcases in their hands. For over 40 yuan, you can buy 3 servings of sugar water, and there are many flavors that are very delicious. "Many Hong Kong tourists said that" plain, beautiful, and authentic "are their unanimous feelings when they come to Shenzhen for consumption. In Hong Kong, after the trend of 'Hong Kong people heading north', 'North stores heading south' is becoming popular. Many mainland consumer brands are accelerating their entry into Hong Kong. In September of this year, the mainland internet famous milk tea brand Bawang Tea Lady settled in K11 Shopping Center in Hong Kong. On the third day of trial operation, the first store of Bawang Tea Ji in Hong Kong had a peak waiting time of over 200 cups. After two days of official operation, the cumulative sales volume was nearly 10000 cups. The residents of the Greater Bay Area are attracted not only by food tours, but also by beauty, hairdressing, nail art, teeth cleaning, glasses matching, massage, and purchasing electronic products... Cross city consumption has permeated every aspect of the residents' lives in the Greater Bay Area. Meanwhile, an increasing number of residents in the Greater Bay Area are enjoying high-quality cultural tours, such as various concerts, operas, museum visits, and more. According to data from the Immigration Department of the Hong Kong Special Administrative Region Government, approximately 6.466 million people entered and exited Hong Kong through various sea, land, and air traffic control stations during the National Day Golden Week from October 1st to 7th. Among them, the total number of mainland tourists visiting Hong Kong exceeded 1.216 million, an increase of about 100000 compared to last year's Golden Week. On the evening of December 3rd, Chen Ziyue, a post-95s from Shenzhen, and her friends checked in and took photos at the popular attraction of Tsim Sha Tsui Avenue in Hong Kong. They told reporters, "We have long heard that Hong Kong has a strong festive atmosphere at the end of the year, and the night view of Victoria Harbour is very romantic. We wanted to take a 'night tour of Hong Kong' and catch up with the winter shopping season. Fortunately, time is not too tight now, and we can return to Shenzhen from the 24-hour port in Huanggang, which is very convenient." As a Hong Kong resident, Zhuang Meirong, the general manager of the Link REIT Central City project, spends most of her time in Shenzhen. She takes the high-speed train to work in Shenzhen in the morning and then returns to Hong Kong for the night. She has become accustomed to the fast and convenient life between the two places, and can travel back and forth in half an hour by high-speed rail. The integration of Shenzhen and Hong Kong is becoming increasingly evident. Currently, the interconnectivity of the Guangdong Hong Kong Macao Greater Bay Area continues to advance, and the Hong Kong Zhuhai Macao Bridge, Nansha Bridge, Guangzhou Shenzhen Hong Kong High speed Railway, and other projects have brought each other closer physically. The implementation of Alipay Hong Kong, WeChat Hong Kong Wallet, Shenzhen Hong Kong bus and subway code scanning and intercommunication software has made the intercommunication of Guangdong, Hong Kong and Macao residents more convenient. Nowadays, many Hong Kong tourists use mobile payments for consumption, and we have also launched free cross-border mobile WIFI services to solve the obstacles caused by the lack of interoperability between mobile networks in the two places Zhuang Meirong said. From January 1 next year, registered residence residents of Zhuhai can apply for the endorsement of a "one week tour" to Macao. According to data from the online travel platform Ctrip, Hong Kong and Macau are both among the top ten popular destinations for mainland residents to travel abroad this year. Chen Ruidong, General Manager of China Travel Service in Hong Kong, said that it has become a norm for Hong Kong people to travel north for consumption. The transportation network is well connected, bringing more popularity to Shenzhen merchants and providing Hong Kong people with more cost-effective consumption choices. The deepening implementation of policies such as "one visa, multiple trips" for Shenzhen residents to Hong Kong is bound to bring "dividends" to Hong Kong's economic development and further promote the construction of the "1-hour living circle" in the Guangdong Hong Kong Macao Greater Bay Area. (New Society)