1. Play the upgrade card well, let the resources "come alive". After six hundred years of wind and frost, they still stand tall. How can Jiayuguan Pass City, known as the "Number One Strongest Pass in the World", play new tricks? The sun sets in the west, and the moon rises over Qilian Mountains. Taking advantage of the darkness, step into the city of Jiayuguan and immerse yourself in the historical changes of the two thousand year old Great Wall and the six hundred year old city through the interweaving of light and shadow, step by step, scenery and story. In mid July, Jiayuguan Guancheng Scenic Area launched an immersive light drama night tour project. This project takes the original site of Jiayuguan Pass as the carrier, takes time as the clue, and takes the Great Wall culture and Silk Road culture as the theme. It designs 13 stories in 4 chapters, including "Beyond the Great Wall, Hexi Fengyun, Great Wall Domination, and Chinese Backbone", and comprehensively uses laser projection, digital technology, stage live performances and other forms to allow tourists to experience an ultimate and beautiful visual feast. This immersive performance parade brings cultural relics and history to life, allowing tourists to draw historical wisdom, appreciate the spirit of the Great Wall, and enhance cultural confidence in a more vivid, lively, and friendly Guancheng. Once the project was launched, it was well received and praised by tourists Introduction by Li Chenchao, General Manager of Jiayuguan Cultural and Tourism Group Scenic Area Company. What new experiences can the Crescent Spring Scenic Area, known as the "Number One Desert Spring in the World" and surrounded by Mingsha Mountain, bring to tourists? 2. Play the empowerment card well and make the business more diverse. "Heart responds to the strings, hands respond to the drums. With one sound of the strings and drums, two sleeves are raised." In Dunhuang, the large-scale cave style immersive experience drama "Music in Dunhuang" vividly presents the waist drum dance, rebound pipa dance, Jialing Pinjia dance and other music and dance scenes in the Mogao Grottoes murals to the audience through modern technology. As the first year-round regular resident performance in Gansu Province, 'Le Dong Dunhuang' effectively fills the gap in winter immersive cultural and tourism performance projects in Dunhuang and surrounding cities. Since its premiere in June 2023, the drama has performed more than 1500 times and grossed over 100 million yuan at the box office, achieving a win-win situation for both social and economic benefits Introduction by Wang Qi, a staff member of the performance project of "Le Dong Dunhuang". In Lanzhou, the classic dance drama "Silk Road Flower Rain" has been performing for over half a month, with every performance being sold out. This dance drama, created in 1979, has been sung for 45 years and remains fresh. It has been performed in 4000 shows and visited more than 40 countries and regions, showcasing the "Silk Road charm" and blowing the "Dunhuang style" wherever it goes. At present, there are 30 resident performing arts projects in Gansu, achieving an annual box office revenue of nearly 200 million yuan, driving the integrated development of tourism industry He Xiaozu, Secretary of the Party Group and Director of the Department of Culture and Tourism of Gansu Province, introduced that for many years, Gansu Province has adhered to the exploration and utilization of local cultural resources, accelerated the construction of a "3+8" cultural brand system with the Yellow River culture, Silk Road culture, and red culture as the core, and included performances such as the Fuxi Memorial Ceremony, Dunhuang Cultural Expo, "Complete Library of Four Treasures", and "Silk Road Flower Rain", continuously creating Gansu's characteristic cultural and artistic brands. Have you not seen that the waters of the Yellow River come up from the sky, rushing to the sea and never returning... "On the eve of this year's National Day holiday, accompanied by the powerful sound of the Taiping drum, the" Great River Flows, Lanzhou Poetry Festival "kicked off in the recitation of" Drinking Wine ". Subsequently, one classic poem after another takes the audience into the long history and magnificent natural scenery of Lanzhou. At the poetry festival, hundreds of drones soared into the sky, and Gansu's "Jade Ruyi" shape shone over the Yellow River, with cheers echoing through the clouds. Not only Lanzhou. In Tianshui City, the "On the Water Side · Tianshui Poetry Festival" showcases the Fuxi culture, Dadiwan culture, and Maijishan culture through poetry, songs, and essays. In Jiayuguan City, the "Desert Xiongguan · Jiayuguan Poetry Festival" uses various art forms to allow the audience to appreciate the rich history and natural scenery of the desert Xiongguan. In Pingliang City, the "Wuyong Kongtong · Pingliang Poetry Festival" gathers art forms such as poetry, dance, music, and martial arts, allowing tourists to immerse themselves in the natural scenery and cultural connotations of Jin Yong's "Mighty Western Frontier" heroic land. From the beginning of the year to the end of the year, under the leadership of the Gansu Provincial Department of Culture and Tourism, the "Poetic Gansu · Silk Road Long Wind for Three Thousand Miles" series of cultural and tourism poetry fairs were staged in 14 cities and prefectures in rotation. Each poetry festival adopts a combination of online and offline, main venue and sub venue, with millions of online viewers and over 100 million short video views. We have launched a series of distinctive cultural and artistic activities and excellent projects to empower the development of the tourism industry. Behind the repeated popularity is Gansu's continuous efforts to promote the deep integration and development of culture and tourism, and to continuously enhance the innovation and exploration of cultural and tourism brands He Xiaozu expressed. Above is the vast starry sky, and beside me are friends with different accents. Everyone sat on the sand dunes, waving glow sticks and singing with abandon. The stars in the sky, the lights by the lake, and the fluorescence on the sand beams complement each other, and 600 drones are arranged in various shapes such as flying sky and camels in the night sky. The entire scenic area is like a dream. Without the support of celebrities and internet celebrities, Mingsha Mountain Crescent Spring Scenic Area has become popular in the past two years with its "Ten Thousand People Starry Sky Concert". The concert has been held for 182 consecutive times, with each session packed and repeatedly trending on the internet. At its peak, it attracts more than 30000 tourists every night, causing many netizens to express their feelings of "this is a unique romance in the northwest" time and time again. On the evening of October 10th, the 'Ten Thousand Starry Sky Concert' came to a temporary end. Many tourists and netizens have expressed their reluctance and look forward to meeting again next year Li Xiaoqing, Deputy Director of the Mingsha Mountain Crescent Spring Scenic Area Service Center in Dunhuang City, said. What kind of surprises can Linxia Prefecture and Hezheng County Songmingyan Scenic Area, one of the Eight Scenic Spots of ancient Hezhou, bring to tourists? It is an old national 4A level tourist attraction? In early June, the "2024 China Flower Conference" was held at Songmingyan Scenic Area. In addition to more than 50 professional singers from seven representative teams from provinces (autonomous regions) such as Qinghai, Ningxia, and Xinjiang, thousands of folk singers spontaneously gathered here. They stood on the hillside, under the shade of trees, and by the small river, singing beautiful and melodious "flowers" one after another. Over the course of two days, they attracted 150000 tourists to sing, listen, and taste "flowers" together, experiencing the charm of the traditional "Flower Festival" cultural feast. Yang Xiong, Director of the Culture, Sports, Radio, Television and Tourism Bureau of Hezheng County, introduced that while actively embracing the traditional "Flower Festival", Songmingyan Scenic Area has vigorously implemented revitalization projects, deployed shared small buses, added immersive new scenes such as "Wild Tribe" and "Journey to the West", and built high standard ski resorts and fully equipped study experience halls around the scenic area, bringing a new wave of consumption to the old scenic area. Cultivate tourism through culture, and promote culture through tourism. It is reported that Gansu is closely following the trend of the cultural and tourism market shifting from sightseeing tourism to immersive experience, promoting the transformation of the cultural and tourism industry from resource dependence to innovation and development, and from tourism consumption to comprehensive benefits. By extending, supplementing, and strengthening the chain, the comprehensive effects of the cultural and tourism industry are continuously amplified. 3. Play the integration card well and make consumption "hot". Study tours have become "hot" in Gansu. This is the obvious feeling of Zhang Ning, a practitioner in the Dunhuang tourism industry. In the past two years, study tours have become the dominant force in the Dunhuang tourism market, with visitors expanding from primary and secondary school students to college students and adults. Originally, tourists only stayed in Dunhuang for one or two days for sightseeing, but now the study tour has increased their stay time to three or four days Zhang Ning said. At the end of 2018, Dunhuang Academy relied on the Mogao Caves, a world cultural heritage site, and strong academic resources to create the "Mogao Academy" research brand. As soon as it was launched, it was highly sought after and served over 100000 Dunhuang culture enthusiasts, becoming the "top stream" of research in China. Wei Hongxia, Secretary of the Party Group and Director of the Bureau of Culture, Sports, Radio, Television and Tourism in Wuwei City, also shares the same feeling. In recent years, more and more groups have come to study in Wuwei. They recite classic Chinese studies in the ancient Wuwei Confucian Temple, which has a history of more than 500 years. They shuttle through the Dahan Fu Hall, Liangzhou Ci Hall, and Tianma Song Hall in the Han Tang Tianma City scenic area, immersing themselves in Han culture, Liangzhou poetry culture, and Tianma culture, experiencing the magnificence and magnificence of the land of Longyuan, and realizing the profoundness of Chinese culture. Walking on the land of Longyuan, there are vivid study materials and lively study classrooms everywhere. Various cultural and tourism departments in different regions have taken multiple measures to focus on the word "learning" and "tourism", creating a "walking classroom" to enhance the connotation and quality of study tours. The Mars 1 base located in Jinchang City is like a magnet, attracting young people from all over the country to come and study. This is the only Mars like space themed research and learning venue in the country. Through methods such as simulating Mars survival scenes, replicating physical buildings, and creating science fiction landscapes, it has created three experience centers, four themed content, and more than 30 immersive experience projects, allowing visitors to experience the charm of space through scenes, interactions, and exploration. In recent years, we have regarded the development of research-based tourism as an important part of enriching the cultural and tourism industry and expanding market space, driving the rapid development of research-based tourism He Xiaozu introduced that Gansu has comprehensively improved the cultural influence, tourism attraction, product supply and industrial competitiveness of research travel, and has made remarkable achievements in building a research travel ecosystem with all elements, all chains and all industries. It's not just study tours that have become popular. Gansu continues to promote innovation in the "culture+tourism", "tourism+", and "+tourism" models, promoting the integration and win-win of tourism with other industries, and continuously improving the comprehensive effect of the province's cultural and tourism industry. Industrial tourism, sports tourism, and skiing tourism have emerged and are thriving; The trend of health and wellness tourism is strong, with actual investment of over 10 billion yuan in the entire industry chain completed in the first ten months of this year, and is moving towards a billion yuan industrial cluster. In the "Implementation Opinions on Promoting the Deep Integration of Culture and Tourism to Achieve High Quality Development" issued by Gansu Province in 2023, 18 tasks are deployed in four aspects: "promoting the integration of the utilization of cultural and tourism resources in the whole region", "fully promoting the integration and innovation of cultural and tourism products", "promoting the high-quality development of the cultural and tourism industry in the whole industry chain", and "comprehensively promoting the integration and symbiosis of the cultural and tourism market". "Integration" has become the focus of Gansu's cultural and tourism development. Indeed, the effect of the integration of culture and tourism has already emerged. According to data released by the Department of Culture and Tourism of Gansu Province, from January to October this year, the number of tourists received and tourism expenses in Gansu increased by 15.8% and 25.2% compared to the same period in 2023, showing a good trend of rising popularity and strong momentum. (New Society)