AI modified short videos are a barbaric dismantling of cultural narratives
2024-12-11
Lin Daiyu battles Sun Wukong and Zhen Huan in gunfights... Recently, many domestic TV dramas have encountered AI "magic modification", and related videos have been widely spread on the Internet, with netizens calling "small workshops are fierce when cutting materials". On December 8th, the Network Audiovisual Department of Guangdian General Administration issued a "Management Tip (AI Magic Modification)" in response to such "AI Magic Modification Videos". Management Tip "believes that these videos are a source of traffic, profane classic IPs without boundaries, challenge traditional cultural cognition, contradict the core spirit of the original work, and are suspected of constituting infringement. In addition, the 'Management Tips' also put forward a series of specific management requirements. As a long-standing subculture of the internet, "magic modification" has different interpretations at different stages. For a period of time, 'ghost and animal mixed cutting' was extremely popular. Subsequently, with the formal development and diversified transformation of relevant source websites, such videos also entered a low tide period. Until recently, with the help of AI, the magic modified videos that inherited the legacy of ghosts and animals seem to have ushered in another round of "revival". If the label of 'ghost animal' is' brainwashing ', then the modified videos are purely abstract. It uses well-known IPs to transplant, deconstruct, piece together, and prank, which constitutes a crushing destruction of the common cultural memory of society. Indeed, in our cultural tradition, there has always been a tradition of "storytelling", such as scenes like "Guan Gong battles Qin Qiong", which are not uncommon. However, such expressions often have a self justifying "cushion setting" and a humorous and satirical tone. In contrast, the recently popular "AI modified videos" are completely entertainment oriented and hollow in value. It breaks away from the "system setting" and "complete narrative" of specific works, treating all literary and film characters only as usable "materials" - from this perspective, the essence of magic modified videos is very similar to the formatting of "culture" by "digitalization". The transformation of "Empress in the Palace" into a "gunfight film", "Dream of the Red Chamber" into a "martial arts drama", and Sun Wukong riding a motorcycle away... All of these are accompanied by a tone of demonic dissonance and chaotic mix and match throughout. This kind of "blasphemy against classics" may seem like a magic modification, but it is actually a process of "de classicization" and "de originalization", breaking down a complete work into individual images and fragments, and restoring them to some kind of "module", "material", "character", which is then reassembled and pieced together haphazardly. Throughout this process, what we feel is the superiority of "entertainment and liveliness" over "serious expression", and the forced dismantling of cultural narratives by AI violence. From a legal perspective, AI modified videos inherently carry a high risk of copyright infringement, adaptation rights, and portrait rights. And its greater harm may still be at the cultural and psychological level. The highly completed 'works' have been subjected to demonic modification, and the intellectual achievements of the original author have become scattered and easily manipulated' raw materials', which vaguely constitutes a kind of disrespect towards personal and professional dignity. AI modified videos, as a disruptive innovation, are inherently filled with a cognitive orientation of "anti intelligence and nihilism". The powerful video generation function of AI should have more dignified, advanced, and constructive practical applications. (New Society)
Edit:Luo yu Responsible editor:Wang er dong
Source:yangtse.com
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