Since the beginning of this year, the Chinese cultural and tourism market has presented a vibrant new landscape, with culture shaping tourism and tourism highlighting culture. Various regions have optimized supply and improved services, and creativity has emerged frequently to provide tourists with better experiences. Tianjin, the largest industrial and commercial city in northern China in modern times, has a unique Tianjin business culture. Thanks to its advantageous location and open and inclusive urban genes, Tianjin was approved in July 2021 as one of the five international consumption center cities that were first cultivated and constructed. Nowadays, the "new trend" in Western style buildings along the Haihe River, the "new fashion" in old Western style buildings on the Five Avenues... The integration of Chinese and Western cultures, the interweaving of traditional and modern, new formats and scenes are constantly reshaping Tianjin, creating an international consumption center city with a unique "international style", "new trend style" and "cultural style". In Huidong, Guangdong, the long coastline has become the "blue engine" of economic development. Since the summer, the Binhai area of Huidong County, Guangdong Province has received over 1.32 million tourists. In addition to traditional tourism activities such as rowing and swimming, more niche extreme sports such as surfing and paragliding have emerged in the local area, and new consumer formats such as "riding the wind and breaking the waves" have emerged. In addition to regular gliding, a local paragliding club offers a variety of experiences such as aerial video shooting and VIP customized flights, with continuous online orders. In Shanghai, by integrating the natural scenery and ecological resources of rural areas with new formats such as camping, catering, picking, and educational research, the rural cultural and tourism industry continues to stimulate new vitality. At the camping base located in Fengqiao Village, Hangtou Town, Pudong New Area, Shanghai, the trendy gameplay of "camping+hot pot+outdoor sports" has attracted many young consumer groups to come and experience "check-in". At the 2024 China International Tourism Fair held from November 22nd to 24th, the China Tourism Research Institute released the report "Trends and Prospects of China's Inbound Tourism Development". The report shows that the demand characteristics of inbound tourists are presenting new features: individualized travel methods, niche destinations, and experiential content that is more focused on daily life. In the eyes of industry insiders, this shift in demand centered around the "experience economy" has brought new ideas for the supply side reform of tourism products. As night falls, the Guangzhuang West Shuangjing Starlight Night Market located in Jinghong City, Xishuangbanna Dai Autonomous Prefecture, Yunnan Province, shines brightly and attracts crowds of tourists. The night market integrates the cultural characteristics of multiple ethnic groups, forming a colorful scene, diverse business formats, and a relaxed and cheerful night market atmosphere. To welcome the winter tourism season in Xishuangbanna, Starlight Night Market has successively launched activities such as "Baozhuang West Double Scenery Warm Winter: Dai Long Princess Year End Tour Exhibition", water song and dance performances, land tours, etc., enriching tourists' travel experience. As a demonstration site for the development of comprehensive tourism in Xishuangbanna Prefecture, Gaozhuang West Shuangjing Starlight Night Market has recently established a brand influential cultural and tourism product in Xishuangbanna by laying out comprehensive tourism formats, launching high-quality nighttime commercial products, and creating characteristic cultural experience activities, injecting new momentum into the development of Xishuangbanna's cultural and tourism industry. From "seeing the scenery" to "entering the scenery", tourists' psychological feelings are increasingly valued by the market. Long vacation, slow life, and deep experience have become vivid manifestations of "people-oriented" in tourism. In recent years, Kaifeng City in Henan Province has fully utilized its cultural resource advantages, and various tourist attractions and parks have continuously introduced preferential policies and upgraded supporting services. Nowadays, more and more tourists choose to wear ancient costumes, stroll in parks, enjoy beautiful scenery, and taste delicious food, perceiving the unique "elegance everywhere is ordinary" of the Song Dynasty. At Kaifeng 960 Cultural and Creative Park, visitors can immerse themselves in traditional culture while experiencing the elegance of the Song Dynasty through carefully replicated elegant banquet scenes, exquisite tea making techniques, and highly restored Song Dynasty pastries. Kaifeng has improved tourist experience, increased cultural and tourism revenue, and unleashed new consumption vitality by creating immersive and experiential cultural tourism, providing a new leisure and cultural space for citizens and tourists. In recent years, with the increasing trend of integrating sports and tourism, Changde City in Hunan Province has continuously explored the development of cultural, sports and tourism industries by combining the ecological, cultural and tourism advantages of Liuye Lake. Nowadays, Liuye Lake has become a three-dimensional tourism and sports base, integrating sports and fitness, leisure and entertainment, health and vacation, lake sightseeing, and cultural experience, with activities such as "horse racing" around the lake, "drifting" on the water surface, seaplanes, and fishing by the lake. It has become a model of integrated development of "sports+culture+tourism". With the deepening of cultural and tourism integration, rich creativity has become a competitive track in the market by reconstructing tourism scenes and creating cultural and tourism products with wisdom and creativity. From the protection of traditional cultural relics to the commercial transformation, artistic sublimation, and digital empowerment of cultural and creative products, China's cultural and creative industry is undergoing a business revolution, showing great vitality with the support of the transformation and upgrading of the manufacturing industry. The unique cultural and creative innovations of tourist destinations are constantly emerging. The Xinjiang International Bazaar Scenic Area attracts a large number of tourists with its distinctive tourism products and high popularity. In addition to enjoying the beautiful scenery, visiting the market, and tasting Xinjiang's special food, the creative food in the scenic spot, such as Nang coffee, Avanti shaped ice cream, has become the "online celebrity food" that tourists compete to punch in. In addition, the "technological style" has brought new ways of opening up traditional cultural tourism. The immersive experience of new scenes and projects created by technological means for tourists has become a new highlight of many museums and scenic spots. In recent years, in order to meet the expectations and needs of the masses for high-quality development of cultural and tourism integration, "smart" cultural and tourism, "digital" cultural and tourism, and "technological" cultural and tourism have been transformed from concepts into reality. At present, multiple museums and tourist attractions are using digital technologies such as augmented reality and artificial intelligence to integrate cultural and creative elements, forming new tourism products and consumption scenarios, and searching for the "traffic" password from them. Technology injects new momentum into the deep integration of culture and tourism, and also allows tourists to experience the beauty of traditional Chinese culture from another perspective. From the three-dimensional puzzle of the Earthen Building in Fujian Province, to the plush IP series cultural creation of "Ronghua Museum" in Gansu Provincial Museum, to the dolls produced by the intangible heritage hemp weaving workshop in Ningxia immigrant village, new technology and new ideas are fully demonstrated through cultural and creative products. Mao Jinhuang, Vice Dean of the School of Economics at Lanzhou University, believes that with the development of the Chinese economy and the improvement of people's living standards, young consumers are no longer satisfied with simple material consumption, but pay more attention to the quality and experience of consumption, which has accelerated the innovation of cultural and creative products. In addition, as of the end of November 2024, China has achieved comprehensive visa free access with 25 countries and has implemented unilateral visa free policies for 38 countries. The National Immigration Administration has introduced more than 110 policy measures to facilitate foreign nationals coming to China. Analysts believe that China's series of favorable policies in visa, language, payment, transportation services, and other areas have made "Chinese tourism" increasingly convenient, attracting numerous international tourists. (New Society)