Too hot! Sell it out directly! This generation of young people loves it! Recently, various scenic spot cultural and creative store IP cultural and creative products have been in high demand, especially cute plush products such as soft and cute, furry, etc., which are deeply loved by young consumers and are sparking a "cute economy" consumption trend from Beijing to various parts of the country. In the cultural and creative shop of the National Library, inspired by the special food "Bingtanghulu" in Beijing, the Bingtanghulu wormwood hammer after secondary design is lovely, festive and full of fun. The reporter saw on site that not only cultural and creative products such as tissue boxes and small accessories, but also "cute" products represented by various plush toys with cultural allusions, have attracted more and more young people to purchase. Wang Qi, a cultural and creative staff member of the National Library: According to statistics from the past six months, several plush pendants have sold over 10000 units. Especially this plush pendant inspired by "scallions" is out of stock. Recently, with the ginkgo leaves in scenic spots turning into plush toys and pendants wearing sweaters in Baita Temple becoming popular. From Bingtanghulu cultural creation in Beijing to Spicy Hot Pot doll in Gansu and "Rong Mo Mo" in Shaanxi, the furry and lovely cultural creation makes traditional culture integrate into people's life in a more intimate way. On a certain online platform, these plush products not only have monthly sales exceeding 10000, but some also require advance booking. Related data shows that more than half of consumers value spiritual consumption more, and more young people are willing to pay for emotional value. Professor Zhang Ye from the School of Architecture and Art at Beijing Jiaotong University: By combining this demand with elements of regional cultural collection, a cute carrier of regional cultural symbols has been formed, ultimately leading to consumption where consumers are willing to pay for this preference. (New Society)